Fitbit Releases National Fitness Watch Fitbit Versa

Versa is Fitbit's lightest smart watch, which combines modern design and health fitness functions, while providing up to four days of standby time, is a cost-effective product.

The Fitbit OS 2.0 system brings a new personalized health monitoring interface and provides quick response for Android system users. At the same time, applications developed for novice parents have also been launched at Fitbit Labs.

Fitbit also released a women's health monitoring function to help women understand their menstrual cycle and predict the association between conception and long-term health care.

(Mar 14th, 2018, China) Fitbit (NYSE: FIT), a global wearable device brand, today announced the Fitbit VersaTM, a more modern, more sensitive and smarter smartwatch. The lightest watch of all time has a comfortable design and a new operator interface that simplifies the steps for obtaining health and fitness data i. In addition to advanced health and fitness features such as 24-hour heart rate monitoring, on-screen training, and automatic sleep monitoring systems , has also added special features designed for different applications and products, such as rapid reply function for Android system. iii. This series of new smart watches have both music storage and up to four days of standby time.

At the same time, Fitbit has also launched a new feminine health monitoring function to help women monitor the menstrual cycle, while also viewing overall health data to better understand the relationship between the two and long-term health. Fitbit Versa and Fitbit IonicTM users can use the women's health monitoring feature on their devices. From May 2018, this feature will benefit all Fitbit® app users.

'With the continuous expansion of the wearable device market, Fitbit Versa fills a pressing need in the market: A beautifully designed, full-featured and cost-effective product,' Fitbit CEO and co-founder James Park on Fitbit Versa The market acceptance is very confident, 'Versa brings consumers not only Fitbit's critically acclaimed cutting-edge health and fitness features, but also a very high cross-platform compatibility, while up to four days of standby time can protect users more Good understanding of your health situation. These make Versa stand out from the current market of smart watches ii.

Your all-weather health fitness life companion

Versa equipped with Fitbit's Fitbit OS 2.0 system for its smart watches, including a new personalized interface, simpler, more sensitive, and comprehensive display of health and fitness data, selected mobile applications at a glance, including:

· Clear statistics: On the wrist you can get daily/weekly health and fitness statistics, historical activity records, heart rate and exercise summary, information on encouraging sports, reminders and suggestions, and daily instructions.

· Introduce more personalized settings in real time: Remind information, Encourage, Log records, Insights, Sleep summary and social circle challenges, and Remind sports based on data, etc. Will be available online in 2018.

Versa launches fitness and health features popular with Fitbit users, up to four days in standby ii:

· Personalized sports instruction: Upgraded 24-hour PurePulse® heart rate monitoring function, Fitbit Coach screen display personal exercise course, More than fifteen exercise modes, GPS positioning system, Swimming monitoring at the same time waterproof depth of 50 meters, At the same time with automatic journey Record and exercise monitoring functions.

· Manage your health and wellness: Get sleep quality analysis through sleep stages and insights, set up relaxing sleep schedules, and determine fitness levels through aerobic fitness levels, and increase daily workouts through alerts. Related SpO2 sensors Provides the possibility to monitor important health indicators such as sleep apnea syndrome in the future.

· Click here to learn more about Versa.

Optimize your health, fitness and family planning through women's health monitoring

Fitbit launches a women's health monitoring function to help women better understand the link between their menstrual cycle and overall health. According to a recent Fitbit survey, 80% of women lack awareness of the specific stages of the menstrual cycle. 70% of women are unable to accurately determine the duration of the menstrual cycle, which also shows that the current public lack of attention to women's health. For Fitbit app users over the age of 13, Fitbit provides:

· Master your menstrual cycle: Easily record your menstrual cycle data, and record headaches, acne, phlegm and other symptoms to help you better understand your health and life plan, while showing specific details to your doctor based on your personal care needs .

· Predicting in advance: Through the dynamic system to predict the current stage of the menstrual cycle, and through Fitbit's new circular algorithm patent to predict the menstrual period, the algorithm will become more intelligent as the recording time grows. Through the smart watch on the wrist, you can get Know where it is now.

· Menstrual cycle introductory knowledge: Learn more about the menstrual cycle, ovulation, fertility, and other common misconceptions in the Fitbit blog through the app.

· Group Communication: Through the community tab in the Fitbit app, create groups with other women to support discussion of related issues such as menstrual cycle, contraception, pregnancy, pregnancy, menopause, and menopause.

· Personalized insights and guidance: In the future, as women's health indicators increase, these data can allow Fitbit to provide more insights, such as how the menstrual cycle affects activity, sleep, weight, and nutrition, and it is possible to learn about these factors. How to act on the menstrual cycle.

· Click here to learn more about female health monitoring.

'The women's health monitoring function will help them to have a better understanding of their menstrual cycles, as well as their physical and mental health. They can gradually distinguish themselves from the normal conditions of the body and the special circumstances that require doctor-assisted judgment,' Fitbit Consultant, Boston Associate Professor of Obstetrics and Gynecology, University of Medicine, Doctor of Medicine, Master of Public Health Management Katharine White gave positive evaluation of women's health monitoring, 'The subtle differences in menstrual cycles have not yet been studied across populations in the same direction as other areas of health care. To a certain extent, Fitbit's exciting innovations can help create a world's largest database of physical health indicators, use actual data to study menstrual cycles and women's health, and provide unprecedented possibilities for healthcare and data researchers. Sex. '

Designed for everyday life: Lightweight, modern

As Fitbit's lightest, most cost-effective watch ever, Versa is comfortable, durable, and feature-rich for all-day and nighttime wear. It has an ultra-thin anodized aluminum body, and its arc and angle design make it fit different wearers. The wrist. Rounded square outline with a color touch screen with a brightness of up to 1,000 nits.

Versa offers a wide range of fashion accessories that you can use to match your style of dress or activity:

经典 Classic accessories: new dirt-resistant material, stylish appearance, waterproof, peach, gray, black, light purple and white color choices.

Ÿ Horween Leather Accessories: Made of the famous Horween leather, hand-cut, brandy brown, midnight blue, lavender and brown stitching colours.

不锈钢 Stainless steel accessories: Stainless steel lugs are attached to a metal mesh strap, polished and polished to create your character. Stainless steel lugs are available in black, silver, gradient silver; metal mesh table with black and silver color options.

设计师 Designer Collection: Fitbit collaborated with the American Fashion Designers Association to invite designated designers to design accessories for Versa, highlighting their taste for stylish wearable devices. Accessories designed by emerging designers PH5 for Versa will be on sale this year.

Ÿ Fitbit Versa Limited Edition: Inspired by casual fashion, with two exclusive woven straps. Among them, lavender strap with rose gold aluminum case, black carbon strap with graphite aluminum case, attached Black classic accessories.

Smart features make life easier

Versa provides a range of smart features to help manage your day-to-day work and quickly obtain the necessary information:

通知 Notification and Quick Reply: You can view apps, calls, calendars and text notifications directly from your smartphone on your watch. Android phone users can set or customize quick responses to SMS and Messenger (coming soon).

收听 Listen to local music: Even if the phone is not around, you can use Bluetooth headsets (such as Fitbit FlyerTM) to listen to music from anywhere, including over 300 songs from your personal music collection and playlists you set.

自定义 Customized Apps and Clocks: The Fitbit App Center offers a large number of application and clock interfaces to create your personalized watches. Including Fitbit Labs from Fitbit, as well as popular apps like Strava and Weather. Fitbit The Application Center currently has over 550 application and dial displays, and developers are developing more applications and interfaces for Versa users.

Ÿ Fitbit Labs: Based on a research and development program launched last year to accelerate innovation and drive behavior changes, Fitbit Labs launched the 'Novice Parent' app to help parents more easily understand their child's daily situation. Baby feeding, diapers Replacement, sleep, and their own emotions are all documented on the wrist. Based on this, novice parents can better understand the link between their sleep and emotions, and they can also help them build a health for themselves and their baby. Daily habits iv.

广泛 Extensive compatibility: Versa is compatible on Android, iOS and Windows devices, so you can use most smartphones to connect with Versa.

Versa's new software features are part of the Fitbit OS update for Fitbit's smartwatch operating system. This software update also applies to Ionic users.

Provide developers with new tools

For groups interested in developing Fitbit OS, Fitbit also introduced the first online simulator that allows you to easily develop Ionic and Versa applications and dial displays without the need for your own device. By developing software for different devices, you can improve the application The compatibility of the program, and with the global Fitbit users, build a health and fitness community.

Price and Purchase Channels

Fitbit Versa will be available at Jingdong and Tmall Mall in the second quarter of 2018 at a price of RMB 1,598. It has a black strap with a black aluminum case, a grey strap with a silver aluminum case, and a peach strap with a rose. Gold aluminum case three options. Fitbit Versa limited edition retail price of RMB 1,798 yuan, accessories price range of RMB 198 to 798 yuan.

With the launch of Versa, Fitbit has expanded its product range of smart watches, providing consumers with more choices including bracelets and watches, and also shows that Fitbit will strive to gain a greater share of the wearable device market. According to IDC, by 2021, the global wearable device market is expected to nearly double, while smart watches will be the long-term main force of this growth.

You can view all press releases and download related images at www.fitbit.com/press.

About Fitbit (NYSE: FIT)

Fitbit provides data, motivation, and guidance to promote people's fitness goals and gain a healthier and more active lifestyle. As the world’s most recognized wearable device brand, Fitbit’s products can track and provide users’ daily health and fitness data. Rich, innovative and stylish product line including Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HRTM, Fitbit Alta®, Fitbit AceTM, Fitbit Flex 2® and Fitbit Zip® motion monitoring. Also includes Fitbit IonicTM and Fitbit VersaTM Smart Watch, Fitbit FlyerTM Wireless Headset, Fitbit Aria 2TM Wi-Fi Smart Weight Scale. Currently, Fitbit products have 45,000 retail stores worldwide and sales in more than 86 countries around the world. Fitbit has a global leader in health and fitness. Fitness database, Through software and interactive tools, including Fitbit mobile phone application, Fitbit Coach app, Health guidance program and Fitbit OS on Fitbit smart watch, Fitbit provides users with customized experience, insights and guidance. Fitbit explores New ways of health and fitness to increase user engagement to reach users Set goals to achieve a healthy and happy life.

Fitbit and its trademarks are registered and licensed trademarks of Fitbit, Inc. in the United States and other countries. Terms of the licensed trademarks of Fitbit can be viewed at www.fitbit.com/cn/legal/trademark-list. Third-party registered trademarks belong to third-party companies or Ownership

Forward-looking statements

This press release contains forward-looking statements as defined in the United States Private Securities Litigation Reform Act of 1995. You may use such terms as 'risk' and 'uncertainty' and similar meanings to identify these statements. Statements state the future App availability, smart dial display based on Fitbit OS platform, Fitbit app center, app availability by Fitbit Labs, dial display and availability of up-stream music services on Fitbit IonicTM. This forward-looking statement is based on current assumptions. Is based on estimates and is subject to risks and uncertainties. The included risks and uncertainties are related to the following aspects: The impact of an operational market with a highly competitive nature, which covers other The competition of large-scale technology companies; any unsuccessful development and the introduction of new products, new functions, new services, or failures caused by the enhancement of existing products and services; product liability issues, violations of security or other product liability issues; "Risk Factors" Other factors discussed. Please also refer to our company's submission to the U.S. Securities and Exchange Commission Other risks of the compound. All forward-looking statements are based on our current information current, the Company has no obligation to update any forward-looking statements to make it conform to actual results or changes in the company's expectations.

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