In the face of new consumer trends and technology trends, they either continue to evolve or are completely abandoned by the era. The water heater industry, which is in close contact with users, has encountered many difficulties in the evolution path. The users have previously been 'hidden' with pain points. In the context of consumer upgrades, they are more manifest: lack of water purification mechanism, long warm-up time, large footprint but low functionality, insufficient safety and energy saving.
The backside of the problem is the opportunity. On the AWE2018, the four-year-old water heater brand Mu Ge brings a series of new integrated hot water machines to unveil its new products. Through integrated products, the “integrated” solution solves the problems one by one, not only improving the overall user experience. More users build a beautiful bath life.
Water heater saves four major problems
According to the “2017 China High-end Consumer Electronics Consumer Survey Report”, high-end consumer households have experienced high-end consumer electronics in the past six months or the past year (distance from the report release time). The need to improve quality of life and upgrades is to buy high-end home appliances. The main purpose of the project is to increase the quality of life by 69.9%.
Nail Technology believes that whether it is the pursuit of quality, the emphasis on health, or the expectation of a new experience, it expresses the yearning for the good life of consumers. This yearning has provided breakthrough growth ceilings for the household electrical appliance industry that has been declining in recent years. Opportunity.
As an important category for the home appliance industry, the upgrade of water heaters is also expected by consumers. In China's Yikang data, the retail sales of gas water heaters reached 34.43 billion yuan in 2017, an increase of 13.9% year-on-year; the scale of retail sales of electric water storage and water heaters is 302.4. Billion yuan, an increase of 6.4% year-on-year. However, Nail Tech observed that there are still many problems to be solved behind the data leading the overall development level of the home appliance industry. These problems have already existed and have become increasingly prominent with the consumption upgrade trend:
First, the lack of deep water purification mechanism. As the source of life, the daily function of water is mainly drinking and cleaning. Due to water pollution, aging of tap water pipe network, etc., tap water used by residents may contain residual chlorine, rust, bacteria and Sediment and other substances. Under the above water conditions, conventional water heaters often bring about the following problems. On the one hand, the liner is prone to fouling and damage; on the other hand, bathing can sometimes result in pruritus, dry hair, and hairy feeling. Water purification has long been the appeal of consumers. After all, health is the core keyword of consumer upgrading. Bathing water quality is also closely related to health.
Second, warm up, use inconvenience. Fast-paced life, driving people to compress time as much as possible in a variety of matters, take a bath, are often classified as such. Traditional water heaters and user needs inconsistency lies in, Preheating time is long The use of inconvenience. Preheating time also brings users to other Tucao, first, the water temperature is not stable, and second, the amount of hot water is not enough, but hot and cold, in addition to the bath time that can be used as a Hume to become suffering, the same Easy to bring health risks.
Third, occupying space but with a single function. The continuous increase in the number of people makes small- and medium-sized units more and more a choice for home purchases. The conflict with sanitary facilities lies in the fact that, with a compact wash area, only the entire bathing equipment can occupy most of the space, but Its role is actually limited. In other words, the cost for users to exchange experience for space is relatively high.
Fourth, the use is not safe enough. In any scenario, the safety of electrical products must also be placed in the first place. Cases of electric injury when taking a bath occur from time to time. If gas water heaters, poison coma cases are not uncommon. Brands have already had many measures in terms of security, but consumers' pursuit of safety is not the highest, only higher.
In response to these consumption pain points, the industry urgently needs new solutions. Following the consumer upgrade trend, starting from the core pain points of users, as a senior brand in the hot water industry for 18 years, Four Seasons Muge launched an integrated water heater on the AWE 2018. , It is expected to become a model for industry product upgrades to provide consumers with more convenient, healthier and more comfortable hot water life experiences.
'Integration' embraces a better life
This year, Four Seasons Mu Ge launched the 'Great Hot Water Strategy', centered on 'establishing new standards for hot water, upgrading the high quality of hot water, upgrading the new experience of hot water', opening up the entire product chain of heat sources, and building a full range of R&D, manufacturing, marketing, and services. The value chain has formed a comprehensive system solution from stand-alone to system, from city to village, family to business, offline to online, to lead Chinese consumers into comfortable hot water, clean hot water, Efficient hot water new era.
The integrated hot water machine introduced by Four Seasons Muge is a fusion product that combines electric water heaters, shower panels, etc., and integrates heating equipment in heating methods, water purification, space-style building structures, and many other appeals to achieve user experience. All-round improvement. In the view of nail technology, Four Seasons Muge launched not only the integrated hot water machine series, but also provides a complete hot water solution.
Nail Technology believes that the Four Seasons Muge's integrated hot water machine series will promote the water heater industry to further achieve the product of "five":
First, it is healthy. By integrating with water purification technology, to achieve purification and soften water, all four seasons Muge's integrated water purifier products can achieve aseptic living water, pure soft water, and configure antibacterial bladders. The first water purification, so as to achieve a healthy bath from the source, bid farewell to the uncomfortable experience caused by water quality problems, can also extend the service life of the product to some extent.
The second is comfort. Instant heat, adequate water, constant temperature and pressure, goodbye to waiting for use and temperature instability, thus allowing users to obtain a more comfortable bathing experience. In addition, such as the integrated shower screen hot water machine provides magnetic Treatment foot pads and Bluetooth, music and other functions, make the product more experience, get a full range of bathing enjoyment.
Third, it is intelligent. On the one hand, Four Seasons Muge integrated hot water machine, integrates intelligent interactive functions, and interacts with a vanity mirror as a display to understand the current weather conditions, news and information, and even its own physical condition and water quality. And so on; on the other hand, the product will increase the properties of the Internet of Things in the future, through integration and integration into the smart home scene, so as to obtain a complete smart life experience.
The fourth is quality. Integrated hot water machine, mainly for the current status of users of hot water demand upgrades, the traditional heat source, piping and components for system integration, can be integrated with the building, integration with furniture appliances, in order to meet the diverse needs of users .
The fifth is the scene. For the specific use of the scene or the use of space, Four Seasons Muge integrated hot water machine introduced a different form of products.
For now, the integrated shower screen hot water machine integrates a variety of devices such as an instant-type electric water heater, shower screen, and energy-saving disk to provide a comfortable and energy-saving shower experience; smart bathroom cabinet integrated water heater is powered by smart Magic mirror, hot water, soft water, water purification, bathroom cabinet cross-border integration, at the same time meet the hot water, washing, dressing, storage and four major functions; space energy storage hot water machine, the use of space-grade nano-polymer phase change energy storage materials, Breakthrough the traditional heat storage technology, to achieve 1 times the volume, 6 times hot water; home hot water center, the end can be connected to the radiator to meet the heating needs, connect the bath to meet the needs of hot water, heating and hot water in one step.
It is not difficult to see from the innovation practice of Mushi Songs that only by defining the products from the requirements and defining the future from the future can we continue to evolve the industries and enterprises while providing consumers with a better life experience.