The article reads the reason behind the collective explosion of 'Liu Hai Screen'

In 2018, the second year of the concept of “Comprehensive Screen” can be considered in the mobile phone industry. It is natural for small partners who are interested in mobile phones to know that the mobile phone circle is popular for one year. Last year’s popularity was the “Full Screen”. —18:9 screen, and this year... unfortunately, what is popular is the Alien Full Screen, which is the 'Liu Haiping' of Apple's iPhone X.

Since the launch of the iPhone X, there have been more than a dozen mainstream price models equipped with a profiled full screen (or ready to go on the market), including traditional manufacturers such as LG, Asustek; Huawei has also emerged in recent years, Huawei has emerged, OPPO; Some niche manufacturers from all over the world may not even hear the name.

After all, the iPhone X was the first manufacturer to make a full-blown, full-screen finished product. After the 'Liu Hai Tidal Wave' swept the world, many netizens began to yell at these phones to 'learn Apple'. This naturally makes sense. , Regardless of OPPO's early application for a patent in the country, or Huawei’s “bangs” that began to appear last year, the apple is indeed the first person on the planet to bring Liu Haiping to the world.

But when we think about it, the homogenization of the 'full street design' in the past, the homogenization of the 'full screen at 18:9 full street', and the homogenization of the upcoming 'full streets' of Liu Hai'e, are basically What is the difference?

- No, it's all homogenization of industrial design.

So, apart from which company's unwillingness to admit 'learning from Apple', are there any other reasons why these well-known mobile phone makers are invariably able to collectively choose different types of screens? Let’s make it clear today. This is not for Which manufacturer 'washed the ground', but instead explored the reasons behind the 'special-shaped comprehensive screen why global mobile phone manufacturers are so favored'.

Full screen development stage

Like socialism, achieving a full screen is also a phased process. Millet MIX generation and simple narrowing of the upper and lower borders of the 18:9 screen mobile phone can only be considered 'primary stage', this stage of the mobile phone screen share is generally 80 About %, it's hard to think about it again - unless you've made a huge mobile phone that one hand can't handle - Xiaomi MIX is a typical example. Its screen adopts a traditional COG package and just puts the forehead on it. Everything on the 'chin' was forcibly chopped off the forehead, then narrowed the 'chin' as much as possible, and forced the screen to take up the screen with the large screen.

Afterwards, a part of the mobile phone adopts COF-encapsulated screens. Because the panel shape is an ordinary rectangle, even if this screen integrates the chip in a flexible FPC cable, it also strongly acts as a front camera, and the handset and sensor leave a large The forehead comes. In this way, the increase in screen share is limited to 80%.

The next stage is a full-blown screen. The headline iPhone X uses a state-of-the-art COP (Chip on Plastic) screen. As its name implies, it is based on a fully flexible OLED. The entire screen can be bent freely, not to mention cutting off the forehead. The Chin' is completely feasible if it is made with four sides without borders. However, for now, the cost of COP packaging used by iPhone X is extremely high, and the yield rate is also low. The mainstream price of mobile phones can't be afforded at all.

At this time, some manufacturers came up with a way to use the lower cost, the curve into the second stage of the overall screen - continue to use the COF hard screen that has been completely popular, but the area of ​​the 'forehead' is compressed as much as possible. , ASUS Zenfone 5Z led a crowd of 'Liu + narrow chin' mobile phones appeared. Their common feature is that 'Liu Hai' area is smaller than the iPhone X, but the 'chin' has to stand out.

It is of course very simple to understand these phones from a technical point of view: Since these Android phones are not equipped with the complex array of 3D depth-of-field detection sensors of the iPhone X, there are only light sensors, distance sensors, cameras and handsets on the 'Liu Hai'. Put these things into the center as much as possible, and then let the display area cover the other parts that are originally 'foreheads'; and because the screen itself is still a hard-glass screen with COF package, their 'chin' cannot be like the iPhone X' Completely disappear' .

To sum up, it's simpler: 'These phones only aggregate the structure at the top of the screen, and then use the display panel to cover the gap at the top of the screen.'

Yes, yes, you can say they're using the old technology 'old bottles of new wine', but you can never deny that they actually increase the screen share, and look further on the screen. Because new products are equipped with such screens, most recently The domestic mobile phone maker OPPO was crippled by domestic netizens; but their new screen share accounted for 90% of the total... um, there were also ASUS Zenfone 5Z, which was misunderstood by foreign netizens. Its screen share also reached 90%.

When the cost of new technology is difficult to control, in order to keep the price of the new product as it is, using the “curve to save the country” approach will make its mobile phone more 'comprehensive screen'. This starting point looks like there is no problem, and for the user, there is also Gabriel. Without harm.

Why do you have to leave 'Liu Haier'?

In the previous paragraphs, we have already clarified the problems of the three screen packaging technologies and the development stage of the full screen. However, there are also some unruly users who said that the iPhone's 'Liu Hai' has been released. Why do these manufacturers need to add? 'Liu Hai', just to learn Apple? Millet MIX also uses old packaging technology, they can not be made like millet MIX?'

OK, we're here to answer this question. Millet MIX uses the lowest-end COG in the three packaging technologies. Even the chips are integrated in the glass. The 'chin' can be very big; but it puts the forehead. ' A cut is clean. At first glance the screen takes up more than one.

But let's not forget that there is a suffix on the name of the millet MIX generation. It's called the concept phone. How do you understand this suffix? Actually, it's similar to the concept car. It looks stunning, and it gives you every day, you really Can't stand it.

Here's a simple example: As the 'forehead' is cut off, the front camera is moved to the bottom of the phone. Every time you take a selfie, you must turn the phone.

If this is acceptable to you, let us give another example: As the 'head' was cut off and the handset was not put in place, the millet MIX generation took the whole body resonance and vocalized, and called in public, and people around you were several meters away. Can hear the conversation clearly.

What are you talking about turning down the voice? Ah, I'm sorry, In that case, you can't hear it clearly.

............

So, the radical design was to pay the price. Millet MIX 2 immediately learned a lesson, re-emerged the 'forehead' and integrated a traditional handset. However, because the camera was still on the 'chin,' each selfie... Still want to turn the phone over (laughs).

Having criticized the millet MIX series for such a long time, we are just trying to make this point: 'Major shipments of mainstream mobile phones, must consider the practicality, can not allow users to pay for the side effects of radical design'.

Taking into account that the front camera module occupies a certain volume, if you want to leave it at the top of the screen, you must give a small space, can not completely remove the 'forehead'. Plus a slender bar of the handset And two sensors, this way, the top of the screen will need to reserve a small area to do the hole. 'On this premise you have to increase the screen share, OK, make the place outside the hole Screen it'.

—— 'Liu Haiping' came into being.

Therefore, to briefly summarize the content of this part, mobile phone manufacturers must ensure that users can continue to use full-screen mobile phones in the way they are accustomed to. Therefore, product design cannot subvert the user's habits; on this basis, it is necessary to increase the screen share. It can only be shaped and screened. It seems that the starting point is still no problem.

With the previous point of view summed up, it is:

'Mobile phone manufacturers in order to control the new machine pricing is not too high, can only increase the proportion of screen on the basis of COF hard screen; At the same time, because the design can not subvert the user's habits, can only design a profiled screen.

Believe that those keyboard superman who are squandering are never considered these issues. If you think from the perspective of the manufacturer, you may find that behind the all-round screen, it's all integrated by the mobile phone manufacturers. The factors that are considered after the consideration of the factors; and the root of these decisions are all to allow the user to spend the same money as before and enjoy a better mobile phone than before.

And when you appreciate a series of profiled full-screen mobile phones that have been exposed after this year's opening, you will find that the 18:9 screen phone that you felt was good last year is already 'not a full screen'.

This is the power of design. As an end user, what we need more is actually to accept it, to tolerate it,... Then, we start to enjoy it spontaneously.

In 2018, the second year of the concept of “Comprehensive Screen” can be considered in the mobile phone industry. It is natural for small partners who are interested in mobile phones to know that the mobile phone circle has been popular for one year. The last year’s popularity was the “Full Screen” — —18:9 screen, and this year... unfortunately, what is popular is the Alien Full Screen, which is the 'Liu Haiping' of Apple's iPhone X.

Since the launch of the iPhone X, there have been more than a dozen mainstream price models equipped with a profiled full screen (or ready to go on the market), including traditional manufacturers such as LG and Asustek; Huawei has also emerged in recent years, Huawei has emerged, OPPO; Some niche manufacturers from all over the world may not even hear the name.

After all, the iPhone X was the first manufacturer to make a full-blown, full-screen finished product. After the 'Liu Hai Tide' swept the world today, many netizens have begun to roar at these mobile phones' learning Apple'. This naturally has its reasons. , Regardless of OPPO's early application for a patent in the country, or Huawei’s “bangs” that began to appear last year, the apple is indeed the first person on the planet to bring Liu Haiping to the world.

But when we think about it, the homogenization of the 'full street design' in the past, the homogenization of the 'full screen at 18:9 full street', and the homogenization of the upcoming 'full streets of Liu Hai', are basically What is the difference?

- No, it's all homogenization of industrial design.

So, apart from which company's unwillingness to admit 'learning from Apple', are there any other reasons why these well-known mobile phone makers are invariably able to collectively choose different types of screens? Let’s make it clear today. This is not for Which manufacturer 'washed the ground', but instead explored the reasons behind the 'special-shaped comprehensive screen why global mobile phone manufacturers so favored'.

Full screen development stage

Like socialism, achieving a full screen is also a phased process. Millet MIX generation and simple narrowing of the upper and lower borders of the 18:9 screen mobile phones can only be considered 'primary stage', this stage of the mobile phone screen share is generally 80 About %, it's hard to think about it again - unless you've made a huge mobile phone that one hand can't handle - Xiaomi MIX is a typical example. Its screen adopts a traditional COG package. It just puts a forehead on it. Everything on the 'chin' was forcibly cut off the 'forehead', and then narrowed down the 'chin' as much as possible, and forced the screen to take up the screen with a large screen.

Afterwards, a part of mobile phones adopting COF-encapsulated screens, because the panel shape is an ordinary rectangle, even if this screen integrates the chip in a flexible FPC cable, it also has to behave like a front camera, and the receiver and the sensor should be left with a large size. The forehead comes. In this way, the increase in screen share is limited to 80%.

The next stage is the Alien Screen, and the leading iPhone X uses the most advanced COP (Chip on Plastic) screen. As its name implies, it is based on a full-flex OLED implementation. The entire screen can be bent freely, not to mention cutting off the forehead. The Chin' is completely feasible if it is made with four sides without borders. However, for now, the cost of COP packaging used by iPhone X is extremely high, and the yield rate is also low. The mainstream price of mobile phones can't be afforded at all.

At this time, some manufacturers came up with a way to use a lower-cost, curved line to enter the second stage of the overall screen - continue to use the COF hard screen that has been completely popular, but to minimize the area of ​​the 'forehead'. , ASUS Zenfone 5Z led a crowd of 'Liu + narrow chin' mobile phones appeared. Their common feature is that 'Liu Hai' area is smaller than the iPhone X, but the 'chin' has to stand out.

It is of course very simple to understand these phones from a technical point of view: Since these Android phones are not equipped with a complex array of 3D depth of field detection sensors for the iPhone X, there are only light sensors, distance sensors, cameras and handsets on the 'Liu Hai'. Put these things into the center as much as possible, and then let the display area cover the other parts that are originally 'foreheads'; and because the screen itself is still a glass hard screen with COF package, their 'chin' cannot be like iPhone X' Completely disappear' .

To sum up, it's simpler: 'These phones only aggregate the structure at the top of the screen, and then use the display panel to cover the gap at the top of the screen.'

Yes, yes, you can say they're using the old technology 'old bottles of new wine', but you can never deny that they actually increase the screen share, and further look at the screen. Because new products are equipped with this type of screen, recently The domestic mobile phone maker OPPO was crippled by domestic netizens; but their new screen share accounted for 90% of the total... um, there were also ASUS Zenfone 5Z, which was misunderstood by foreign netizens. Its screen share also reached 90%.

When the cost of new technology is difficult to control, in order to keep the price of new products as it is, adopting a “curve to save the country” approach will make their mobile phones more 'comprehensive screen'. This starting point looks like no problem, and for users, it is also a benefit. Without harm.

Why do you have to leave 'Liu Haier'?

In the previous paragraphs, we have already clarified the problems of the three screen packaging technologies and the development stage of the full screen. However, there are some netizens saying that the iPhone's 'Liu Hai' has been released. Why do these manufacturers need to add? 'Liu Hai', just to learn Apple? Millet MIX also uses old packaging technology, they can not be made like millet MIX?'

OK, we're here to answer this question. Millet MIX uses the lowest COG in the three packaging technologies. Even the chips are integrated in the glass. The 'chin' can be very large; but it puts the forehead. ' A cut is clean. At first glance the screen takes up more than one.

But let's not forget that there is a suffix on the name of the millet MIX generation. It's called the concept phone. How do you understand this suffix? Actually, it's similar to the concept car. It looks stunning, and it gives you every day, you really Can't stand it.

Here's a simple example: As the 'forehead' is cut off, the front camera is moved to the bottom of the phone. Every time you take a selfie, you must turn the phone.

If this is acceptable to you, let us give another example: As the 'head' was cut off and the handset was not put in place, the millet MIX generation took the whole body resonance and vocalized, and called in public. People around you are a few meters away. Can hear the conversation clearly.

What are you talking about turning down the voice? Ah, I'm sorry, In that case, you can't hear it clearly.

............

So, the radical design was to pay the price. Millet MIX 2 immediately learned a lesson, re-emerged the 'forehead' and integrated a traditional handset. However, because the camera was still on the 'chin,' each selfie... Still want to turn the phone over (laughs).

Having criticized the millet MIX series for such a long time, we are just trying to make this point: 'Major shipments of mainstream mobile phones, must consider the practicality, can not allow users to pay for the side effects of radical design'.

Taking into account that the front camera module occupies a certain volume, if you want to leave it at the top of the screen, you must give a small space, can not completely remove the 'forehead'. Plus a slender bar of the handset And two sensors, this way, the top of the screen will need to reserve a small area to do the hole. 'On this premise you have to increase the screen share, OK, make the place outside the hole Screen it'.

—— 'Liu Haiping' came into being.

Therefore, simply summing up this part of the content, the mobile phone manufacturers must ensure that users can continue to use the full-screen mobile phone in the way they are accustomed to, so the design of the product can not subvert the user's habits; on this basis, we must also increase the screen share, It can only be shaped and screened. It seems that the starting point is still no problem.

Adding the previous point of view, summarizing together, is:

'Mobile phone manufacturers in order to control the new machine pricing is not too high, can only increase the proportion of screen on the basis of COF hard screen; At the same time, because the design can not subvert the user's habits, can only design a profiled screen.

Believe that those keyboard superman who are squandering are never considered these issues. If you think from the perspective of the manufacturer, you may find that behind the all-round screen, it's all integrated by the mobile phone manufacturers. The factors that are considered after the consideration of the factors; and the root of these decisions are all to allow the user to spend the same money as before and enjoy a better mobile phone than before.

And when you appreciate a series of profiled full-screen mobile phones that have been exposed after this year’s opening, you will find that the 18:9 screen phone that you felt was good last year is already 'not a full screen'.

This is the power of design. As an end user, what we need more is actually to accept it, to tolerate it,... Then, we start to enjoy it spontaneously.