Think differently | Building blocks make it easy for the furniture industry to return to life

The 39th International Furniture (Dongguan) Exhibition will be officially launched in Houjie, Dongguan, China on March 16th, 2018. The domestic 3D modeling service provider, Dark Horse, will take its own wholly-owned subsidiary company E. Debut this exhibition.

The reporter learned from the building blocks that the building blocks are easy to use this exhibition. In addition to demonstrating the digital factory which can easily build 3D modeling blocks, the latest products “Magic Stick” and “Magic Box”, which are rumored to be easy to build, will also be exhibited at this exhibition. In the debut, the most anticipated is that the building block easy to use its wholly-owned subsidiary Ai Si times for the home store service launched by the combination of artificial intelligence and virtual reality products, will also take place in this exhibition.

After years of development, the Chinese home furnishing industry has become increasingly sophisticated in its marketing channels. In the face of fierce market competition, we can't help asking: 'Where is the breakthrough point in the home industry?'

However, under the impact of the Internet+ era, the traditional home model in China is undergoing transformation and upgrading. Many home-based companies are undergoing brand remodeling, multiple channels, and multiple product intellectualization. The data shows that the Chinese home industry has a scale of RMB 4 trillion. , Such a big piece of cake, For companies, how to grab more market share under many predators is obviously crucial.

The Game of Buyers and Sellers in the Furniture Market

Recently, reporters visited the market and found that many business ideas for home stores have changed, and they have begun to change from selling products to selling lifestyles. They also pay more attention to the importance of home product design. The reporter interviewed a long-term operating home store. Zhou Boss. He said that buying a house and decorating a house is an important part of family expenses. Before customers came to shop, they always did not agree with the family's collocation. They would not be too different from their imagination. The single rate is low; and the size of the store is not large, and some products cannot be put on display. The collocation plan designed for the customer often fails to meet the customer's overall needs, and the delivery time is long, prolonging the profit cycle conversion is not conducive to the operation. .

Some of the furniture shopkeepers interviewed also stated that they must cater to consumers' needs and launch solutions that meet consumers' needs, let consumers participate in all design projects, choose oneself, experience it personally, select and match, and seize this demand point. This is a new driving force that can promote the sales of furniture for a long time. It is also the new appeal and focus of the business direction of the store owners.

Afterwards, the reporter interviewed Miss Yang who bought furniture in the shop of the above-mentioned shopkeeper on the same day. She exchanged some information with her. She had already run 4, 5 storerooms, and she still didn’t know what to buy. The design consultant recommended too much. It is not your favorite style. Even if you give a design plan, you can't see the actual display effect. The product display in the store is completely based on imagination. Even if you have gone from design to measurement, and you have finished purchasing, you finally find out. The appearance of the game is completely different from that of the imagination because it needs to be organically matched with other existing items in the home.

Sales tool for furniture stores

The reporter learns from the easy-to-build blocks that homes can not only solve the traditional home industry's problems in home design, store display, sales and communication, but also allow consumers to participate in the design, generate perfect solutions, and enhance customer experience. , Promote single rate, This is simply born for the store, Home store sales essential weapon. It is 'home e ride', intelligent cloud design solution expert.

According to Li Xiong, CEO of Home e, the home industry has been closely linked with Internet technology. The intuitive effect of 3D cloud design tools presented by IKEA has also been widely used and promoted in the home industry. Traditional 3D Cloud Design tools are too professional for ordinary people to use, so they are only used by 3D designers. The traditional 3D cloud design software for home stores is good, but there are several mountains that cannot be crossed: First, there is no 3D model. The existing manual modeling technology varies greatly from product effect to product size. Second, the tool operation is too complex and too professional. It is difficult for the store to sell and it is difficult to learn. Even if they learn to store, they will not be able to provide customers with color because they are not professional designers. With a reasonable plan, doing it sometimes may be counterproductive. Fourth, even if the store designer is invited, the cost will be too high. Secondly, home customers What is needed is a live, real-time experience, and a skilled 3D cloud design tool designer can get a solution for 4 to 5 hours. The customer cannot wait until Designers slowly out of the program, and the customer's departure means that it is highly likely that the next one will sign the contract.

The smart 3D cloud design solution of Home e is a product designed specifically for home stores. She knows what kind of tools a home store needs: 1. Easy to operate, store sales easy to learn and easy to use; 2, factory beauty wheel Meixi program directly presets, customers come to the customer's home for one second, do not need to sell has an aesthetic basis; 3, a super-realistic model effect, stores can use AR technology to directly put undisplayed goods on the spot The customer's real experience avoids customer loss caused by the customer's unsatisfaction with the store's merchandise, and the undisplayed merchandise can only provide the picture, resulting in the loss of the customer due to no physical experience and collocation effect. In a certain sense, it also saves the store's display space; 4 , To design a good solution for the customer, the customer can use the mobile phone or IPAD to go home for on-site experience, you can also replace the goods. This experience has a great effect on the promotion of single orders.

Home E offers personal services and rich resources to provide exclusive services for B-end customers in home stores, and opens the bottleneck encountered by C-end retailers to truly realize the new retail situation of online and offline resource exchange to meet the needs of three types of customers. Build Home E's influence in the pan-home market, establish a low-carbon green eco-environment service concept, and set a benchmark for new retail retail services.

Building blocks easy to open three-dimensional intelligent era

With the progress of the times, the user's consumer experience requirements have been increasing, and life has become more and more intelligent with the development of science and technology. The era of two-dimensional interaction has become a thing of the past, and the three-dimensional interactive method represented by VR/AR is It is widely used in all walks of life, widely favored and sought after.

3D virtual reality is to superimpose and display virtual objects in the real physical environment. The interactive, editable, high-precision 3D model data is the basis for the application of VR/AR and other technologies. Its advantages are ultra-high speed and large-scale. Low cost, engineering. The future of these technologies in all walks of life has great imagination.

According to Sun Jianfeng, Chairman of the Building Blocks, Building Blocks is easy to use building blocks to commit to the research and development of automated modeling technology, and based on technological innovation and development, according to the characteristics of each line of business, to create targeted personalized industry solutions, integrating hardware and software, Provide users with collection, production, application integration solutions.

It is understood that there are currently more than 30 patents that have been filed for building blocks. In 2018, the project will invest 60 million yuan in R&D funds for R&D and team expansion. The R&D team has expanded to more than 300 people. The service scope covers pan-home, e-commerce, industrial design and manufacturing, Wenbo antiques and other industries, is currently one of the world's leading 3D fast modeling technology service providers.

Proficient in technology is superior to products, building blocks are easy to use not only in the product layout optimization and upgrading, but also closely follow the market development needs, to provide more customers with high quality and convenient services. In the upcoming era of the scene, easy to take the building blocks and ' 3D digital modeling factory' can realize the data production system from mining, editing, storage, development and use, data as service, design as service application system, rapid design, production + intelligent service system. Big data formed through modeling , Cloud storage, fully integrated the products of customized furniture and traditional furniture, supporting, marketing and other systems into the Internet intelligent platform, and used 'what you see is what you get' for experiential marketing to create a new model of furniture + Internet commercial retail, creating a change An integrated platform for exhibition, trade and retail of home retail formats, which promotes the innovative development of custom furniture, traditional furniture and pan-home circles.

More building blocks easy to use information, Welcome to the 39th International Furniture (Dongguan) Exhibition, Guangdong Modern International Exhibition Center Hall 3 K12, Coming soon!

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