Steady Zhiyuan | Foxconn and Sharp use integrated writing consumption upgrade development model

The ever-changing science and technology are constantly refreshing our perception of life. The pace of development of the company is just like the pace of technological innovation. Just like Foxconn has enabled Sharp, in just over a year, whether it is product development. Speed ​​or sales, compared to the previous has been a significant improvement, it can be said that Sharp's changes enough to be described in earth-shaking.

In August 2016, Hon Hai Group completed the capital injection for Sharp at 388.8 billion yen. Prior to this, Sharp was deeply in a loss-making quagmire. However, Foxconn’s empowerment resulted in management integration and changes in marketing. , Sharp's performance in 2017 ushered in a great recovery.

Foxconn Energizes Sharp Represents Home Appliance Overlord

As a century-old brand, Sharp has always adhered to the stability in its own field and used technology innovation to improve the quality of life. With the support of Foxconn, Sharp has used a stronger resource integration capability to start from the overall situation, to reproduce the momentum of high-end home appliance brands globally, and gradually Global Home Appliances Hegemonic Stepping Forward. Sharp's fiscal third-quarter financial report released in February 2017 showed that Sharp had a net profit of 4.2 billion yen, making its first profit in nineteen quarters; and in December 2017 On the day, Sharp officially returned to the Dongzhen Main Board, which was three months earlier than expected.

On the product, Sharp has brought many surprise products to the market through technological innovations, such as the ultra-narrow frame series launched last year, the Sharp AQUOS 8K TV, and the 6 series and 14 new models faced with different consumer demands. The ideal life plan, especially the launch of the world’s first consumer-grade 8K TV, is a sign of the convergence of Foxconn’s industrial strengths and Sharp’s technological capabilities. At AWE in 2018, Sharp also innovatively used eight-fold screens, which were fine Restored the Northern Song Dynasty master Zhang Zeduan's “The Qingming Riverside Map”, Sharp 8 screen can be divided into two 8K*5K displays, is the largest LCD screen, the maximum resolution can reach 16K, can be fully rendered this handed down The grand picture, and in the AWE site Sharp also introduced a 65-inch 8K TV to meet the needs of more users, pilot color TV market development trend.

In terms of sales volume, according to data from market watchers WitsView and Ove Cloud, under the leadership of Foxconn, Sharp TV achieved 70% and 93% sales growth in overseas and domestic markets respectively in the first half of 2017; in 2017 In the 'Double 11' day, Sharp's omnichannel sales exceeded 2.5 billion yuan, an increase of 406% over the same period of last year. On November 11th, Tmall's total sales were black, NO.1, and Tmall's official store sales were black. NO.1, Tmall double 11 business rankings ranked NO.7, single-category store sales rankings NO.1. November 1-11, JD black platform NO.1, an increase of 1119% over the same period last year. Suning's omnichannel sales exceeded 520 million, black-box NO.1, and large-screen TV sales accounted for more than 90%. Gome's omnichannel sales exceeded 270 million, and won the black power double championship.

Industry chain in depth layout Foxconn promises to focus on the future

Since entering 2018, not satisfied with the current Sharp, with Foxconn's industry support, the “open and hang” model has been launched again. At the opening of AWE2018, Foxconn and Sharp have also planned for their own development in the coming year. Good path, through the real life scenarios set up by its black-and-white products, Foxconn and Sharp attacked with the “Structure of the Herringbone Strategy”, focusing on the essential needs of 'people' from a single appliance business operation and furthering the layout of Foxconn. Expand the boundaries of smart homes to achieve industrial upgrades and product changes.

Simply put, under Foxconn's industrial layout in 2018, Sharp will use a full range of products to attack. With category reconstitution as the starting point, around the air, water and food layout, we will divide the 'new mental block' to help people. The needs and experiences of the basic functions of home appliances will be eliminated. Through 'Structure Matrices', Sharp will use artificial intelligence products with deep learning capabilities, including clean air, clean water, clean food, and three essential human needs. , supplemented by the need for higher levels such as beautiful faces and smart brains, to integrate fragmented home products into a collaborative ecosystem, further expand the boundaries of smart homes, redefine and open a new era of smart homes , Build a smart home Internet ecosystem, use technology to create value for humans.

It can be said that in this short span of more than one year, Sharp has rapidly transformed its role from the original enterprise focused on product technology to become more user-focused. It is precisely because of this that with the support of Foxconn's industrial chain, Sharp is more Emboldened to take a solid step in the exploration of the whole product to explore the 'crab for crabs', to tap and create user needs to lead the era, unlock the essential needs of users with higher standards, refresh the way of life in the future, and enable more people to enjoy To a better life.

YORK New Media Coolest Technology News

Scan code win award