In the last two years, some home appliance manufacturers have launched 'E-commerce exclusive' products on the e-commerce platform. 'E-commerce exclusive' products have been mixed since entering the public’s line of sight. Some home appliances are online and offline. There are sales, appearance is exactly the same, the model is only one letter, but the price is much worse. In the eyes of sellers, e-commerce products have always been the main force of promotional wars and sales of miracles. But in the eyes of some consumers , It is often affixed with the label 'Quality is not good goods' and 'Quality shrinks'. What exactly is the 'E-commerce exclusive' product? 'E-commerce exclusive' products What is the difference between products and offline store products?
1 color TV
The difference between the model is a price difference of 3,000 yuan
'It looks exactly the same product, but careful comparison, you will find a slight difference in the model, and even the function will be a little different. 'Mr. Huang recently saw a TV in the store, want to compare prices on the Internet, the results did not Finding the same type of TV on the Internet, even if the appearance is the same, the model is also different, and it is found that there is no comparable price.
Mr. Lu, who lives in Tonghe, recently renovated and is currently in the stage of selecting home appliances. 'A television with the same brand, appearance and function is exactly the same, and the model is only one, why is the price so much worse?' Mr. Lu said. Recently he saw a branded television, comparing the online and offline prices, which made him feel puzzled.
Lu told reporters that he fancy TV is 60 inches, the physical store price 7999 yuan, the network price is only 4999 yuan. In the face of the difference of 3,000 yuan, Mr. Lu is a bit Mongolian, he carefully conducted a comparison and found that both There is a difference between the models. The last letter on the network sales section is H, and the last letter on the store sales section is L.
"With one letter, the price has such a big disparity?" The reporters found that the same product sold online and offline is in the 'Quality' column, although the backlight source, resolution, panel brightness and other parameters are all The same, but the core of the screen parameters of a line price under the line of 7999 yuan TV marked the original Japanese panel (SDP), the price of 4999 yuan on the TV marked 4k LCD panel (INX).
It can be seen that in order to cater to the e-commerce price war strategy, some manufacturers will specialize in 'special' low-cost products for e-commerce. Even for products of the same style, 'E-commerce version' in design, LCD type, base selection, energy efficiency grade , There will be a small gap between the specific models of mantissa.
2 refrigerator
Insulation material difference Energy consumption difference of 20%
For the network special offer version, the industry's arguments and attitudes are also different. A person in charge of home appliance chain told reporters that although the same brand, but due to cost constraints, the network special contribution flagship 'cheap', even with the same model Products, replacement of some components, the appearance can not see, does not affect the use, the quality is very different, 'for example, different materials of the refrigerator insulation layer, will lead to different energy consumption; LCD TV is imported hard screen or ordinary soft screen There are also differences in energy efficiency levels.
The above-mentioned person in charge further pointed out that, for example, in the introduction of refrigerators of home appliance manufacturers, the thickness of the insulation layer of the refrigerator will not be mentioned, but in fact this is an important parameter that determines the energy-saving level of the refrigerator, and is also an important part of the cost of the refrigerator. The thickness of the insulation layer on the Internet e-commerce special refrigerator is 3.5 cm, while the refrigerator with a similar physical store is 5 cm. The energy efficiency levels of the two refrigerators are also different. One is the first-level energy efficiency, and the other is the second-level. Energy efficiency, the difference between the daily power consumption of more than 20%. In addition, the industry usually uses the back plate made of steel plate, in the e-commerce version of the product has also been replaced by a plastic plate. Even the unassuming power cord, electricity supplier The special product is also 20cm shorter than the normal product.
Reporters and Suning Appliance's promoters learned that a certain brand of domestic air-conditioner cabinets had a shrinking function and some of the original functions of the e-commerce custom model and the physical store. Removed, thereby reducing the production costs. 'Online appliances may also be able to subtract some of the less commonly used features, such as the air conditioning's electric auxiliary heating function, online air conditioning may not have this function. 'There is consumer feedback, electrical appliances Manufacturers should produce different types of products for e-commerce companies to avoid mutual benefits of the same brands and balance the development of online and offline markets.
3 food machine
Online shopping is the body of PP plastic in the physical store is stainless steel
'The special water for the Internet is too deep!' Ms. Wan could not help complaining: 'I bought a food machine at an online flagship store. The physical store sells more than 300 yuan, and the online service costs more than 200 yuan. The customer service says that special network offers are more cost-effective. I think the price difference is not outrageous, it should be the same as in the physical store.
After receiving the goods, Ms. Wan also specifically took the physical store to compare and found that the body of the food machine she bought was PP plastic. The physical store was stainless steel, and the head was not as thick as the physical store. Does not affect the use, but the quality is very different, 'wool on the sheep, really eat a cheap loss'.
Mr. Ma responsible for home appliance repair also found in the construction process, the same model of home appliances have an online version and a physical version, the accessories are basically universal. But he personally feel that the physical version of the accessories is better than the online version. Example of a section of the soymilk internal motherboard, supermarket The internal board purchased did a transparent gel waterproof treatment like the main board of the washing machine, and the online version of the Internet board was only coated with a thin waterproof coating.
Many people in the industry know that some kitchen appliances are similar to online and offline products, and online are much cheaper. This is because online products are customized for online shopping. The so-called customization is a sharp difference between configuration and offline configuration. There are differences in the work materials. The kitchen electrical products retailed by offline stores must be much better than online appliances.
remind
Online shopping home appliances must be clearly 'for version'
This reporter learned that many people in the online purchase of home appliances, often found that the appearance of the product and the physical store is almost exactly the same, but the price is much cheaper. After the actual use of the appliance to buy hands, it will find the function, model, performance and other physical stores There is a gap in the product. Such a product is the so-called 'E-commerce exclusive version'.
According to Mr. Chen, a person in charge of a large home appliance market in the city, in fact, in the home appliance industry, 'differential delivery' is no longer a secret. To deal with intensive price wars, many home appliance manufacturers will be individually tailored to supply electricity supplier channels. The network is exclusively available. Therefore, consumers will find that the same model of the product, the 'network for version' in the design, LCD screen type, base selection, energy efficiency rating will also have a small gap.
"The law of a penny-a-goods product is particularly evident in the home appliance manufacturing industry where profits have been low. 'The person said that whether it is the core LCD TV or refrigerator, the core compressor of the air conditioner will actually be divided into three. Sixty-nine and so on, 'You have to bargain I can only use cheap components.' In fact, even if they are all qualified electrical products, but the quality of products using different components will also have obvious differences, but in fact, The brand of the components used in home appliances is not clearly indicated on the product. 'The appliances with too low prices are likely to save some money when they buy electrical appliances, but they can't be used for a few years and they will have problems and spend after sales. There will be more money on maintenance. '
Consumers say
User Tucao:
Online is cheap, but you have to lose
Netizen A: I purchased a refrigerator online last year. Before I bought it, I saw a sample in a physical store. I feel good. The quality is very good. The price is 5190 yuan. The online shopping price is 4790 yuan. I see the difference is hundreds of pieces, of course. Online shopping, but received the goods found in the refrigerator back online shopping is very poor work, and the physical store is not the same, I use a week later, found that the refrigerator is not cooling, or a brand name, and later not online shopping, all is routine.
Netizen B: I purchased a gas stove on the internet, and I couldn't use it in less than a week. I was told to be a fake by the manufacturer. I couldn't contact the seller and I was offline. The online shopping platform doesn't matter. Pushed off, I never bought online again.
Netizen C: Before I didn't understand what network special offers mean, I now understand that online shopping is cheaper to supply cheaply configured goods, physical stores are expensive to supply high-yielding goods, a penny, a buyer, or a buyer. The store is more reliable.