The outlet for quality consumption has been formed. The company has created excellent products for the people and has become the winner of the storm. From March 8th to December 12th, National Appliances Galanz demonstrated the quality of home appliance products in the whole industry chain at AWE, allowing design engineers to interact with exhibitors. , Become a beautiful landscape on the exhibition site.
Different from other participating brands, Galanz bypassed the star show, conceptual design show, feature Shantouxiu, highlighted the image of 'national appliances and quality household appliances', adopted 'love for cooking you to eat quality', and 'knowledge to wear on you' “Quality,” “Creating the future of your live quality” series of themes, focus on creating and user experience and interaction on the spot, highlighting the pragmatic and innovative style of Galanz brand in the exhibition, reflecting the sincerity and closeness of the people's home appliances .
The quality of national appliances is first
From the perspective of demand, the domestic demand for electrical appliances has risen to the demand for replacement under the impetus of consumption upgrading. The specific performance is changing from the functional demand of alternative labor to the more advanced consumer experience demand. In this process, Consumers' brand awareness is further strengthened and higher requirements are placed on product quality.
Under the influence of 'replacement + consumption upgrade + structure upgrade', the home appliance market is gradually tilting towards the brand with superior quality manufacturing advantages. At the AWE exhibition called the global home appliance brand arena, the 'National Appliances' business card Galanz was exhibited. The latest embedded micro-bake machine, Q6 and Q8 micro-steaming machine, ICEWORLD Internet eco-refrigerators, WaKOO retro refrigerators and other boutique appliances not only made the exhibitors stand out, but also demonstrated Galanz’s leading R&D, innovation and manufacturing capabilities. .
Behind the quality, it is the precipitation of Galanz's professional innovation capability. In fact, as a world-renowned microwave leader brand, Galanz spares no effort in the layout of the industrial chain and smart manufacturing. In a few years, the accumulated investment has exceeded 3 billion yuan. In the AWE2018, Galanz Belt With the 'National Household Appliances, Quality of Life' brand advocates, the high-end smart products in the whole house were unveiled as the vanguard of innovation in home appliance manufacturing innovation.
All along, Galanz always adheres to the principle of people-centered, adheres to the user's thinking, adopts a more user-friendly and more technological design, innovates product structure, improves product quality, and sets an example for the industry. AWE site, Galanz's venues are integrated into the Internet of Everything scene, through G+ Smart home platform, remote inspection of laundry progress, remote automatic control of micro-steaming machine, real smart operation mode, real intelligence experience makes the 'national appliance' brand image more close to the people.
Really Made in China for Endorsements
There are some strange phenomena in the domestic home appliance industry. When the brand grows up and grows, it puts its own food and clothing parents behind them. It is not a good product with high cost performance for the people as a result of technological progress, but it is racking their brains to push forward some concepts. Flicker consumers, earning excess profits from users. This is contrary to doing Chinese manufacturing.
In this year's AWE exhibition, Galanz advocated the “Home Appliances Quality of Life” initiative and brought mature and smart home appliances that can be mass-produced in the whole house to convey a sincere and friendly attitude to the industry and the market. Galanz's exhibition hall was designed with a simple atmosphere and exhibited. All the products are presented in a scene, which highlights the mature technology to improve the quality of life. This is in contrast to some of the brand's flagship conceptual products. That is, Galanz's products are available in the showroom and can be bought in mainstream stores across the country.
Chinese manufacturing is making users feel real warmth and interest in life. During the AWE exhibition, Galanz specifically arranged product design engineers to interact with the audience, on the one hand to promote audiences to better experience high-tech life products, and on the other hand to designers. We understand the users face to face in order to help them make designs that are closer to the realistic quality of life in the future.
Zhang Yanbin, an industry professional who has tracked home appliances for more than 30 years, said that Galanz is positioning 'National Appliances', which is not high-end, and that the company's common demand for quality appliances will be activated by quality products and sincere prices. It is leading a new round in the Chinese home appliance market. Quality consumption boom.
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