In March in Beijing, the spring is sprouting. Dong Mingzhu, who has been elected to the National People's Congress for 15 consecutive years, is more confident than ever.
Dong Mingzhu, sitting in front of the reporter, was covered with a confident smile on his face, and his eyes persisted in perseverance.
'I want to do something subversive!' NPC deputy, chairman and president of Gree Electric Appliances Dong Mingzhu issued an exclusive interview with reporters on the Shanghai Daily, issued a new era of renewed cry!
Take your own path
In the eyes of ordinary people, Dong Mingzhu is a 'chief female president' and likes to swear. However, in fact, more often Dong Mingzhu’s ambiguous speech was criticized by many people. Dong Mingzhu always adheres to his belief: Take his own path and let others go. Say it.
Dong Mingzhu's character is the same. The same is true of Gree Electric, which she led. For more than 20 years of his career, Dong Mingzhu has devoted his life to Gree Electric. She has pulled Gree back on the edge of the precipice one after another.
Who can imagine that, more than 20 years ago, Gree's sales revenue was only over 100 million yuan, but now it has exceeded 100 billion yuan. Gree also became an air conditioner overlord from an unknown home appliance manufacturer. In the meantime, Dong Mingzhu has contributed , behind the success of the halo, hiding no one knows the bitterness.
Happiness is achieved through struggle. In Dong Mingzhu's eyes, 'A person is fortunately not happy. It cannot be measured simply by money.' During the five years when Dong Mingzhu served as Chairman of Gree Electric Appliances, the company paid more than RMB 80 billion in taxes to the state. In the past 21 years, the total has increased four-fold, and profits have also been nearly four times more than the previous 21-year total.
'This is not a fall from the sky!' Dong Mingzhu said, in the rapid development of just 5 years, her deepest experience is that she must master the core technology and master the ability of independent research and development.
Gree used the practice to walk out of one's own avenue. Dong Mingzhu hoped that more Chinese manufacturing companies could also come out of their own path.
During the two sessions of the year, Dong Mingzhu brought many suggestions. In the "Proposal to Strengthen the Support for Smart Equipment Enterprises' Independent Technology Innovation", she mentioned that there are currently two kinds of developments in the transformation and upgrading of China's manufacturing industry and the development of smart equipment manufacturing. Different paths, one is a fast M&A route that integrates external technologies, and the other is a robust route that is independently developed to achieve transformation and upgrading.
Although the two routes may seem to be the same, the experience and lessons of China's economic marketization reforms prove that: relying on money to buy core technology, relying on the market can not change the core technology! The development of smart equipment manufacturing must adhere to the independent creation The road from manufacturing in China to creation in China is a link that will not survive the international competition in the future. The overall leap in China's manufacturing industry is not the first to pass the technical threshold, nor is it the capital threshold, but the threshold for innovation. Only the core With technology in their hands, we can truly grasp the initiative of competition and development. ' Dong Mingzhu said.
In terms of being controlled by others, Dong Mingzhu had a profound experience five years ago. 'At that time we wanted to make sophisticated products, but manufacturing equipment must rely on imports, such as CNC machine tools, robots (19.490, 0.00, 0.00%), industrial integration, Big data and so on, I realized it was wrong: I must do my own work, but I have to look at other people's faces and be subject to people everywhere. ' Dong Mingzhu said that in order to become a big country and to build a strong country, he must make himself a creator.
As a result, Dong Mingzhu made up his mind to Gree's independent research and development of smart equipment. Currently, Gree's CNC machine tools can process high-precision aircraft impellers. At the same time, Gree's production line also has eight 'black light factories'.
''Made in China 2025' is very promising, there is no question, there is no problem. ' Dong Mingzhu said that the arrival of a new era, China's smart equipment will be made in China, will also be like Gree air-conditioning, to the world.
Want to do something subversive
Over the past few years, the air-conditioning market has become saturated, and the judgments reaching the ceiling have been heard. However, Gree has maintained rapid growth.
It should be mentioned that from 2012 to 2016, under the background of rising labor costs, raw material costs, etc., Gree's net profit margin continued to increase year after year, with growth rates of 7.37%, 9.22%, 9.66%, and 12.82 respectively. %, 14.24%, subvert the market's perception that manufacturing companies can only earn hard-earned money.
The government work report proposes to speed up the building of a powerful country, fully carry out quality improvement actions, advance standards with the international advanced standards, promote the spirit of craftsmanship, and come to a quality revolution made in China.
From the perspective of Gree's own development history, Gree has been pursuing high-quality development with the spirit of craftsmen. Gree's brand positioning, from 'good air conditioning and Gree' to 'mastery of core technology', then to 'let the world fall in love with China' , Continuously escalating, interpreting the vivid story of 'a quality revolution made in China'.
In Dong Mingzhu's view, the quality revolution is rightly promoted by the government, but on another level, the quality revolution should also come from the company’s own responsibility and the entrepreneur’s conscience.
What the government needs to do is to improve standards and create a fair environment. Failure to achieve standards will prevent production, and non-compliance with standards will rather close the door. This is the quality revolution. Let more innovative companies, quality-seeking companies survive and survive healthily. Developed. 'She said.
Gree succeeded in winning quality in the air-conditioning field and laid a deep imprint on it. Many people saw the Gree brand naturally think of air conditioning. Dong Mingzhu’s diversification strategy is to break this simple relationship.
The market is concerned that Gree needs to make a difference in new energy. 'New energy is a national strategy. So far, no country's new energy technology has taken a leading position worldwide.' Dong Mingzhu Say, China and other countries are in the 'run together' position. The current foundation is the same.
'I want to do something subversive!' Dong Mingzhu told reporters, 'The reason why I chose new energy is not to say that the industry can make money later, but that the industry is more challenging and it gives me more impulse. In the field of new energy, we can stand in the forefront of the world.
Entrepreneurship is a challenging spirit
Speaking of Gree’s diversification strategy, Dong Mingzhu said that in the future home-living areas, home appliances will be more intelligent, convenient and comfortable. Gree is improving the layout of the entire home appliance category, and it is basically done. She believes that The day when the entire home appliance category is linked together on the service system will come soon.
For Gree mobile phones that are rather concerned about the outside world, Dong Mingzhu responded by saying: 'Other people all think that my mobile phone seems to fail, but I'm very proud of it. I think I will succeed. ' Between conversations, she showed her uniqueness. The self-confidence, while revealing a mystical smile.
As everyone knows, Dong Mingzhu has an unyielding personality. Talking about her and Lei Jun’s 1 billion gambling appointments will expire this year, she spits out three words: 'Yes to win.'
'Entrepreneurship is a spirit of challenge. To do what others can't and cannot achieve, we must have a strong sense of mission and dedication.' Dong Mingzhu said that Chinese manufacturing should be in smart equipment, CNC machine tools, and robots. In other fields, the key core technologies are held in their own hands. This is the mission of manufacturing entrepreneurs. Entrepreneurs need to have this passion and persistent pursuit.
Dong Mingzhu believes that as entrepreneurs, we must deeply understand development, talent, and intrinsic relationships between the three. Development is the first priority, talent is the first resource, and innovation is the primary driving force. Development must rely on talent and innovation. We should not only stay in the introduction, we should also devote ourselves to self-cultivation, give talents a good environment to exert their intelligence and wisdom, and maintain a reasonable flow of talent on this basis. Innovation is an eternal topic. Inexhaustible development momentum.
'Gree has innovative genes and a culture of innovation.' Dong Mingzhu said that Gree has trained a large number of professionals for the entire industry. Although the talented people are constantly losing, Gree’s position as an industry leader has never lost. The reason is that it keeps Innovation.