In the 1990s, dishwashers did not become mainstream after entering the Chinese market. In the domestic market, the dishwasher industry is still dominated by European and American brands, but Western-style dishwashers are high in size and do not meet the The Chinese large living room and the kitchen's residential features are not embedded in the Chinese cabinets. To solve this problem, Haier has developed an Asian-style embedded dishwasher designed for Asian heights that fits perfectly into the Chinese kitchen. Tailored specifically for Chinese consumers.
At the 2018 China Household Electrical Appliances and Consumer Electronics Expo (2018AWE), Haier exhibited its Asian-style embedded dishwasher that attracted many visitors. In addition to its size, Haier's Asian dishwashers can also clean Chinese oils. , Perfectly accommodating a large number of tableware, deeply recognized by the user. Thanks to the unique product advantages, this dishwasher is known as the world's third dishwasher, leading the industry development trend, becoming the object of industry companies competing imitation.
Interpreting the professionalism of dishwashers, Haier drives the market with details
In fact, for many home appliances, the difference in the core technology level is not significant. The biggest difference lies in the details of the upgrade. On 2018AWE, Haier once again introduced a new category of Asian dishwashers is the best proof .
It is understood that European dishwashers are generally 820mm high and American dishwashers have reached 830-850mm. This standard is determined by the average height of Europeans and Americans and does not represent the standard of dishwashers. The average height of Asian female users In the 160cm or so, the cabinet height is lower than the European cabinets, so European and American dishwashers are difficult to be embedded in Chinese cabinets. In addition, Chinese users prefer frying and frying in the diet, more oily and spicy, and European and American dishwashers clean Chinese style Heavy oil dishes are not professional.
Then, Haier Asian Dishwasher integrated the characteristics of Chinese users, with a height of 760mm perfectly fit the height of 800mm Chinese cabinets, and 450mm width design, occupying only 0.342 square meters of cabinet area, the volume becomes smaller but the capacity Invariable, efficient use of space is simply the gospel of the consumers living in narrower northern and southern areas. At the exhibition site, the China Standards Association released the Asian-style dishwasher standard led by Haier to break the current embedded dishwasher market. Only the status quo of European and American standards fills the gap in the industry.
Secondly, Chinese food habits are very different from those of European and American users. Not only are they more oily, but they also have hot pot requirements. The cleanliness of washing depends on the quality of the dishwasher. It is also equipped with a 7X clean system that can be covered with 360° full water flow, with continuous high temperature of 70°C, Chinese oil cleansing cleaner, hemp sauce, and rice easily removed. This targeted design perfectly solves Chinese consumers' daily cooking The pain point of heavy oil makes the wash cleaner.
Thirdly, Haier also considered the habits of Chinese users for storage. For example, considering the type of tableware in Chinese deep bowl cauldrons, the Chinese shelf height is designed to be 29cm to perfectly accommodate all kinds of cutlery, especially steamers and woks. For another example, Haier also offers a variety of installations, starting with the style and details of the user's decoration, to give the most intimate service.
Large-scale, professional and strong, Asian-style embedded dishwasher better understand Chinese users
Because dishwashers are not like air conditioners, refrigerators, washing machines and other products, they are essential for Chinese families. Therefore, consumer attitudes and living habits have not yet been cultivated, so the current market is still dominated by traditional European and American dishwashers, but Dishwasher is not professional in the application of Chinese kitchen.
In my opinion, scale and professionalism have never been a pair of twin words. First, scale means old production capacity, and largeness does not mean fineness. Instead, it occupies scale advantages in markets where competition is not sufficient, and it is easier to lose the strategy. Directions. Second, the scale is also prone to be conservative. It is a halt to innovation and the consumer information feedback is not processed in time.
This principle feeds back to the dishwasher market. In fact, each country has its own unique needs for dishwashers. For example, Europe and the United States are accustomed to pull-down dishwashers. Australians prefer drawers. On the other hand, European and American countries generally have more houses. Large, the size of the dishwasher is relatively fixed, which is somewhat difficult for Chinese families with uneven living conditions. The dishwashers in Europe and the United States, which occupy the advantages of scale, are often based on mature European and American standards, and have specific needs for Chinese consumers. Turn a blind eye. This is the specific performance of the scale does not mean that the professional.
As early as 2015, Haier took the world's first drawer dishwasher and received the unanimous approval of the user on the market and was followed by other brands. Haier subsequently launched a desktop dishwasher designed specifically for Chinese kitchens. — Haier Xiao Haibei dishwasher, its biggest feature is that it can put in more than 80% of Chinese kitchens, no need to redecorate, but also for the Chinese user's body characteristics, decoration style and usage habits, Haier has always been professional .
Therefore, in recent years, the recovery of the Chinese dishwasher market, on the one hand, has brought about the associated effects of consumer upgrades, and on the other hand, Haier Xiaohaibei dishwashers, drawer dishwashers and other products have contributed to the credit. The data shows that Haier Xiao Haibei washing machine has been ranked first in online shopping desktop dishwasher sales.
The details are the product's competitiveness forever. Scale is not equal to professional, nor is it equal to long-lasting competitiveness. In fact, after Haier introduced this model, it also attracted the imitation of many competitive brands. This also proves Haier's right washing. Precision of the market positioning of the dishwasher. Under the guidance of the “one person in one” model, Haier will lead the Chinese dishwasher market with higher quality and professional products, entering a new round of rapid growth.