'Quality consumption, good life' is the theme of the 2018 consumer rights protection year put forward by the China Consumers Association. China Consumers Association advocates operators to use quality consumption as a guide to continuously improve the quality of products and services to meet consumer demand for quality consumption. During the period, he repeatedly mentioned 'better life' and created a better life through 'high quality development' to satisfy people's sense of gain, sense of well-being and safety. For Nippon, from the proposed new brand proposition 'Nippon “Refreshing life for you” hopes to bring more “home” to the consumers, because every change and update of the “home” symbolizes a move towards a new stage of life. To this end, Nippon excavated consumers. The 'Refreshing Demand' has established good communication with consumers with professionalism, quality, and family warmth. Since the launch of Nippon Refresh Service on the line in 2011, it has served more than 270,000 families in 95 cities across the country, providing safe and convenient home furnishing. Improve the sense of well-being in the new experience, realize the yearning for a better life.
China Consumers pointed out in the theme of the 2018 Consumer Rights Protection Year that after 40 years of reform and opening up, consumers’ consumer demand has undergone profound changes, and consumption upgrades have become more pronounced. Consumer demand has shifted from 'benefiting type' to 'quality type', 'quality Consumption has become a new consumer demand. People's consumer demand is no longer confined to satisfying basic needs of life. Instead, they focus more on the quality of goods and services and pay more attention to brand and reputation. Since entering China in 1992, Nippon has also been accompanied by a continuous consumption structure in China. The upgrades, the brand upgrades that are advancing with the times, the transition from the sales role to the full-scale coating service providers, the continuous promotion of the industrial structure, and the development of home improvement new blueprints that meet the characteristics of the times and the needs of consumers.
On the road to transformation services, Nippon fully exerted its 'service effect', and in the continued deepening of the image of a full-service coating service provider, it closely connected consumers with brand ideas. Through the establishment of the iColor network platform, 50,000 designers were assembled. Strength communicated with consumers and conducted in-depth discussions to discuss design styles. The dream of home-made dreams for consumers was realized; the full-scale coating system was continuously improved, and Air Guard’s full-scale coating system was developed to provide consumers with a safe, worry-free package. Brush program, and become the first brand of Jingdong's “Beijing Quality Home Decoration” brand storehouse; deepen the field of children's home improvement, participate in the development of children's paint standards to the launch of the Little Prince Children's Paint, dedicated to creating a rich and interesting for children, environmental protection and health, rest assured Growth space; Nippon Refresh Service has truly achieved a leap from Nippon Paints to service coating. In 7 years, Nippon Refresh Services has been launched in 95 cities, completing nearly 270,000 orders, of which 28% are from old customers. recommend.
In the future, Nippon will adhere to the development concept centered on consumer demand, focus on satisfying the individual needs of consumers, further develop steadily towards the whole system, and help create a better life for consumers.