10 exhibition halls, 130,000 square meters of display area, 250,000 visitors at home and abroad, more than 800 exhibitors... The China Household Electrical Appliances and Consumer Electronics Fair (AWE) in 2018 can't be used by those other home appliance exhibitions mentioned above. In fact, the data only outlines a general externality.
Although AWE is no longer a home appliance show, multiple elements of cross-border dissolving in it are actually a feast of technology centered on home appliances. However, the author has been in the home appliance industry and naturally only considers the consideration from one dimension.
It can be said that AWE has set up a stage for participants and audiences to experience the brilliance of the Chinese home appliance industry. The cutting-edge products displayed at AWE, the collision of thinking during the same period of activity, the agitation of ideas, and AWE's sketching out Foresighted insights, swiftness and insight into the future picture of industrial development, these are enough to be remembered. No matter which dimension to go from, we can conclude: AWE does not look back at the exhibition.
AWE knows that home appliances world
In China's manufacturing industry, there is only a handful of international manufacturing centers, market centers, and even cutting-edge technology centers, like the home appliance industry. This is not just China's home appliance companies. Global home appliance companies are in this year's. AWE can't wait to show its latest product, technology and innovation logic. No one wants to lose their voice in an industry trend.
The global position of China’s household appliances industry determines the value and core role of AWE. Because of this, we will see that Kuka, AEG, will understand the Fisher & Paykel, GEA, although there will be the United States and Haier capital. The way the foreign giants who had let the people look up and look up before are in the bag, but this just shows the competitive power of Chinese home appliance companies.
As a matter of fact, AWE is no longer the only one exhibiting household electrical appliances, and it is not necessary to scrutinize companies or brands in the areas of supporting supply, IT communication, and IOT in AWE, just from 10 exhibition halls. The industry cluster that emerges can understand the extent to which the household appliance industry has expanded its marginalization. China’s home appliance giant is constantly changing its own corporate extension with unprecedented resolve and determination, just as the United States follows the direction of the technology-based group. As we move forward, it is as if Gree is advancing towards the goals of global industrial groups.
Starting from imitating the brands and products of foreign companies, Chinese home appliance companies learning from them are no longer at liberty. When Haier was the first independent brand to be exported by Euromonitor International, we can understand that home appliance companies in China are Still in the international market, they are committed to creating a brand.
Industry structure, brand dynamics, technology trends, innovation trends, market trajectories... everything can be found on the AWE to interpret the blueprint. If China’s home appliance companies continue to promote manufacturing from the past and the current Yu Yucheng Upgrading to creation; then AWE makes Chinese home appliance manufacturing more open and more integrated.
Xiao AWE won the future of home appliances
For many years, Haier, one of the largest AWE exhibitors, exhibited a one-stop smart solution for '4+7+N' around the world in 'Smart' in 2018. It has always been the beauty of AWE. In this year's AWE, a brand new strategic direction has been introduced: the new era of man-machinery; Gree's demand for precision manufacturing; Bossi's concept of healthy living; Skyworth's artificial intelligence theme... Each company has demonstrated its uniqueness at AWE. On the one hand, when AWE brings together each side, it is a new future for the home appliance industry.
In the current industrial environment, every product and even business is no longer separated. In the era of Connected Internet, there is no way for you to walk quietly. Therefore, we have seen a series of solutions that are totally different from the past. We will see more scenes of smart home platform, we will understand the more experience of intelligent products.
Just as artificial intelligence, Big Data, and IoT technology continue to infiltrate the appliance industry, when the appliance industry reaches a certain level of intelligence, perhaps, the boundary between home appliances and robots will be broken. In the future, household appliances will cease to exist. It is the new era of home appliances and beauty. It is the new era of the human-machine of the United States. The products are connected in series on a unified platform; Haier's service robots derive more future paths.
In the 2018 AWE, the robot has never been so close to the user's daily life. The landing of the smart scene has never been as real as it is now. The smart unmanned retailer has never been as specific as before. .
Business model, demand model, product development model, production and marketing model, user demand model... Each dimension involved in the future development of the company can be looked for from AWE2018 to a window overlooking the distance.
Think AWE and learn about home appliances
It is said that the home air conditioner has a technical ceiling in product breakthroughs, but Oaks has introduced a new washable air conditioning species; both said that foreign companies have natural premium ability and brand value, but Casa Di has launched a history of the most The home cabinet machine with an expensive price of nearly 100,000 yuan. Wu Xiaobo said at the summit forum of AWE this year that it is not poverty that limits your imagination, but the fear of future changes and uncertainty. The reason why Chinese home appliance companies can have Today's achievements, AWE was able to become the best in the industry exhibition, the internal reason is innovation.
Overview of the products exhibited by exhibitors at AWE, the original technology and original features are the focus of self-display. A variety of new exotic technologies and products are intertwined on AWE to create a colorful innovation.
Innovation will promote the upgrading of China’s home appliance industry in a higher direction. Xu Chengmao, vice president of the US Central Research Institute, said that the most perfect human-computer interaction is zero interaction. In other words, true intelligence is bound to go to intermediate products. This is the innovation direction of the United States in terms of intelligence. Aunt Tang, vice president of Oaks Home Appliances Group, told the author that the new products launched at AWE this year have spent nearly a year on the technical team. Also, Gree, Jinghong, Little Swan , TCL, Fanta too, Hisense Kelon ... ... all the new products exhibited have all precipitated the company's innovative technologies, all of which reflect the company's innovation strategy.
According to this main line, it can be predicted that in 2019 and even more long-term AWE, more and more products, technologies, systems, and solutions will be able to subvert the existing thinking. AWE is an industry-wide industry. Display platform, but everyone's life and work will be changed due to the content and direction of AWE.