January 30, 2018, Four Seasons Mu Ge Parent Sunrise East announced 2017 performance forecast, the announcement shows that 2017 is expected to achieve a net profit of 48.82 million yuan to 97.82 million yuan, down 80% to 60% year-on-year.
Mutation in adversity
Affected by the macro-environment of the solar energy industry, Sunrise's main business continued to decline. During the reporting period, solar domestic sales fell by 15% year-on-year, and retail water purification business decreased by approximately 15% year-on-year. Affected by rising raw material prices, the Group’s profitability space was further compressed. In addition, the amortization expenses of the acquisition of Shuaikang and the increase in operating costs, exchange rate fluctuations have affected the profitability of Sunrise East 2017. On February 2nd, the Group re-released a reduction plan for controlling shareholders and consistent agents.
Four Seasons Mu Ge AEW2018 Booth
As an important subsidiary under Sunrise East Group, Four Seasons Muge experienced the glorious era of the solar energy industry. However, with the decline of the global solar energy market, the Four Seasons Mu song suffered a greasing slope. In the dilemma of the market, reforms and diversification emerged. Business tentacle becomes an imperative choice.
In an informal interview with Guo Jun, the president of China National Grid and Four Seasons Mu Ge at the beginning of 2017, he admitted that the company is facing the pressure of transformation. 'In recent years, we have been thinking about the direction of transformation, and the solar energy industry as the company’s main business. The business path has shifted from traditional household products to homes, businesses and businesses, and the share of engineering and real estate channels has been expanding. In addition, we plan to increase the weight of eco-related industries such as clean water and air energy, solve single problems of business operations, and increase profits. Unit. '
Under the framework of Sunrise Oriental Group, Four Seasons Mu Ge and Sun Rain both have more than 5,000 first-tier marketing outlets and approximately 20,000 secondary marketing outlets across the country, with a wide range of influence in the third and fourth-tier markets; and with Shuaikang With the participation, Shamcon’s existing business channels will also be integrated into the whole. With the enhancement of synergies among the three major brands of technology, products, and channels, resource sharing becomes possible. In fact, the Four Seasons Muge brand has introduced kitchen appliances. , 2017 'The Four Seasons Muge Range Hood' named the high-speed rail, with the Mercedes-Benz train will pass its information on cross-border kitchen electricity to the north and south.
In addition, the hot water, clean water, air energy, and purifier category lines of Four Seasons Muge have also been successively improved. In the four seasons of 2017, the new production base of Muyun Lianyungang headquarters will be completed. A number of new products will be put into production in 2018.
Big hot water strategy emerges
At the AWE2018 show, Four Seasons Mu Ge's diversified transformation has begun to take shape, highlighting four products - space integrated hot water machine, integrated balcony hot water machine, bathroom integrated cabinet hot water machine, integrated shower screen hot water machine Many visitors were attracted. At the same time, their products were also noticed by CCTV Financial Channel's collectors. CCTV2 “First Time” interviewed and reported on the integrated hot water products of the Four Seasons Mu Ge.
Four Seasons Muge Integrated Hot Water System
Taking the water heater with integrated shower screen as an example, it adopts a 3D MAX integrated rapid heating system, which does not occupy space, has hot water at a second speed, and has functions such as magnetic therapy massage and listening to songs. In addition, the hot water generated by traditional showers will Directly discharged into the sewer, there is a waste of heat and water resources, and the bottom of this product is equipped with a heat recovery tray, which can be used to heat tap water temperature, energy-efficient, it also has a self-cleaning function, without worrying about scaling and mold breeding; The integrated water heater in the bathroom cabinet integrates traditional water heaters and bathroom cabinets, and is equipped with a 'mirror mirror' intelligent interactive screen to make bathroom space more integrated and bathroom activities more intelligent; Water Center, two products using gas boiler as the main body, and set aside solar energy, air energy auxiliary interface, sufficient energy utilization, the front end of the product is equipped with a filter, the central softener pretreats the raw water, brings more clean hot water, the end Connect the radiator, floor heating coil to meet the heating needs, hot water heating in one step.
According to Li Wenping, the brand director of Four Seasons Muge, these four products are the products under the “Major Hot Water Strategy” of Four Seasons Mu Ge. 'The Four Seasons Mu Ge is centering on 'establishing new standards for hot water and upgrading the new experience of hot water'. , We will gradually form a comprehensive system solution from stand-alone to system, from city to village, from home to business, from online to offline, to lead Chinese consumers into comfortable hot water, clean hot water, Efficient hot water new era'
According to Li Wenping, traditional water heaters are prone to fouling, odor, secondary pollution, hot and cold, lots of cold water to be released before water, and a lot of pain points of small amount of hot water. In the integration of existing heating technology, water purification technology, space design Based on the intelligent technology, Four Seasons Mu Song made an essay on 'Integration' to realize the user's demand for comfortable, energy-saving, beautiful and smart hot water baths, bringing a luxurious user experience and excellent energy efficiency performance. Quality life has been infused with vitality. 'In the hot water related industry, Mu Si Song has been plowing for 18 years. It can be said that it is the company that knows most about hot water in China.'
On March 10th, the China Home Appliances Aipulan Award was officially announced on the AWE2018, which has attracted much attention from the global home appliance industry. Four Seasons Muge integrated hot water machine seized the gold content of the '2018 Epland Award. ' At the same time, Four Seasons Mu Ge Net Drinker won the '2018 Epland Gold Word of Mouth Award'.
With the deepening of the reforms, will a new song of the Four Seasons appear before the world? Let us wait and see.