On March 11, 2018, the 2018 China Home Appliances and Consumer Electronics Expo (AWE2018) with the theme of “Global Platform for Smart Living” successfully closed at the Shanghai New International Expo Center. This world-renowned technology feast showcased homes in all directions. The innovations in the field of electrical appliances and consumer electronics, as well as the application experience of smart home, smart travel, smart logistics, industrial internet, etc., will create a blueprint for future smart life scenarios and a better life for consumers around the world.
After years of development, regardless of the scale of the show, the level of exhibition, social influence, or international influence has rapidly increased, AWE has completely entrenched the status of one of the world’s major home appliances and consumer electronics exhibitions, and has established a brand image and established industry standards. The other aspects show a tendency to come to the fore.
Refresh records AWE scale and influence to a new level
As a home appliance, consumer electronics and smart industry ecosystem, linking up with the world's top exhibitions in the upstream and downstream of the industrial chain, AWE is bringing the highest level of display to the world with record-breaking scale, cutting edge, and richest innovation.
In 2018, the AWE scale expanded to 10 pavilions, including the Shanghai New International Expo Center E1—E7 Hall and W1—W3 Hall. The display area is close to 130,000 square meters. It is worth mentioning that it occupied the Haier Experience of the E7 Hall. The exhibition area covers an area of 10,000 square meters. It fully displays the entire product range of Haier’s global six brand matrix and smart home customization. This large scale of display and unique display method makes the Haier Experience Museum AWE2018. Popular popping iconic exhibition hall.
In addition to the scale of exhibition, AWE2018 has achieved a new record in the number of exhibitors. A total of more than 800 exhibitors gathered here, including the vast majority of world-renowned home appliances, consumer electronics, IT Internet companies and core component suppliers.
The number of visitors to the exhibition reached new heights
While consolidating the influence of domestic and foreign industries, AWE2018's leading role and attention in consumption has also been improved. AWE organizers, the data provided by the China Household Electrical Appliances Association, show that AWE2018 attracts 286,000 visitors at home and abroad. The top ten exhibition halls are bursting with popularity, and hot spots continue to emerge one after another. Exhibitors generally believe that even at the closing time of the day, the audience flow continues unabated, and the popularity of the exhibition hall has reached a new high over the years. When the museum was closed on the afternoon of March 11, 3. There are also people in Shanghai who continue to bring their families to the exhibition.
AWE2018 not only exhibited the scale of the exhibition area, the number of exhibitors, and refreshed the number of visitors, but also attracted unprecedented media attention at home and abroad. In China, including CCTV, Dragon TV, Hunan Satellite TV, Zhejiang Satellite TV and more than 100 national and local TV stations, newspapers, Magazine, news site, large-scale media coverage AWE.
In fact, on March 5th, when the whole country’s perspective was focused on the two sessions, the CCTV “North Korea” section broadcast a AWE2018 publicity film lasting nearly two minutes. After that, CCTV’s “North Korea”, “The Economy” Information Broadcasting, Global Financial Link, and 24 Hours broadcast AWE videos continuously for three consecutive days. During the entire exhibition, CCTV sent out nearly 30 people including 8 column producers. The reporting team made a full report on AWE2018.
Chinese and foreign media competing to report
In addition, 35 international well-known media including the BBC, CNN, the Associated Press, The New York Times, the French “Le Figaro” and the “Straits of Singapore Times” also conducted in-depth coverage of AWE2018. More than a dozen countries are stationed in the country. Ambassador of the Chinese Consulate, Business Counsellor visited AWE to visit the experience; German Modern Kitchen Industry Association (AMK) organized a European delegation to AWE to inspect the future kitchen development trend; Dyson, Braun and other well-known European household appliances and consumer electronics companies also sent their own executives. The team came to capture the trend of technological innovation.
'A visit to AWE in Shanghai in March will enable us to have a look at the frontier dynamics and trends in the household appliances, smart home and consumer electronics industries. ' A senior technology media source believes that it is no exaggeration to say that today's AWE is fully compatible with the United States. The CES show is comparable to the IFA exhibition in Germany. After that, you want to know the industry information for the first time. AWE must not miss it.
In addition, He Xiangjian, the founder of Midea Group, Dai Zhengwu, President of Sharp Group, Yu Chengdong, CEO of Huawei Consumer Business, and Lu Qi, President and Chief Operating Officer of Baidu Group, came to the scene to give an on-the-spot inspection, which also led to the onlookers and sensation of AWE2018. effect.
Experience detonation AWE outlines blueprints for smart life
The AWE2018 with the theme of “Smart Life, Global Platform” shows a new scene of smart life that will delight the industry and make users excited through future perspectives. During the exhibition period, new products released by exhibitors emerge in an endless stream, and more and more companies choose AWE. As a new product, new strategy, new marketing, new ecological starting platform.
AWE2018, a large number of exhibitors represented by Haier and Midea, displayed the latest achievements centered on the wisdom of family strategy. Haier focused on four major physical spaces and seven large-house solutions, as well as N free customized smart living scenarios. In addition to the smart home full-scene experience, Midea focused on smart logistics, smart retailing, and comprehensive robot application scenarios. The biggest change compared to previous years is that the smart family scene has truly entered the interoperability, active service, and wisdom package. The new era of service landing experience.
Exhibitor brands shine
'The four-day rush was very tired, but I saw a lot of surprises. ' A senior media source stated that on the stage of AWE, everyone can see that technology has given home appliances a soul. Especially in the field of kitchen appliances, technology has allowed kitchen appliances to enter. In the 'autopilot phase', kitchen and electric companies have also gradually had 'warmness'.
However, there are also some people in the industry who believe that not all of the display scenarios are satisfactory. 'In terms of artificial intelligence, especially service robots, there is no noticeable progress and highlights. ' A media person thinks that for intelligent life people hold Great expectations, but there are still some gaps in the current product. There is a lot of room for improvement.
In addition to the special achievements of the company's exhibition area, the AWE organizer and the China Household Appliances Association led the progress in the smart home appliance interconnection project. During the AWE2018, members of the China Household Electrical Appliances Association and the smart home appliance cloud cloud interconnection project team released the latest Work Achievements - Smart Appliance Cloud Connected Logo and SDK (Software Development Kit) It is reported that in the morning of the last day of the exhibition, the JEMA delegation quickly rushed to the AWE site to communicate and understand all related Results.
Smart Appliance cloud cloud Internet logo and SDK release
"This is the real interconnection." One consumer who has experienced the smart home appliance interconnection exhibition area for two consecutive years stated that last year it also controlled home appliances of different brands mainly through mobile phone APP. This year it can pass through the refrigerator screen, TV screen, and mobile phone. Screens and voices are used to control the experience, and the smart home appliances and brands that are connected to each other on the spot are all richer, and will not be plagued by the brand's gap.
Big Coffee Meets AWE
After years of development, AWE is not only an exhibition that showcases innovative products and leading technologies, but also the industry chain of the home appliance and consumer electronics industry. It is a platform for cross-industry elites to share their views, brainstorm ideas, seek cooperation, and conduct business negotiations. In addition, AWE Exhibition has gradually become a big class of corporate brand marketing in the process of enterprise competition.
Concurrent activities
As the top forum held by AWE during the same period, at the 8th China Household Appliances Development Summit Forum sponsored by the China Household Electrical Appliance Association and co-hosted by CCTV, Vice Chairman of the Board of Directors of Haier Group, Group Executive President Liang Haishan and Vice President of Foxconn Technology Group Chen Zhenuo and Yan Xiaobing, senior vice president of JD.com and president of the e-civil entertainment group, talked about breaking the line and looking forward to the future from the perspective of smart family, quality of life, 8K ecological applications, and unrestricted retail. Well-known financial scholar and writer Wu Xiaobo and CCTV Promoters of the National Brand Plan, Ren Xuean, Director of the Advertising Management Center, and Liu Ge, the financial commentator of CCTV, and experts in the financial field have comprehensively analyzed household appliances from the perspectives of market demand, home appliance industry development history, market and economic cycle, and brand development. The cross-border development direction and future of manufacturing.
The AWE Apland Award, organized by the AWE Organizing Committee, is the most influential product selection and appraisal activity in China's home appliances and consumer electronics industry. It has been dubbed the 'home appliance and consumer electronics industry development trend'. In March 10th. At the AWE Apland Awards ceremony held on the day, a total of 8 products won the Epland Gold Award.
Epland Awards Ceremony
Wang Lei, deputy director of the China Household Electrical Appliances Association, said that the products that participated in the Epplan Awards were beautifully displayed, the degree of exquisite materials, humanized design, technical content, intelligence level and user experience have been further improved. Award review, we can see the industrial transformation and upgrading, the positive effect of structural reforms on the supply side.
In addition, AWE is not only the experience of future technology, insight into the industry trends, a platform for business opportunities, but also a star-studded national carnival and marketing class. During AWE2018, Lin Zhiling, Gao Yuanyuan, Hu Ge, Lin Xinchang, Shu Qi, Yang Mi and other well-known performing arts The star appeared in AWE, adding an entertaining element to this technological feast; the emotional route copy of the kitchen electric company, the experience marketing of the smart family exhibition area, the product word-of-mouth marketing of the technology company, and the vivid marketing on AWE stage. Cases: Food, kitchen experience activities and model catwalk performances, calligraphy performances, hair styling salons, armor nail experience and other live interactive activities emerged in an endless stream. Each AWE participant took a thriving ride and enjoyed it. AWE once again became a city. Festival, a consumer's carnival'.
“AWE has already broken through the traditional exhibition pattern. ' A senior industry official stated that more and more AWE2018 black technologies have become more and more famous companies have become more and more sophisticated. The booths are getting more and more artistic, the scenes are more and more rich, and the experience is getting more and more exciting. Cool... Eat, Live, Travel, Tour, Perform, Show, Sell, Omni-directional, Convergence, Upgrading, Reality is the blessing of the nation, People's blessing, The blessing of the industry.
'We firmly believe that AWE will promote cross-border integration of traditional household appliances and emerging industries, promote all-round and multi-level interaction between industry chain and consumers, and guide new smart lifestyles. AWE will also enhance the image of Chinese home appliance brands and promote The innovation and upgrading of China's home appliance industry will achieve high quality development!” said Jiang Feng, chairman of AWE and chairman of the China Household Electrical Appliances Association. “We hope to work together with global partners to excavate and meet consumer upgrade needs through innovation to welcome a better and brighter future.” future!'