At the China Consumer Electronics Show and Consumer Electronics Expo, the largest consumer electronics show in China this year, as the only Internet TV brand participating in the exhibition, Storm AI TV with artificial intelligence products unveiled, attempting to use AI to return TV to the home center. At the same time, traditional household appliances The brand Changhong also announced that it officially entered into a strategic cooperation with Tencent. The latter’s output of the AI assistant solution will inject artificial intelligence into Changhong’s smart TV. On the eve of the opening of AWE, TCL also announced that it is necessary to integrate mass content through artificial intelligence technology. , to optimize the user's time.
However, in the eyes of people in the industry, on the new track of AI TV, whose technical route can become the mainstream in the future, whether AI can inject vitality into the TV industry quickly remains to be observed.
AI TV blooms everywhere
At the recent AWE exhibition, AI TV seems to bloom everywhere.
Known as the storm of the world's first AI TV creators, the new TV products exhibited at this exhibition are based on human-computer interaction with artificial intelligence storms and big ears. It is different from other Internet TV brands' voice control based on remote control and can be accurate. Realize vocal far talk dialogue within 5 meters, and support fuzzy semantic recognition and deep semantic understanding.
The Southern Metropolis Daily experienced a stormy AI TV experience and found that through an external microphone, a large storm ear can determine the user's age range and gender through the user's voiceprint, and combine behavioral big data to achieve personalized recommendations. In addition, it also has children. Education, voice shopping, big screen video chat, peripherals and other kinds of artificial intelligence services. 'Through AI+ information flow, and rich artificial intelligence services, TV can be the center of smart homes and family entertainment.' Storm AI TV Cao Feiyang, the product manager of the marketing department, told the reporter.
In order to welcome the upcoming 2018 World Cup, Hisense's U 7 series TVs released at AWE are also deeply embedded in AI technology. For example, users can quickly find out the sports events they want to see through full-scene voice and full-scene map search. Can use voice to achieve translation, takeaway, ticket booking, smart home control and other life services.
Hu Jianyong, general manager of Hisense Electric Marketing Co., Ltd., told reporters that the U7 series ULED super-quality TV also has an 'automatic sports model'. 'When the user is watching a game, the screen can show a real lighting environment close to the stadium, real Reproduce the color details of the stadium'. Obviously, Hisense's AI TV, chose to work hard on the basic experience of TV picture quality.
'I want to see Sun Ye's husband's movie. ' In the Changhong exhibition area, after issuing such a directive, the page immediately showed the film starring movie star Deng Chao. This is the new generation of Q5R smart TVs launched by Changhong and Tencent. The TV embodies AI technology in AI emotional interactions, semantic algorithms, and AI UI, such as emotional interaction. Through the setting of voiceprints, it is possible to have different personalized voice assistants. 'Changhong Product Training Director Sun Jie told the Southern Reporter. AI TV will be implanted with more artificial intelligence functions in the future. According to different sizes, the official price will start at 7,999 yuan.
Southern Reporter learned that, in addition to the above brands, another home appliance giant TCL is also overclocking artificial intelligence TVs, 'In the promotion of Internet smart technology iterations, TV products are no longer just a hardware, it also includes the system, rich content , As well as application services in various home scenarios. Therefore, the essence of TV manufacturers is the provider of user time solutions. ' TCL Group Senior Vice President, TCL Multimedia CEO, Thunderbird Chairman Wang Cheng in TCL2018 Spring Said at the new product launch.
Can AI activate the TV market?
Southern Reporter learned that Storm AI TV emphasizes the strength of voice assistant; Hisense emphasizes the parallel quality of the AI service and the 'two legs' of the AI service; Changhong focuses on the efficient cooperation of image capture and voice interaction. Although the selling points are different, the current situation is different. Voice control is the main technical route of AI TV. Although there are still small flaws in the experience process that are not accurate enough to be identified, major manufacturers have accelerated cooperation with giants in the artificial intelligence field.
It is reported that Storm AI TV and HKUST have established an artificial intelligence service laboratory and expressed that they will deepen and expand the AI technology of storm AI TVs through collaboration. It will continuously improve the experience of using AI TVs for users. Tencent Jingle AI assistant backs Tencent AI. Platforms such as Lab and Tencent's massive content ecosystem have reached a strategic cooperation with Changhong this time. It is also the first time that Tencent Jingle AI assistants have landed in the home appliance field. Based on the open ecological platform created by TCL, TCL will communicate with Baidu, Tencent, and HKUST. Shang Tang, as a result of a number of companies, such as cognitive, to provide users with full interaction, fast response, strong ecological artificial intelligence experience.
"The influx of more competitors into the AI TV's circuit is a good thing for the industry. 'The Storm TV CMO Lu Shengbo told the Southern Reporter. As for the involvement of AI technology in the TV market is a 'stimulant' or a real good medicine, Lu Sheng Bo believes that this can help the average daily duration of home television use from the popularity of AI TVs to find the answer. 'From our data, in the past year, the operating rate increased from 40% to 65%, and the average boot time from 5.2 hours went up to 7 hours. This phenomenon is still very illustrative of the problem. Instead of playing emotional cards to allow users to watch television, it is not really improving the value of television services. ' He further pointed out that although the television exchange rate is slow, However, AI TV has clearly become more viscous after gaining customers. 'Customers are willing to watch TV is the key'. According to the results report of Stormwind Group, the revenue of Storm TV achieved a converse trend last year.
In Wang Cheng's view, artificial intelligence can bring two major changes to the user, that is, the revolution of interactive methods and the improvement of data utilization efficiency. 'Under TV application scenarios, TCL artificial intelligence 2.0plus will pass the understanding and search. With the improvement of service and service, it is easier for users to find what they need, for people to find information, and service is simpler.. In TCL's view, artificial intelligence TV optimizes the user's time management.
According to the “2016 China TV Consumption and 2018 Trend Forecast Report” issued by the China Electronics Chamber of Commerce, the market share of artificial intelligence TVs has increased significantly in the past year, which is an increase of 80% year-on-year.
However, despite the fact that artificial intelligence is very hot, the application in the television field is still mainly focused on voice control. At the node where a small amount of information is found, it seems to the industry insiders that the service and value brought by AI TV is still relatively single. In this regard, Lu Shengbo also believes that the current artificial intelligence technology is still in the 'initial stage'. For manufacturers, upgrading experience and content services will be the direction to continue to deepen in the future. TVs with AI capabilities, and even new retailers, etc. Field power.
The above "Report" also emphasizes that artificial intelligence is still in the initial stage of development, and there is still a gap from the real sense of artificial intelligence, but it is also certain that AI TV has 'great potential for future development'.