On March 8th, the 2018 China Home Appliances and Consumer Electronics Expo, namely AWE2018, was grandly opened at the Shanghai New International Expo Center. The highlight of this year's show, the 2018 China Home Appliances Development Summit Forum, was held in the afternoon on the afternoon of the same day. The theme of this forum, attracted the famous financial scholar, writer Wu Xiaobo's presence and sharing of opinions, Vice Chairman of the Board of Directors of Haier Group, Group Chief Executive Officer Yan Haishan, Senior Vice President of Jingdong Group and President of Electronic Entertainment Group Yan Xiaobing, Foxconn Technology Group Vice President Chen Zhenguo and other industry leaders also 'presented their arguments' and provided a number of paths for enterprises to break through the borders. They explore the future development path for home appliance industry from a frontier perspective and broad perspective.
Dangerous thoughts break new ground and bring new possibilities
Artificial intelligence, Internet of things, and big data, When these cutting-edge technologies are intertwined with home appliances, the development boundary of the home appliance industry has already broken the definition in the traditional sense. Now China's home appliance industry has a prominent position in the world industry, 40 years of reform and opening up, China's home appliance from the mechanical imitation, following the independent innovation, leading the trend, from simple processing to full coverage of products, the overall layout of the industry chain, from low-end OEM production to the national brand-renowned world, many overseas mergers and acquisitions. 5. The household appliances industry has developed rapidly and its production scale ranks first in the world. In 2017, its main business income was 1.51 trillion yuan, an increase of 18.7% year-on-year, total profit was 111.9 billion yuan, an increase of 6.09%, and exports were 62.45 billion US dollars, an increase of 9.9%. The supply capability of high-end products in home appliances has been significantly improved. The ability to innovate in science and technology has been significantly enhanced, the level of intelligence has been greatly enhanced, and the development of internationalization has been further advanced. It is entering a new stage of grasping trends and leading the trend of development.
At present, China's home appliance industry is leading its international counterparts in terms of cost, quality, and R&D. It has obvious advantages and potential risks. The new round of technological revolution is booming, artificial intelligence, big data, cloud computing, and widespread use of the Internet of Things, the future of home appliances Development has far-reaching implications and poses great challenges. China's household appliances continue to be more difficult to maintain. It must be prepared in times of safety, break through the boundaries, innovate and change, and gain a firm foothold in the global home appliance industry with greater industrial competitiveness.
How to break the boundary? First, the industry breaks the space to expand space, and secondly, it breaks the boundaries of its functions, and it is close to the needs. Third, it breaks the boundaries and promotes marketing. Fourth, it breaks the boundaries of the process and enhances efficiency. ” Zhang Chonghe, President of China Light Industry Association Brought his advice and value sharing on the forum.
Wu Xiaobo, a well-known financial scholar, provided his insight into the cross-border and future insights and observations. Wu Xiaobo thinks, 'In the sense of big data, the future of this world is a world of greatness. All future businesses are data businesses. In this sense, perhaps Google, Ali, Tencent and Chinese manufacturing companies are all players on the platform (AWE). ''The boundary between manufacturing and service industries has been completely broken down, when the product is sold out. At the time of sale, sales had only just begun. The product itself had the ability to provide services. The hardware itself generated bargaining power.
'In a collapsing society, what companies can offer to a class with a 'middle-class aesthetic' is also a possibility for the ability iterations and pattern iterations of hardware manufacturers. ' 'In the era of the dual-creation 2.0, large-scale factories and small startups In the future, the ecological relationship is likely to become a new and innovative path for the apparel industry, beverage industry and home appliance industry. The entire market will be overturned. From the production capacity to the sales ability and brand creation ability will be Deconstruction. ' 'The future of global manufacturing in China is no longer a manifestation of manufacturing capabilities. It is a competition between brand ability and marketing ability. Sales managers who do not have a manufacturing plant in the world will use the Internet as China does. So this is A new possibility. '
Embrace the traditional embrace of Internet of Things and big data
In fact, on the road of how to break the boundaries, Haier, Midea, Foxconn and other groups of ethnic enterprises have already walked out of their respective roads of practice and provided samples for the home appliance industry.
Haier proposes and implements the 'one-man-one-in-one' model, which redefines the relationship between employees and companies, users and enterprises, and users, and eliminates the distance between employees and users. In the process of exploring the wisdom of global families, 'people The “one-in-one” model, with its universal capabilities and rapid promotion of energy, has broken through geographical limitations, broke through cultural barriers, broke through user barriers, and has already replicated its roots in Haier’s global branding system.
Midea has fully deployed the industrial Internet, and the Industrial Internet needs to open up the R&D end, production equipment end, supply chain end, business end, logistics end and customer end, so as to truly achieve 'zero' inventory production, 100% logistics tracking management and 'single With a customized C2M customization, Midea's Industrial Internet already has such a foundation. During AWE, Midea Group put forward the strategy of 'new generation of man-machine generation', smart manufacturing, smart home, smart supply chain, smart new retail, Smart logistics, rehabilitation and medical care are also the scenes of 'new generation of man-machine'.
According to Haishan Group, vice chairman of the board of directors and chief executive officer of Haier Group, 'breaking the border' should be a step out of the traditional home appliance industry and break the traditional way of thinking and business model. Now in an era of the Internet of Things, 'look at the future' This future has come.
After being empowered by Foxconn, Sharp has just released a “people-oriented” strategy. Sharp will launch a full range of products and take category reconstitution as an entry point. Focus on clean air, clean water and clean food. A 'new mental block' helps people escape the need for and experience of the basic functions of home appliances, and achieve industrial upgrading and product change.
Sharp is using its 8K technology to create a complete ecological chain in the fields of clothing, food, housing, transportation, security, and health. This ecological chain is not only embodied in products but also in applications and content services. It is also an industrial chain. Ecology is also a supply chain ecology. Using 8K, you can see that the amount of big data obtained will not be visible to the naked eye. It will grow 100 times, thousands or even tens of times more than before. The massive image data will affect the development of science and technology. The design of the scene is a revolutionary change.
On the retail side, changes in consumption and technology updates are also driving a new revolution in the retail industry. 'The era of unbounded retail will come.' Yan Xiaobing, vice president of JD.com Group, made a decision on the forum. Yan Xiaobing said, 'No retail' is ' The scene is boundless, the goods are boundless, and the number of people is nowhere.. The role of the future passenger flow center will be reduced. Instead, it will be a fragmented retail scene. Eventually, it will submerge into the night with wind, and it will be incorporated into every aspect of the consumer life. The product's fixed boundary disappears. In the future, household appliances purchased by people will not be a single product, but a combination of goods, services, data, and content. The relationship between supply and demand and collaboration and cooperation will be formed between home appliance manufacturing and consumers.
“This is an era of innovation. It is not broken, it is not enough,” said Jiang Feng, chairman of the China Household Electrical Appliances Association and a witness of the 30-year history of the Chinese home appliance industry. In the end of the summit, Jiang Feng represented Chinese household appliances. The association, together with various companies, read the “Delimitation, Declaration of Innovation”. 'Without a sense of innovation, we cannot lead the future. For the future of the home appliance industry and more for the well-being of consumers, the Chinese home appliance industry must dare to break through the inherent boundaries. More open ideas, more inclusive mind, more enterprising spirit, realization of thinking, awareness and method of multi-dimensional cross-border. '
And Wu Xiaobo is also throwing a voice at the end. 'Not poverty, but the fear of change limits our imagination'. The future of the home appliance industry, 'has not yet named' 'everything is possible'. Breaking the border has come, and follow the trend !