Yunmi, a company that focuses on home appliances connected with the whole house, with its cool and creative product solutions, under the platform of star Yang Mi, handsomely completed the China Home Appliances and Consumer Electronics Fair (AWE2018) which has just concluded. On the first show.
Yun Mi Founder, CEO Chen Xiaoping, a veteran with 20 years of product experience
Reachable intelligent scene
Yun Mi released 11 categories of more than 20 new products, kitchen, bathroom, balcony, living room, bedroom and other scenes of the Internet home. 'Smart home is a naked eye can see the wind', Chen Xiaoping, Yun Mi technology The founder and CEO, he used Wu Xiaobo's words to confirm the already smart home market.
To cook in the kitchen, you can open the 21-inch Yun Mi 21-inch large-screen smart refrigerator 21Face to listen to music, watch TV, set the water temperature of the water purifier on the screen of the refrigerator, and then you can drink it with a cup; after interacting with the camera in the bedroom, The 21-inch large screen of the refrigerator can be seen clearly in the bedroom. This refrigerator can also be connected to water heaters, washing machines, dishwashers, air conditioners, gas stoves, etc. The refrigerator can issue instructions, more like a Family control center, information center, entertainment center.
Yun Mi 21-inch large screen refrigerator, integrated control center, information center, entertainment center
Yunmi AI hood EyeBot is also a magical guy. The wind moves with the smoke, the wind is big, the wind is small and the wind is small. All this is done through the AI image recognition technology. There is also a ready-to-drink Yang Mi customized internet. Water purifier Mee, cloud rice Internet steaming machine that will help you to cook, cloud rice Internet dishwasher to solve dishwashing problems, cloud rice washing machine for sound is the remote control, etc. These traditional household appliances are plugged in voice Recognition, image recognition and other AI technologies become smarter and understand you better.
Yunmi's full-house smart water purification system provides a clean living environment related to water. This system is equipped with a variety of water quality sensors, real-time collection of big data in the cloud, continuous optimization of iterative algorithms, and interconnection through water quality data. Water appliances, washing machines, water heaters, dishwashers and other water appliances can determine each other and intelligently adjust the water to the user's best condition. For example, the washing machine will automatically monitor the water quality. When the water quality is hard, the hard water washing mode is activated, and the soft water state is automatically activated. 'Pampering laundry patterns' ensures the best washing time and the cleanliness and softness of the clothes.
Yunmi AI hood EyeBot, wind with smoke
Invisible Wings: Product Gene + Internet Gene
These scenes are familiar to many people. Because companies such as Yunmi often use comparisons outside the home appliance industry, smart home products that are marked by the Smart Appliances Group, and occasionally receive media and peers' queries: Do you have the strength and Large group ratio?
Yes, Yunmi is one of the pioneering companies in the market. In 2014, Yunmi Technology was founded. The 'gold owners' behind them include Xiaomi, Sequoia Capital and various fund companies. In 3 years, the company was established. The establishment of a research and development team, the construction of 1,000 national offline experience stores, the introduction of smart home appliances and suites of programs in line with the trend of the mainstream scene, and then to achieve more than 1 billion sales last year, Yunmi has been at the forefront of the same type of startups.
Chen Xiaoping's more precise positioning of Yunmi is an Internet company that makes products. The genes of some products are more than those of pure Internet companies. They use internet thinking better than those who are purely household appliances.
Yunmi washing machine, the sound is the remote control
Because Chen Xiaoping was an entrepreneur who came out of a well-known home appliance manufacturing company. He spent 20 years in the industry. He went from the team leader to the workshop manager, the management minister, and then to the technical vice president. I still have products for home appliances. Many of his own understandings', Chen Xiaoping does not think he is a layman. His R&D team, he thinks it is also very strong. 'All of them are very senior product people. There are household appliances companies, digital companies, internet companies, There are also several external experts, more than a dozen doctors'.
'We are a cross-industry team, the entire staff level is high', and Chen Xiaoping evaluates his own R&D team.
As a company in the Xiaomi ecological chain, Yun Mi's Internet gene is very obvious. His business model also has a clear millet imprint. Chen Xiaoping told reporters that the 1000 stores under the line are all product experience stores, users scan code, Online payment, factory one-time shipment.
Yunmi Whole House Water Purification System
Everything is connected, everyone works together
However, Chen Xiaoping did not particularly agree with comparing with others, and he did not care much about the future competition pattern among enterprises in this market. 'If you only pay attention to the opponent (I), you will deviate,' he told reporters in a particularly true tone. "I didn't pay attention to my opponent to develop products. It was not the direction but the user's needs. What the user had in the end, we did the whole house appliance interconnection, and the ultimate solution was the user's problem."
Then, he talked about a case with Unilever. "We went with Unilever to develop a washing machine with a key to buying liquid laundry. When the liquid is used up, the system can automatically push (laundry) under you. Buy it alone, this scene is very fun', 'Unilever put this in a month and a half, the response speed is very fast, because they are big companies, are also studying these directions'.
Of course, the story is unfinished and there is a deeper level between Chen Xiaoping and Unilever. 'We talked with the head of Unilever China. Now our washing machine can buy their laundry liquid with a click. According to different water quality, the research promotes the purchase of different laundry liquids. For example, the water quality in Beijing is relatively hard and the water quality in Shanghai is soft. Therefore, the composition of laundry liquid for different water quality is also different. The water quality is different, and the laundry mode can also be different. Through water quality, cross-category products can be opened. Collaboration between '.
This case of Chen Xiaoping includes two aspects. One is to study user needs and scene requirements. One is that the smart home scene must be socially divided and coordinated.
Smart home is at your fingertips
In Chen Xiaoping’s view, breaking the link between home appliances and homes is called IOT. It is the Internet of Everything. It has several directions: people’s interconnection, car interconnection, urban interconnection, and home connectivity. People’s interconnections, The interconnection of cars, many companies are doing, the interconnection of cities, such as Ali is doing. All fields are doing this kind of intelligent upgrade, slowly develop into the interconnection of all things, will certainly be like this. 'A lot has been achieved, those If it is not yet realized, then we will work hard together.'