With the advent of spring, the decoration season of houses will also come. I believe that every company in the paint market hopes to take a share and start the first battle of the year. Although the decoration coating material has a sales performance There is a certain influence, but even if it is the same kind of material coating, there is a big difference in its sales performance, especially the diatom mud that is still in the state of cohabitation is even more so. Have to say that today's diatom mud market competition Not only face the competition of similar brands, but also by the pinnacle of similar products and related policies. Here we analyze diatom mud market is facing these internal and external problems.
Diatom mud market internal problems
The internal distress of the diatom mud market mainly comes from two aspects. On the one hand, according to relevant market data surveys, there are currently at least 700 diatom mud brands, and this number is still showing a rising trend. Like this, each silicon Algae and mud brands will inevitably encounter market competition, and those diatom mud brands that started early and have good operating conditions will obviously have the advantage of market competition. This will affect the medium and small diatom mud companies and diatom mud that started later. The market competition of enterprises causes great pressure. On the other hand, although diatom mud is an environmentally friendly wall material, the current environmental protection wall material for interior wall decoration is not only diatom mud, but in the current building materials home improvement market. One type, such as integrated top wall, shell powder, etc., is claimed to be an environmentally friendly interior wall decorative wall material, and it is also unique in diversified decoration with diatom mud, which makes the market for interior wall environmental wall materials further. Carve up.
Diatom mud market external problems
The diatom mud market's external problems mainly come from the strengthening of environmental protection policies and the media's public opinion. Although diatom mud itself is an environmentally friendly wall material, it does not mean that all diatom mud is good at quality and service. Among them, some speculators still produce fake and dilute diatom mud, and these diatom mud basically do not have the function of environmental protection. No matter whether it is the two sessions that are currently underway or government meetings held in previous years, they all include environmental protection. From the focus of the meeting, it can be seen from the key contents of the government meeting that the Chinese government’s determination for environmental governance, and those fake and dilute diatom mud will surely be eliminated in the step-by-step policy strengthening. Although the policy is strengthened The diatom mud market can be reshuffled, but these poorly diatom mud brands are easily magnified through the media public opinion at the moment when the network is developed, and even affect the market reputation of the regular diatom mud brands. Poor word of mouth is difficult to be forgotten by consumers in a short period of time, or to reverse consumer's inherent impression on the quality of diatom mud, coupled with the diversified selection of environmentally friendly materials, it is easy to Dilutes the diatom mud's competitiveness in the market.
The diatom mud market seems calm, but in fact the dark current is surging. If diatom mud wants to have a better market competitiveness, it is not only necessary to strictly control quality, but also requires diversified development. Otherwise, it can easily be swallowed up in the market competition. In torrents, diatom mud companies should do more market research, grasp the trend of consumption in real time, take advantage of the trend, and forge ahead is the fundamental to diatom mud market.