On March 8th, China Home Appliances and Consumer Electronics Expo opened in Shanghai. Casa Di Kitchen and JD.com announced an open art kitchen, relying on FPA range hoods, disinfection cabinets, FPA dishwashers, steam ovens and other embedded packages. Kitchen electrical products, to create the perfect solution for integration of home appliances, define the new ecology of open art kitchen.
Online and offline alliances to create a new model of customer service
The open art kitchen jointly launched by Casa Imperial and JD.com is based on the deep integration and sharing of resources of both parties, bringing more interactions between users and platforms, users and products, and breaking the online line through the unbounded retail model. On the one hand, relying on Wal-Mart, Yonghui Supermarket, Jingdong Convenience Store, Jingdong Home and other scenarios to achieve information integration of online and offline channels and physical space, its purpose is to create a mass customization of retail logic around user needs. For example, Casa Di provides global resource support in unrestricted retail, including air resources such as CCTV, WeChat, Weibo, and other circle resources, off-line marketing and other ground resources, and users see relevant information on these media. Afterwards, you can browse through the e-commerce platform and shop for comparison products to synchronize the offline shop experience. On the other hand, Casa Di provides scene fusion of the full link, its interaction mechanism, experience and habits, and content Channels, user electric shocks, and scene creation symbiosis realize a social-wide, full-user interaction and integration, interpreting the opening of Casa Di Art Kitchen Sex '.
The strong combination of Casa Di Open Arts Kitchen and JD.com will create more experiential, practical and interactive consumption value for consumers. Through the purchase of fresh ingredients on the e-commerce platform, the online kitchen kit browsing will save more. Shopping time is more purposeful when you go to the offline store experience, through the convenience of purchasing experience, maximizing the interaction of product experience and other user needs. Online and offline combined marketing model for users to create a one-stop service and a Stationary experience, truly realized the combination of the "future kitchen + new retail" user service model.
From a single appliance to a complete high-end, iterative upgrade of kitchen life solutions
On the AWE site, the open kitchen appliance was first released to meet with users. The neat, beautiful look and feel experience it presented attracted users' attention. Casa Di's open kitchen is to lock in the needs of elite user groups, relying on superb artistry, original technology and art. Pursuit of the built-in embedded kitchen electricity, based on the five core elements of clean and quiet, healthy and safe, clean and beautiful, pleasant and relaxed, and smart technology, to meet the urgent needs of elite users for high-end kitchens and exquisite life. In the kitchen, each kitchen and electric appliance product is no longer a solitary individual, but a complete organic component of a complete set of kitchen appliances: the FPA hood is equipped with a new silent air duct, and the deep cavity sippy structure creates a clean and quiet kitchen life; an innovative dual factor The sterilizing cabinet of Synergy sterilizing technology achieves 360° sterilizing, focusing on health and safety; the dishwasher with built-in FPA ultra-thin frequency conversion motor is more gentle and easy to wash in the kitchen life with super soft gentle; the steam oven can realize even temperature and humidity control for the first time. One-click baking, upgrades to high-end baking solutions. As part of the open kitchen, Casa Di Chefs performs their own duties, As a whole, from cold to high-end kitchen appliances kitchen life solutions, with original Casa Imperial kitchen electric technology to create a new category, redefine high-end home kitchen life.
Using the family kitchen as a platform to release the 'one-man' model
From the industry data, the “Kitchen Economy” curtain has slowly been opened in the past two years. According to surveys, 90% of high-end users said that 'at home eating brings happiness,’ and 92.8% of users think 'Eating at home can enhance emotional communication with family'. , The kitchen is replacing the living room as a social center for the family. The home appliance industry competes in a decisive battle from the 'big living room' to the 'big kitchen'. The user's demand for a good kitchen life is increasing, but the traditional kitchen power cannot match the high-end demand. The relationship with the demand side is not equal.
If the relationship between supply and demand is misplaced, it is the external pressure that forces the kitchen and electric industry to explore open-ended and high-end transformations. Then the “one-man-one-in-one” model is that Casa Di-kitchen meets the advanced needs of users and opens up the internal drive of the new ecology of the entrepreneurial world. Force. From the 'one-man-one-in-one' model, Casa di Precise captures user needs and translates it into research and development guidance. The joint open-education kitchen released by Jingdong is the open-mindedness given by Casa Di in a new supply and demand environment. Demand, high-end experience organic integration of the full score, thus, the family kitchen is iteratively upgraded from a traditional closed environment to an open new ecology.
While the industry is still exploring the establishment of open-style home kitchens in China, Casa Di has taken the lead in entering the open ecological model. The fundamental reason why this ecological model leads the industry lies in the ecosystem behind Casa Imperial. The R&D center, Casa Imperial has mastered the resource integration capabilities of global design, R&D, manufacturing, and procurement, and quickly satisfies users' demand for high-end kitchen electricity through a rapid synergy mechanism of resources and demand. The residential open kitchen was jointly released with the China Association for Standardization. "Standard" is the best proof of the high-end innovation and leadership of Casa Di Kitchen.