One-third of the beef's volume will become water, and the ice cream will always be melted before it is frozen. - These cold knowledge about the refrigerator, many consumers do not understand, but no way to solve.
On March 9th, 2018, during the annual appliance festival AWE2018, Jingdong, the largest home appliance retailer in China, and Whirlpool, with a history of 107 years, took the theme of 'beauty and taste, and they were all', held at the AWE New International Expo Center in Shanghai. New Product Launch Conference, Sun Zhitao, General Manager of the Ice Wash Business Unit of the Appliance Business Unit of Jingdong Mall, and Ai Xiaoming, President of Whirlpool (China) Co., Ltd. signed a contract to launch a Whirlpool Frosting-aged refrigerator designed specifically to solve the 'cold knowledge' mentioned above. .
Sun Zhitao (left one), General Manager of Ice Wash Business Department of Jingdong Mall Electric Household Appliances Division, attended the site of the Whirlpool Frosted Age Series Refrigerator Conference
Frozen age, as the name implies, means to freeze the age, that is, you can put your face in the most beautiful moment. The biggest feature of the freeze-thaw refrigerator that will be on-line in Jingdong's first line is to keep the food fresh and fresh. No longer melting, the beef moisture is no longer lost. Even in the AWE exhibition site experiment, a live fish was placed in the freezer, waiting for 30 minutes and successfully frozen, but after thaw it was still a lively fish!
This is due to the transformation of hundreds of millions of users of big data from Jingdong into executable consumer insights. This not only conveys the consumer's behavioral preferences to the enterprise, but also participates in the design and development process of the company. This is combined with Whirlpool's 100-year accumulation. The ability to create a Whirlpool '6th Sense Intelligence Control System' that accurately senses subtle temperature changes, automatically senses changes in the internal temperature of the refrigerator, and automatically adjusts to achieve the best indoor environment for food preservation. At the same time, the frequency conversion compressor and the PI control algorithm precisely combine to lock in water and nutrients, realize frozen preservation, and the unique foaming technology makes the 'volume ratio' larger, bringing both aesthetic and practical experience. Under the slim body is an unexpected large capacity, allowing users to put more things.
The “Frozen Skincare Space” is specially set to become the first refrigerator to be 'tailored' specifically for female consumers.
Jingdong Group Chairman and CEO Liu Qiangdong pointed out in the “Fourth Retail Revolution”: The era of unbounded retail is coming soon. Unbounded retail redefines the boundaries of industry, the relationship between people and companies, and knows people, knows goods, knows Based on the redefinition of cost, efficiency and experience, this means that, based on user data and algorithmic services such as personalized recommended subscriptions, Jingdong’s partners can accurately capture the most personalized needs of users, giving consumers a You understand your warmth.
Frozen-age refrigerators are a typical case. According to JD’s sales data, female consumers are increasingly becoming the 'new force' for home appliance consumption. What they like, whether they have “value” or function, have household appliances that are 'light luxury’. Sales on the other hand have skyrocketed. On the other hand, many female consumers are accustomed to keeping frozen-age refrigerators in the refrigerator in daily life. However, once the storage box is left uncovered, it is likely to be contaminated and the value of maintenance will be greatly reduced. For this type of consumption pain point, the Frosted Age series became the first refrigerator product specifically tailored for female consumers. Not only is the industrial design more in line with women's aesthetics, but the exclusive space for skin care products is also specially set to preserve the storage of cosmetics precisely. Temperature and humidity, but also cut off other flavor intrusion, to ensure that not degenerate, so that beauty-conscious female users can have 'Queen's exclusive fresh environment'.
As the largest home appliance retailer in China that occupies more than 60% of the home grid purchase market (Source: The 2017 Power Grid Acquisition Analysis Report of the CCID Research Institute of the Ministry of Industry and Information Technology), JD.com is always committed to finding and introducing globally. As a strategic partner, the premium home appliance brand conducts in-depth cooperation in supply chain collaboration, smart logistics, artificial intelligence technology, and service management, empowers each other, and conducts exploration of personalized customized products through its own analysis of big data and artificial intelligence. Accumulation of technology, incubate the most competitive products, and put in the most favorable prices, the most powerful resources, the most reasonable manufacturer support policies, the highest standards of innovative services, optimize the product structure of the home appliance market, in the unbounded retail Times promote industrial quality upgrades.
As an industry leader, we have the responsibility and obligation to lead the healthy development of the industry, promote the upgrading of home appliance quality consumption, and satisfy the growing demand of consumers for high-end, smart, and personalized home appliances. ' Sun Zhitao stated at the press conference. 'In addition to the freeze-in-age refrigerators launched today, in 2018, Jingdong will share our advantages in technology, logistics, services and big data together with Whirlpool and more partners under the guidance of the theory of unbounded retailing. Offering a more gorgeous high-end smart quality appliance feast and better consumer experience!'