Boxi Home Appliances Releases 2017 Earnings Report: Sales Hit New Heights

(March 13, 2018, Munich) Bosch Household Electrical Appliances Group (BSH: Home Appliances) released its 2017 financial report. The financial report shows that Bo Xi Household Appliances has continued its outstanding performance and has continuously updated its sales revenue record for eight consecutive years. The sales volume of Bo Xi’s home appliances reached 13.8 billion Euros, an increase of 5.8% (3.5% in 2016) over the previous year, far exceeding the average growth rate of 2% in the global household appliances market. Bo Xi’s home appliances are consolidating its position as the European market leader. At the same time, it continues to increase capital investment and R&D investment globally to maintain a good momentum of sales revenue growth and inject strong momentum into the long-term development of the company.

'We are gradually moving towards the Group's long-term goals and working hard to promote the company's cultural and digital transformation. ' Dr. Otent Bo, chairman and chief executive officer of Bosch Household Electrical Appliances Group, said that by 2025, Bosch Appliances is expected to achieve Revenue of 20 billion euros. BSH has a total of 14 home appliance brands worldwide (including Bosch Home Appliances, Siemens Home Appliances, and Gaggenner). The development of home connectivity has made digital home appliances more and more important. Its role is to provide consumers with 'customizable' added value while at the same time providing a new digital business model to provide new sources of income for Bo Xi appliances.

'People are changing their clothing, food, housing and transportation. We want to become the global consumer's preferred home appliance brand, so we are committed to bringing new and exciting possibilities to consumers. This is the transformation of the company into 'hardware +' companies. The reason. We not only provide superior quality home appliances, but also provide more and more digital, personalized services. ' Dr. Ou Tengbo said: 'This is why we bought 65% of the start-up company's 'kitchen story' last year. We are integrating this global food application platform into the home connected ecosystem to provide consumers with a full range of new culinary experiences in an increasingly interconnected kitchen world. 'At present, there are already 150 countries in the world 'Kitchen story' application platform.

All regional markets and major brands performed well

The growth in revenue of Bosch Appliances for FY17 was attributed to the outstanding performance of each sales region. In the European and North American markets, which are approaching saturation, Bo Xi’s home appliances further expanded its market share and consolidated its position as a market leader. In Europe, Bosi’s household electrical appliances revenue increased by 2.1%. In North America, revenue increased by 0.1%.

In the Asia-Pacific region, Greater China (Mainland China, Hong Kong, Taiwan) and T-MEA-CIS regions (Turkey, Middle East, Africa and CIS countries), Bo Xi’s home appliances all achieved double-digit revenue growth: The performance of the China region was particularly outstanding. The successful implementation of localization, smart and other strategies helped Bo Xi’s home appliances realize 14.1% revenue growth; in the T-MEA-CIS region (Turkey, Middle East, Africa and CIS countries), benefited. With substantial growth in sales in Turkey (in local currency, with an increase of approximately 31%), Bo Xi’s home appliances achieved excellent sales, revenue increased by 14%, local currency denominated, and even achieved 25.1% revenue growth; Boxi Home Appliances in the Asia Pacific region, revenue increased by 14.6%.

In addition, with the exception of exchange rate effects, the revenue of all brands and product categories of Bo Xi home appliances has increased.

In 2017, the total number of employees of Bo Xi Appliance reached a record high. At the end of the fiscal year, Bo Xi Appliance had 61,856 employees globally, an increase of approximately 3,500 from the previous fiscal year.

Outstanding performance helps boost investment

In fiscal year 2017, Boshi Home Appliances continued to increase investment as in previous years. The investment amount reached a record high, with investment of approximately 637 million euros accounting for approximately 4.6% of total revenue; Bosch home appliances continued to increase R&D investment and R&D expenditures. 622 million euros, about 4.5% of the total revenue. Last year, Bo Xi home appliances began operations with three new factories, two in Poland and one in China. It is worth mentioning that in the era of Industry 4.0, as the entire Bo Xi Group even The leader of the entire industry – the German gold factory witnessed the launch of the latest integrated production facility in the home appliance industry. In 2017, Bosch Home Appliances upholds the 'consumer-centric' strategy, which is not only committed to the research and development of high-quality products. Consumers have also increased their investment in the brand and service experience of seamless online and offline connections. For example, Boshi household appliances are located in the center of large cities such as Vienna, Shanghai and Chicago, as well as some growth markets, especially Cape Town. Emerging cities such as Marrakech, Mumbai, and other cities have opened many brand stores and showrooms. Bossi Home Appliances is currently developing a service to make regular use of social networks (such as WeChat in China). You can customize home appliances online, online shopping experience convenient service.

'We want to achieve faster development in the smart kitchen area. To achieve this, we not only need to continuously improve our innovation capabilities, increase capital expenditures, but also work in different ways. In this regard, we value more flexibility Actual, free working environment. At present, we have three new departments focusing on three core issues: first, digital strategy; second, strategic capital investment; and third, 'hardware +' company transformation.' The doctor pointed out: 'This development plan is based on our firm belief that everything we do will improve the quality of life of consumers around the world. It also means that we will enter emerging markets. For example, to provide consumers in these countries Completely different customized products. '

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