With such an air conditioner, when you are near it, it can identify your gender, age, start a suitable air mode, and at the same time it can respond to your requests even if you talk to it in plain Mandarin. This air conditioner is the CHiQ series Q3Ts artificial intelligent wisdom cabinet machine launched by Changhong air conditioner. At this year's AWE site, this concentrated air conditioner of Changhong black technology has become the epitome of the historical development and future development direction of Changhong air conditioner.
Sichuan Changhong Air Conditioning Co., Ltd. General Manager Hu Zhaogui
In the past, Changhong Air-conditioner has grown steadily. For the future, Hu Zhaogui, general manager of Sichuan Changhong Air Conditioning Co., Ltd. described the industry competition situation as such: 'The future air-conditioning industry will still have fierce battles. The industry will eventually occupy the majority of 5-6 brands. Proportion, Changhong is one of the 5-6 brands. 'Intensified industry competition, Changhong Air Conditioning Co., Ltd. How to rank among the top 5 in the industry? General manager of Changhong Air Conditioner Hu Zhaogui makes products based on the development experience of the past few years and the prediction of the future market. Marketing and other layout, development path becomes clear.
Steady sales growth for three consecutive years
In the past two years, the air-conditioning industry has grown rapidly. Along with the expansion of market capacity, it has also been accompanied by the upgrading of products and consumption. In the colder year of 2017, the air-conditioning market has seen explosive growth. With the upgrading of primary and secondary markets, the demand for products and the tertiary and tertiary markets have increased. In the outbreak, the development of the air-conditioning market is still vast. Changhong’s domestic air-conditioner market has grown at a rate exceeding 30% for three consecutive years. In 2017, the total shipments exceeded 5 million units, and the total retail sales achieved a rapid growth of 58%, becoming the development of the domestic air-conditioning industry. The nucleus.
Changhong Air Conditioner CHiQ Series Q3Ts Artificial Intelligence Smart Eye Cabinet Machine
In 2017, the first-tier energy efficiency, frequency conversion, artistic appearance, and intelligence of air conditioners all experienced different growth rates. Especially in the primary and secondary markets, the trend of this kind of consumption upgrade became more pronounced and will become a trend in the future. The mainstream of consumption. Under this new pattern of the industry, manufacturers continue to develop around product upgrades in terms of intelligence, health, energy saving, and comfort, and do a good job of product upgrades for consumer upgrades. Changhong Air Conditioning emphasizes: 'Changhong Air Conditioning in 2017 The increase in sales is greater than the sales volume, and the structural improvement of products is fundamental.
In the past year, Changhong has successively launched artificial intelligence voice chat Q2F series consoles, artificial intelligence voice chat Q3N series hang-ups, artificial intelligence smart eyes Q3Ts series counters, becoming a hot spot for consumers. In the traditional home air conditioner structure upgrade At the same time, Changhong vigorously nurtured home central air-conditioners and air purifiers with the 'home-space + new-type' market position, and pre-positioned a pre-major market for home central air-conditioning in advance. At the same time, air-purifiers brought synergy to the air-conditioning industry. Complementary effect.
With the arrival of the era of “Smart Internet” in the “Internet+” environment, especially the rapid rise of 'artificial intelligence', the air-conditioning industry is ushering in an epoch-making revolution. Under the guidance of Changhong Group’s 'new three-axis' intelligent strategy Focusing on intelligence, networking, and collaboration, Changhong Air Conditioning gradually improved the industrial layout of smart devices and application services based on the home Internet, enhanced the market competitiveness of terminal equipment and service products, and realized the management of smart devices from a single operating product. + Application Services' transformation, making Changhong air conditioner the most competitive supplier of smart home products and smart life system service providers in the industry.
Artificial Intelligence Traction Changhong Air Conditioning Value Transformation
Artificial intelligence is obviously one of the hot words in 2018. Artificial intelligence, mobile internet, Internet of Things, big data, cloud computing and other leading edge technologies are deeply integrated with the home appliance manufacturing industry, which not only makes the product design, function, and business model of the home appliance industry huge. The changes have stimulated the innovation in the home appliance industry. In the transition of the global appliance industry, where intelligentization is prevalent, there is no doubt that anyone who can take the lead in order to take the lead and realize the trend of intelligent development will have the opportunity to become the biggest technological change. Winners.
Quality Strategy Helps Upgrade Changhong's Air Conditioning Product Structure
Changhong Air Conditioning General Manager Hu Zhaogui believes: 'Intelligence has been fully popularized in the home appliance industry. Brands must differentiate themselves in this environment. It must be based on the actual experience surrounding the user.'
User orientation has been regarded as a standard by many companies. After 80 and 90, it has become the main consumer of the market. The general manager of Changhong Air Conditioning Hu Zhaogui thinks this is irreversible. Changhong, as an old brand of traditional household appliances, faces the young consumer groups and must interact intelligently. , stylish appearance, diversified functions and other aspects give them a good experience. The quality strategy that Changhong Air Conditioning has always maintained has been effective. Driven by the intelligent transformation, since 2014, CHiQ air-conditioning has led the trend of smart air-conditioning, and has introduced artificial intelligence. Voice chat Q2F series counters, artificial intelligence voice chat Q3N series hang up became a hot spot for consumers. The AQ Smart Eye Q3Ts series counters debuted at AWE show found strong strength in the value transformation of Changhong air conditioners. The wave of artificial intelligence air conditioners represents the highest level of Changhong smart air conditioners. This product is the industry's first high-intelligence black technology product integrating image recognition, gesture recognition, and voice control. Its core benefits are: Through face recognition, the identity of the user is recognized, thereby pushing the user to the specified user The right air-conditioning mode of operation. Intelligence is no longer just a technology, but it is a convenient means to provide comfort and enjoyment to the user.
Utilizing New Changmei Store to Practice New Retail
“The rejuvenation of the user community is not only reflected in the change in product demand, but also in the way of purchase. There is also a lot of innovative gameplay.” Hu Zhaogui, the general manager who had been dedicated to marketing for many years, pointedly pointed out that the vigorous development of the mobile Internet is deconstructing the air-conditioning industry. In the past distribution channels, all marketing changes have been continuously reducing the circulation between factories and users.
Home Expo Changhong air conditioning black technology debut
In 2017, the e-commerce retail industry ushered in a comprehensive online and offline integration training. When Ma Yun shouted the slogan of 'new retail', Liu Qiangdong put forward the concept of 'unrestricted retail'. Dong said that the next fourth revolution will not be retail, but retail infrastructure. The retail infrastructure will become extremely plastic, intelligent and collaborative, promoting the arrival of the 'unrestricted retail' era. Cost, efficiency, experience upgrade. This is a trend, who can take the lead in the first layout.
When everyone began to realize this trend, whoever took the lead in the deployment to seize the opportunities. Since 2013, under the leadership of the Changhong Group's smart strategy, Changhong Air-conditioning has been at the forefront of smart home development and is facing the wave of the era of Internet development. Satisfy consumer demand and solve the pain point of consumption as a starting point, actively construct intelligent ecological chain, operational value chain, and operational efficiency chain, and actively promote the transformation of intelligence and the Internet. General manager of Changhong Air Conditioner Hu Zhaogui stated: 'The popularity of air conditioning in the 3rd and 4th markets and The upgrading of primary and secondary markets is a market opportunity. Only by seizing market opportunities can we quickly scale up. This scale determines Changhong's right to speak and position in the industry. 'Changhong Air-conditioning solved the problem After this fundamental problem with the product, a brand new layout strategy was launched on the marketing channel. This is the 'New Changmei Store'.
The new Changmei Store focuses on 'physical retail store + e-commerce + mobile Internet', through the integration of online and offline, to achieve seamless integration of 'people + goods + field', to establish a new retail model, providing channel customers with updates , More complete, more grounded system solutions; At the same time, Changhong Group has invested in a new information flow, capital flow, logistics three-in-one system, opened up omni-channel O2O, customer touch-net shop and store operations, and Through Changhong official website, official micro mall, official service, peak bird community, etc. Changhong self-wired platform and integration of external third-party user traffic platform, precise for the offline store drainage, increase.
Group Collaborates to Improve Air-Conditioning Firepower
From the promotion of the new Changmei store, it can be seen that the coordination of the Changhong Group's internal appliance business unit is accelerating. 'Single Changhong air-conditioning is still weak, relying on the Changhong Group's entire home appliance advantage, Changhong air-conditioning marketing program landing, The plan that will make our ideals and opportunities become reality. 'Actually, as Changhong Air-Conditioning General Manager Hu Zhaogui puts it, in the competition in the home appliance industry, the group's dominant blessings and various business units will work together and will be given to each business unit. Big competitive advantage and market resources.
New Changmei Life Hall Creates a New Smart Terminal
After more than 20 years of development, Changhong Air-Conditioning has become a key business section of Changhong and Meiling. In the future, Changhong and Meiling will also receive more strategic attention and greater strategic support. Especially in the smart home solutions built by Changhong, Air-conditioner as a must-have home appliance product, whether it is product intelligence or system intelligence, can fully support and integrate into Changhong's intelligent transformation. It is also an indispensable part of Changhong’s smart family and smart life. The future development space is very large.
As for the future of Changhong Air Conditioning, Changhong Air Conditioning General Manager Hu Zhaogui gave a fairly clear digital goal: 'Changhong Air Conditioning Co., Ltd. will achieve sales of 800-1000 million units in the next 3-5 years. 'In 2018, Changhong Air Conditioning was opened in Mianyang. The newly-built Intelligent Production Base based on Industry 4.0 in Changhong Industrial Park will be officially put into production. Together with Changhong Air-Conditioning's Guangdong production base, Changhong Air-Conditioning will help the total annual production scale to exceed 10 million sets. This will improve the quality of Changhong's air-conditioning products and provide competitive advantages. Ascension, market status will play a great role in promoting.
According to the “China's smart home equipment industry forward-looking and investment strategy planning report” 2017 forecast, China's smart home will usher in an outbreak in the next few years, annual growth rate will remain at about 50%. By 2018, China's smart home market scale Or it will reach 139.6 billion yuan, and AI artificial intelligence technology plays an important role in this, just like a huge magnet attracts home appliance companies to continue to innovate. Changhong Air-conditioning seizes the artificial intelligence technology highland and takes the lead in implementing 'Internet+' and ' Value management 'transformation. In the commercial domain of 140 billion artificial intelligence, the business model based on artificial intelligence outlined by Changhong is gradually approaching.
