The newly released “2017 China TV Consumption and 2018 Trend Forecast Report” shows that in 2017, the sales volume of color TVs in the Chinese market was about 48 million units, which is basically the same as 2016. The Deputy Secretary General of the China Electronic Chamber of Commerce, Lu Jiebo, said that the color TV market was upgraded and the products Structural adjustment is the theme of 2017, large-screen, high-end, consumer demand for personalized differentiation is being released.
Beijing Commercial Daily reporter saw at the just-concluded China Household Electrical Appliances and Consumer Electronics Expo (AWE), TV manufacturers have started to launch new TVs with artificial intelligence, and many other features such as products highlight high-end. In the field, Samsung has always been at the forefront. At the same time as AWE was held, Samsung also launched more than 11 new televisions in New York, covering QLED TV, optimized ultra-high definition, ultra-high definition, and super-large screens, and various categories and sizes. Plane and surface are provided for selection.
Han Zongxi, president of Samsung Electronics Imaging Display Division, stated that Samsung is redefining the visual display through the 2018 TV new product lineup. Samsung's 2018 QLED TV series has many new features, including full-array backlight, Bixby smart features, and new The minimalist and invisible connection of the design can fully satisfy consumers' higher demands in terms of picture quality, convenience, connectivity and sharing. Not only that, the new product lineup has added an environmental screen mode. This mode is a futuristic one. The solution allows TV to integrate into the home environment in an unprecedented way.
The "2017 China TV Consumption and 2018 Trend Forecast Report" shows that display technology innovation is the core factor driving the color TV industry. Upgrading the product structure of high-end products is an important direction for future TV industry profits. It is understood that in 2017, ' The key words such as “narrow frame”, “full screen”, and other black technology keywords have reached the annual hot search keywords, especially the large screen, which has become almost the most representative selling point of all display products. The product positioning and consumer market demand has reached the highest level. In 2018, artificial intelligence will undoubtedly become the largest black technology.
Lu Renbo said that this year is the harshest winter in China's color TV industry. The more depressed the market environment, the more it will inspire competition among TV brands and promote the adjustment of the industrial structure. The fundamental reason for the continuous progress and development of color TV industry is Technological innovation promotes the upgrading of industrial structure. At the same time, perfecting the service mechanism of the upstream and downstream industry chain not only requires high-end technology, but also serves high-end, fundamentally starting from the high-end transformation.