Crystal Hong Electronics, which has close relationship with Gree Electric Appliances, also made its debut at the Home Appliances Expo in Shanghai.
Crystal Hong refrigerator conference site
On March 9, at the China Household Electrical Appliances and Consumer Electronics Expo (AWE), He Xuebin, general manager of Hefei Jinghong Electric Co., Ltd. (Jinhong Electric), said in an exclusive interview with reporters that Jinghong and Gree are deep strategic partnerships and resources Also deep sharing.
When asked about the change of the board of directors of Gree Electric (000651) this year, whether he was worried about the cooperation between Gree and Jinghong, He Xuebin said that he was not worried. 'I was originally Gree's. Gree and Jinghong cooperation are beneficial to both sides, sharing resources. We use Gree's channels and marketing to sell our products well, and we focus on product quality and technology. Gree's board of directors, market, investors, etc. will make smart choices.
According to Gree Electric Appliance's 2016 annual report, the term of office of the company's current board of directors will expire on May 31, 2018. Dong Mingzhu, 64, will continue to serve as chairman of Gree Electric Appliances and will become the focus of market attention.
However, the general view still holds that taking into account Dong Mingzhu’s tremendous influence on Gree Electric Appliances, she will continue to receive support from all parties and continue her tenure.
One of the main supporting forces of Dong Mingzhu is the distributor of Gree Electric Appliances. For example, River Beijing Sea Guarantee Investment Co., Ltd., a joint venture of 10 Gree Electric core distributors, currently holds 8.91% of Gree Electric Appliances. The second largest shareholder, this part of the equity, is the Gree Group's largest shareholder Gree Group in the year to bundle the interests of dealers, and take the initiative to transfer.
Jinghong Electric is also 100% invested by Gree dealers. Industrial and commercial data show that: Jinghong Electric has a registered capital of 200 million yuan and is funded by Beijing Shengshi Hengxing Gree International Trade Co., Ltd. (Beijing Shengshihengxing) 100%. Beijing Shengshihengxing Gree International Trade Co., Ltd. was established on September 15, 2009. Its main business scope is sales of household appliances, hardware, electricity, daily necessities, machinery and equipment.
Beijing Shengshi Hengxing Gree International Trading Co., Ltd. is a platform for integrating Gree Electric Appliance distributors in recent years. In recent years, through continuous integration, Beijing Shengshi Hengxing eventually wholly owned majority of Gree dealers, and a few of them are equity holders. Days eye check information shows: Beijing Shengshi Hengxing invested 50 Gree dealers. The shareholders of Beijing Shengshi Hengxing are Beijing Pearl New Generation Gree Air Conditioning Sales Co., Ltd. (holding 93.33%) and Zhejiang Tongcheng Gree Electric Appliances Co., Ltd. ( 6.67%).
Among them, the shareholder of Beijing Mingzhu Xinxing Gree Air-conditioner Sales Co., Ltd. was Gree distributor Xu Zifa who had just resigned from Gree Electric Co., Ltd. at the end of last year, and Hebei Xinxing Gree Electric Appliance Sales Co., Ltd. controlled by him.
In the early years, the powerful Gree dealers, with the support of Gree, began to use Gree's technology and sales channels to create a number of factories to expand beyond the non-air-conditioning main business that Gree did not want to try.
According to official website information, Jinghong Electric was established in 2006. It has established a strategic cooperation with Gree Electric and mastered the core technology of refrigeration. The company developed products for foreign markets in the early stage, and later the layout also involved the domestic market. Dong Mingzhu once spoke for the brand.
Previously there were rumors that Gree Electric Appliances was interested in acquiring Jinghong Electric to put its assets in listed companies. In response, He Xuebin said that the company’s management is still doing its job well, and did not think so much.
On March 9th, Jinghong Refrigerator held a 2018 technology conference on the topic of 'meat preservation and black technology' at AWE. The image orientation of the refrigerator is 'meat preservation expert' and the main meat preservation function was released at -3°C. Frozen, -5 °C instant freeze, -33 °C deep frozen three meat preservation 'black technology' and 2018 new refrigerator.
Li Qi, deputy general manager of Jinghong Electric, said that although many brands of refrigerators have this function, Jinghong’s technology is the most advanced. Jinghong has been focusing on developing this function for many years.
He Xuebin said that Jinghong refrigerators have annual sales of 1 million units, positioning the high-end market, 'not to say that scale is not important, scale is also important, but at this stage is a good product.'