After winning 10 consecutive championships in the world at the beginning of the year, Haier refrigerators began to lay the groundwork for the next step to consolidate its global refrigeration industry leader. On March 8th, the 2018 China Household Electrical Appliances and Consumer Electronics Expo (2018AWE) was held in Shanghai. Opening. Different from traditional refrigeration industry products, Haier refrigerators exhibited the “Home Cold Chain” solution consisting of Haier full-space fresh-keeping refrigerators, ice bars, freezers, wine coolers and other subversive fresh-keeping products. The plan, with a diversified product matrix, meets the needs of professional sub-storage in the multi-living scenario of users, demonstrating the strength of Haier's original technology world.
Single product or tie, who keep up with the pace of users
It is understood that the concept of complete set of home appliances has developed very well. In Japan, the most popular "Zepper" magazine refers to complete sets of home appliances as 'mashups'; in Korea, LG and Samsung have used a single brand in many hotels and families. Popularity. But gathered in subdivided areas, such as the refrigeration industry's set of household appliances just like 'new creatures'.
Looking at the current refrigerator industry, the sales model of single product refrigerators still dominates the era. First, the product lines of many companies in the industry are not complete, and the matrix of refrigeration products is not perfect. Therefore, it is still the main product to push a single refrigerator. Secondly, in terms of product features , Refrigerators, wine coolers, refrigerators and other products with different functions, companies in the research and development did not take into account the functional complementarity between the various categories, can not form a 'family cold chain' preservation solutions.
The refrigerator industry has stagnated in sales of individual items, and the consumer demand of users has been continuously upgraded. With the constant increase in the demand for preservation by users, the types of ingredients in the household are increasing, and it is difficult for a single refrigerator to satisfy family-to-house wine, tea, and high-end meat. Differentiated storage requirements for seafood and other food ingredients. For example, red wine taken from the refrigerator is not sweet enough; the tea in the refrigerator is easy to taste with leeks and other foods, affecting the taste, etc. Under such circumstances, Haier refrigerators are the first to see the needs of users. The use of refrigerators, freezers, wine coolers and other products to achieve the professional storage of different ingredients, the first step in the 'home cold chain' preservation solution.
Due to changes in demand, Haier created the world's first 'household cold chain' preservation program
Because of the need to live, because of need change, it is the best comment on the world's first 'household cold chain' preservation solution pioneered by Haier Refrigerator.
As you enter the Haier Refrigerator Pavilion, you can see that the walls of ingredients stacked in 2-meter-high storage cabinets are standing in front of people, storing fruits and vegetables, fresh produce, and hundreds of ingredients such as beef and mutton. Admissions Xiao Qiao is eager to try these All the ingredients were stored in a Haier full-space fresh-keeping refrigerator feasting series, which caused people to watch. At the same time, near the refrigerator, we also saw the refrigerators, freezers, wine cabinets and ice bar products scattered in the past. Together, the first-ever “fresh-keeping special field” was formed. Behind the Starlight’s products is Haier refrigerator in the Internet of Things era. After interacting with global users at zero distances, it is dedicated to integrating high-quality storage products into users’ multi-life scenes. With practice.
Haier's 'Home Cold Chain' fresh-keeping solutions include multiple brands to meet different core populations, social attributes and user experience needs. Among them, Haier refrigerators are positioned as a fresh supermarket for household products and Haier refrigerators as a global high-end cold chain service provider. , Aiming at the backbone of society, Leading a new standard of healthy diet; Casa di wine cabinet positioning living room wine cellar; Casa di Xin enjoy ice bar for mother and child ice bar, to provide high-end fine life for urban affluent groups. The two brands complement each other, together Consolidate the strategic blueprint for global preservation NO.1.
In addition to brand collaboration, Haier's “Home Cold Chain” fresh-keeping solution has a long product line and a wide coverage. Its core product, Haier Full-Space Fresh-keeping Refrigerator, is refrigerated through its original fine-controlled dry and wet storage technology and intelligent constant temperature technology. Wet and dry storage, frozen original, to fill the industry's hundred years of frozen fresh blank. In addition, whether it is the first time to remove the compressor and achieve 'cellar grade' solid state cooling wine cabinet, or exclusive mother and child crowd Xin enjoy ice , or to achieve professional refrigeration of high-end ingredients in the freezer, are enough to let people glimpse the depth of its original technology. Haier from the refrigerator was born, and now dispersed to the 'family cold chain' full-line cooling products, increasing the thickness of the product lineup, This is unique in today's refrigeration field, which also makes its global refrigeration leader more solid and solid.
Behind the preservation of 'home cold chain', Haier is supported by a global R&D system and brand matrix.
Haier Refrigerator has been able to exhibit the 'Home Cold Chain' solution for freshness in the world, occupying a leading position in the world's fresh storage field, and creating an open innovation system through its globalization strategy, and achieving a zero-distance connection between users and global resources.
So far, Haier has built a 10+N model of user-led innovation in the world, which uses the radiation power of the top 10 R&D centers in the world. According to different users' pain points, it has opened 24 hours to connect N research and development forces all over the world and developed the most. Best Solution. For example, the intelligent constant temperature technology of Haier Refrigerated Refrigerator is the industry's leading technology pioneered by the R&D center in Qingdao, Southeast Asia and other places. It can reduce temperature fluctuation by 45% to meet users' high-quality refrigeration. Preservation demand.
At the same time, in order to meet consumers' relentless pursuit of quality of life, Haier will also carry out quality festival activities with the theme of 'Haier's Smart Family, Better Life One-stop Purchase' in March during the home improvement season in March to provide consumers with a better life solution. Solution: Whether it is a single refrigerator or a “home cold chain” preservation solution, Haier Refrigerator is leading the industry one step at a time, and its roots lie in its insight into user needs. Haier has explored the “One in One” model for 13 years and has achieved users. The seamless connection between demand and product R&D and manufacturing has also driven the birth of today's “cold chain at home.” For the entire refrigeration industry, the strong rise of Haier’s “cold chain for the family” has not only marked the sub-divisional system. The emergence of home appliances also brings a new paradigm for global manufacturing.