Recently, the annual China Household Electrical Appliances and Consumer Electronics Expo (AWE) has come to a close in Shanghai. As one of the three major global consumer electronics and consumer electronics shows, AWE has now become a manufacturer of the highest-end products to showcase cutting-edge technology. , A super platform to promote the latest ideas.
During AWE, Vantage's 'Wisdom Brain' brand art space broke the circle of friends
During the four-day AWE2018, over 800 manufacturers from home and abroad displayed their respective styles in 10 exhibition halls spread over nearly 130,000 square meters, attracting more than 286,000 visitors from home and abroad. Among these, in the home appliances In the industry, kitchen appliances with a small body size have been shown at the show. In particular, Fang Tai, Boss and Vantage, the top three high-end kitchen and electric appliances brands, have outlined the kitchens for the future. Different understanding of development routes.
Fangtai took 'Mama's Time Machine - Dream Season' as the theme of the exhibition, continued the culture of benevolent love for 'Beloved of the Great,' with a focus on gas water heaters, cookers and sink dishwashers, further interpreting with a wealth of products. Hundreds of millions of families of the kitchen's new mission of happiness.
Vantage Holds 'More Than Gourmet' Conference at 'Brain Cave'
The boss is committed to the joint development of multiple categories and has released a number of products, such as large suction hoods, triple-core smart steamers, home baking ovens, and professional-grade farm sinks, and has begun to expand from the family market to the engineering sector. Its public purification system has also attracted considerable attention.
The most noteworthy is Vantage. At this AWE, Vantage left a deep impression and became one of the most watchful exhibitors. First of all, from the first day of the AWE opening on March 8th, Vantage's 'brain hole wide open' erects a high-rise, up to 12-meter-wide, skull-like structure in the open outdoor exhibition area. There is also a ladder entrance behind the skull. Such a bold and striking design naturally provoked Many people came forward to take photos and make cards and desires to make friends. Secondly, in the booth layout, they carefully divided the 'industrial revival theory', 'fashion metamorphosis', 'productivity awakening', 'knowledge is power', 'the song of iron and fire. ' 5 large areas, showing a number of stylish kitchen scenes.
Vantage takes the theme of 'Kitchen after industry'
Maybe many people do not understand why Vantage has to spend so much energy after watching the excitement. The answer is of course not just to make eyeballs so simple. The 'Kitchen Post-industrial Era' is the theme for this Vantage AWE exhibit. Vantage believes that After more 80's, 90's and even 00's have become the main force of consumption, kitchen appliances are no longer cold and industrialized products, but they are constantly satisfying users' demands while giving them a sense of fashion and temperature. That is the need for stylish and beautiful industrial design, but also equipped with humanized intelligent solutions to provide users with a better service experience.
Chairman of Vantage Co., Ltd. Pan Yejiang
In fact, the theme of this exhibition is in line with Vantage’s wisdom. +The brand slogan of “Fashion House” is also a further interpretation of Vantage’s promotion of the “Smart Life” brand concept. It fully demonstrates that Vantage continues to reinforce its high-end smart kitchen brand through continuous deepening of artificial intelligence, fashion and other aspects. Market positioning and occupation of the minds of the younger generation of consumers.
This time, Vantage moved directly to a building called the 'Wisdom Brain' brand art space. It was a brand-new idea designed to promote its knowledge kitchen. To this end, Vantage invited specially on the afternoon of March 8th to include the tip of the tongue. In the first quarter and second quarter of the year, China’s director Chen Xiaoqing, the artist of accidental art, star chef Liang Zigeng and 13 other guests held a small and unique press conference in the brain cave, through cooperation with the new era, the magic mirror V2 smoke. The function of listening in books was implanted in the machine. The 13 guests fully experienced the ingenious combination of food and knowledge in the cooking environment of the kitchen, resulting in a new user value: satisfying the taste buds while adding a chicken leg to the brain. Add value to yourself while cooking fun.
At the Spring New Product Launch Conference on March 9th, Vantage again showed a tendency to 'show off muscles' and set off a metal frenzy at the model heavy metal fashion catwalk. The design of Ghosts Hu Saiguang's Vantage Elemental Design product was stunning and the knowledge kitchen broke the function of the kitchen. In the traditional definition, the Vantage product image spokesperson Lin updated the atmosphere of debut, and Vantage successively launched three new smart products - X-MAX Jingchao, 'Xianyin' series hoods, and 'Dianjing' series hoods. Its superior performance, stylish appearance, and new user experience all exemplify Vantage's 'Smart Life' brand philosophy.
Vantage brand image spokesperson Lin updated the scene to help out
It should be said that in the past few years, as the brand transformation of high-end smart kitchen appliances, Vantage has been conservative from the past, factory-oriented, mainly relying on the production and sales of kitchen and electrical products, mainly into the current kitchen-centered, The user provides a stylish, high-end, quality home kitchen lifestyle.
So far, the three domestic high-end professional kitchen brands have formed their own distinct development routes. Fangtai continues to achieve the goal of making hundreds of millions of families happy by focusing on the well-established Chinese culture, while the boss advocates using continuous leading technology to achieve a relaxing and interesting experience. Kitchen cooking, and Vantage will also use the fashion, industrial aesthetics, intelligence and other elements to build a new runway in the post-industrial era.
In this regard, Han Wei, Vice President of Vantage Co., Ltd. made an explicit statement in an interview: 'In the post-industrial era of the kitchen, Vantage will continue to increase investment in kitchen electrical products will insist on cutting-edge industrial design to lead the aesthetics, with leading intelligence. Technology to upgrade experience, solve pain points with professional services, enhance brand value. '
