As the annual prosperity of the home appliance industry, every year during the AWE exhibition, there will be heavyweight new products and the latest strategy will be released. As the leading brand in the high-end field of the kitchen and electric industry, it can be clearly felt that the owner's electrical appliances have made sufficient preparations for the AWE2018 show. In addition to the release of new products, Boss Appliances has also incorporated more emotional and cultural elements in its promotion, and paid more attention to the interaction with the participating audience.
I have not yet reached the owner's booth. The author was first attracted by the dense billboards on the outside of the pavilion. More than 800 companies exhibited at the AWE2018. It was not easy to capture the audience's eyeballs at the first time. In the exhibition hall, the owner's booth gave a unique feeling. Unlike the display products of many brands, the owner's booth has been meticulously arranged and incorporates a large amount of artistic, living elements. The scene is full of sense.
During AWE2018, Boss Electrical Appliances focused on exhibiting the new generation of the fourth-generation large suction range hood 8231S, the tri-core intelligent steamer S228, and the owner's pesticide residue purification sink. Among them, the boss's fourth generation suction hood 8231S attracted special attention. It adopts the new dual-core 6.0 wind turbine system, and the maximum air pressure is increased to 800Pa. The large air volume with stir-fry of up to 22m3/min and the lowest noise is only 7dB. According to the on-site staff, this product is also equipped with a smart cooking system. To achieve the smoke stove intelligent linkage function, more in line with the concept of modern family intelligent life.
In addition, the three-core steamer S228 is also the boss's key display product. It is understood that the three-core steamer S228 is equipped with a brand new fast steaming simmering mode, which can match the ceramic cooker to achieve the function of water-proof stew. The all-inclusive heating belt prevents condensation from forming on the top of the cooking process, prevents bottom water accumulation, and has a one-touch drying function. The on-site staff introduced that 'This steamer is equipped with a ROKI intelligent cooking system. Built-in 48 recipes, and recipes in the ingredients and the control of the heat, but also strive to achieve the best balance, do not destroy the nutrition of the food itself.
In fact, in many home appliance categories, the kitchen and electric industry is the most potential segmentation industry. With the promotion of consumption upgrades, the emerging categories such as dishwashers are becoming more and more popular with consumers, especially in 2017. Dishwasher market ushered in explosive growth, AWE2018 boss appliances also invested a lot of resources in the dishwasher, the boss pays more attention to the domestic consumer's eating habits, strong suction dishwasher focus on removing the heavy oil heavy pollution function.
At the same time, Boss Electric also introduced the kitchen industry's first collection of professional-grade agricultural residue purification sinks, dishwashers, water purifiers in one of the professional kitchen cleaning system. Among them, the pesticide residue cleaning sink is also the owner of the electrical key display The product, which features intelligent net drift, high frequency shock wash and wave washer function, can effectively remove 99.4% of insecticide dimethoate from ingredients, 99.9% of amoxicillin antibiotic, and 99.75% of Clenbuter with an electrolytic module. Luo lean meat, can effectively solve the problem of pesticide residues in food.
In terms of intelligence, the owner’s electrical appliances create a smart kitchen ecosystem that enables kitchen electricity and food ingredients purchase, cooking instructions and other links to be opened up, hand over troubles such as hood control, and heat control to the owner’s smart kitchen, making cooking fun. Left to the user, which contains navigation recipes, kitchen appliances, smart delivery, intelligent ventilation, remote off the fire, a service and other modules.
In addition, in order to further seize the consumer's mental resources, the exhibitors will have a more comprehensive understanding of the boss's electrical products and the concept of a healthy kitchen. During the exhibition, the owner's electrical appliances will also be displayed in various ways such as sight, hearing, touch, and smell. At the scene, the boss hired a chef to produce gourmet food on the spot. The fragrant smell not only greatly increased the enthusiasm of the audience, but also enabled the audience to better understand and experience the boss product.
With the continuous enhancement of AWE's international influence, many corporate celebrity spokespersons also visited the AWE exhibition site and shook the banner of their endorsement brand. At the new product launch on March 7, Shu Qi, the Chief Experience Officer of the Chief Electrical Appliance, famous food critic Dong Keping. , Get APP columnist Xiong Taixing and other guests as the owner's electrical platform, and also share some of his own thinking about food culture and cooking life. The owner of the appliance CTO Wang Qiang thinks: Give users emotional products, so that users can not only do good food , Can also share food, cooking can achieve their own sense of value and sense of accomplishment.
AWE is both a super platform for insight into industry trends and consumer trends. It is also a super stage for companies to release signals and communicate ideas to the outside world. The boss conveys to the audience high-end, health, comfort and intelligence through a staged exhibition booth with strong sense of substitution. The brand image of the company further seizes the consumer's mental resources. From the perspective of the audience's enthusiasm and exhibiting results during AWE2018, there is no doubt that through the excellent performance during AWE2018, the boss’s electrical appliances are on their high-end brand image. Take a step.