At the 2018 China Home Appliances & Consumer Electronics Expo, the main product of the boiler industry's veteran' King Dong Nabian exhibited was its new condensing water heater and wall-hung boiler. The AWE2018 Kyung Dong Nabian booth has a lot of highlights, but its The new product of the new air system exhibited caught the attention of reporters at the first time. It should be noted that before this, Kyung Dong Nabian did not appear in the Chinese market as a “fresh shadow” of the fresh air system.
AWE2018 Kyung Dong Nabian Booth
New Air System Displayed at AWE2018
The sharp capture of the reporter was immediately confirmed. On the afternoon of March 8, Kim Yong Fan, chairman of Kyung Dong Nabian (China), told reporters during an interview with the China National Grid reporter that the new wind system was about to be released on the market. Kim Yong-Fan said , The upcoming new air system is fully imported. At present, the necessary preparations for certification reports and test reports have been completed. It is expected to be listed in the Chinese market in late March and early April, and will be sold through the channels of the agents.
Kim Yong Fan, Chairman of Kyung Dong Nabian (China)
At that time, Kyung Dong Nabian will cover seven major businesses in the Chinese market: wall-hung boilers, gas water heaters, plumbing mattresses, commercial boilers and floor-standing boilers, parallel systems, renewable new energy, and fresh air systems.
Gas water heater business develops well Last year's performance increased by 30% year-on-year
During the AWE last year, Kyung Dong Nabian released two imported gas water heaters in Shanghai and announced its formal entry into the Chinese gas water heater market. This year AWE, Jin Rongfan told reporters in an interview that although the company launched a gas water heater business for only one year Time, but he is very satisfied with the development of the company's gas water heater business.
AWE2017 Qidong Nabian Gas Water Heater Released in China
Last year, I said at our new product launch conference during AWE that Qingdong Nabian will develop consumer favorite and best-performing gas water heater products in the Chinese market. Compared to the pursuit of high sales, we pay more attention to products. The quality and customer acceptance of our products. After one year's efforts, our gas water heater products have not encountered one customer complaint in any retail channel, and there is no post-sales demand for any product, which proves our products. It is recognized by customers, which also gives us greater confidence. Next, Kyung Dong Nabian will continue to make efforts to bring more high-quality products to the market. 'Jin Yongfan said.
According to report, in the past year, Qingdong Nabian not only won a victory in the newly-deployed gas water heater business, but its sales in 2017 also increased three times year-on-year. Jin Rongfan told reporters that Qingdongna The increase in the performance of Bian was mainly due to the implementation of the “coal-to-gas” policy in the north. In addition, the increase in sales in East China also provided support. Last year, the company launched a gas water heater product in East China, covering its KA and electric city channels in the region have improved customers’ awareness of our products, which has finally led to a significant increase in retail sales of fuel-fired products.
Kyung Dong Nabian gas water heater sales channels are mainly five-star electrical appliances this traditional KA channels, and from the end of 2017, Jin Yongfan said, Kyung Dong Nabian will develop a large number of agents channel. 'Now many Northeast Suning Appliance stores and Red Star Meikailong and other building materials market also appeared in our products, the future of the Qingdong Nabian gas water heater market coverage will be broader.
Unified National Agent Name Test Run Store
When the reporter visited the Nabion website of Kyung Dong, he discovered that there were many agents and network companies around Kyungnam in the security country. There were no heavy names for this phenomenon. For this phenomenon, the reporter had a question whether it would cause the company's after-sales service to be inconsistent. Injury to consumers' emotions.
In response to this question raised by reporters, Kim Yong-fan has praised him. He responded to reporters that this is the point that Kyung Dong Nabian should start with. In fact, the inconsistent names of agents throughout the company have caused customers to Misunderstandings, Next, Kyung Dong Nabian will begin to make uniform name changes to agents across the country to facilitate unified management.
This reporter learned that, in order to increase brand power, it is necessary for many companies to take the agent channel, because dealer channels are widely spread in China. However, Jin Rongfan disclosed to the China State Grid Reporter that Kyung Dong Nabian is currently Is making a bold attempt - test water outlets. 'The main purpose of the test water outlets is not to increase sales, the more significance of the direct-operated stores is to act as a video store, to experience the role of the shop.'
It is learnt that the first step of the Qingdong Nabian test water sales store is to build a larger area in Chengdu in April and May, with an offline experience shop in the exhibition hall, and then gradually extend it to Shanghai, Nanjing, Hefei, etc. First-tier cities.
Announced the Sixth Strategic Plan for 2018 Planned to use China as the largest production base
Encouraged by the company's strong performance in 2017, Kyung Dong Nabian set a strategic target for sales to increase by 1X in 2017 compared to the same period of last year. In addition, Kyungnam Nabian’s strategic goals for 2018 include: The channels are to promote the fresh air system, increase the distribution of online flagship stores, localize R&D and production of condensate products in the Chinese market, and introduce more water heater product lines.
In addition, in the context of globalization, Kyung Dong Nabian will extend its reach deeper into South America, Southeast Asia, and Europe. It will increase its roots in KyungDong Nabi’s safety and branding, and is committed to developing suitable Localized localized products. In the Chinese market, Kyung Dong Nabian not only wants to achieve local production of all products, but also operates China as the largest production base. Jin Rongfan revealed that in the future, products produced in China may be shipped to Southeast Asia and other countries to save costs more effectively.
Kyung Dong Nabian's new plant in Shunyi, Beijing to start production in June
Since entering the Chinese market, Kyung Dong Nabian has been famous in the market for gas boilers, but in the interview, Kim Yong Fan emphasized several times that 'King Dong Nabian is not only a manufacturer of boilers and water heaters. We are also committed to creating a healthy and comfortable new life for the public. In the Chinese market 'flowering' is our next goal'.