On March 9th, Whirlpool held a new product launch event featuring the theme of “beautiful and delicious, and everyone” on the annual home appliance event AWE. It was held at the AWE New International Expo Center in Shanghai. Whirlpool Executive Committee, Asia Pacific President Wu Hui, Senior Director, Strategic Marketing and Business Development, Asia Pacific, Wu Yi Wu, Wu Shengbo, Chairman of Whirlpool (China) Co., Ltd., Ai Xiaoming, President of Whirlpool (China) Co., Ltd., Hu Qiang, Vice President of Marketing, Whirlpool (China) Co., Ltd. Luis Dau, President of Embraco Group, Mr. Marcio Schissatti, Vice President of Commercial Marketing of Embraco Group, and Sun Zhitao, General Manager of JD Household Electrical Appliance Ice-washing Division, jointly launched a new series of freeze-dried refrigerators from Whirlpool, which attracted media presence. And the attention of the audience.
Photo of Whirlpool & Jingdong Leader
Powerful alliance to create a new pattern of home appliances
Hu Qiang (China) Co., Ltd. Vice President of Marketing Hu Qiang
For the joint release of the freeze-age series ice washing on the AWE platform, Mr. Hu Qiang, vice president of marketing for Whirlpool (China) Co., Ltd., stated that 'Each year at home fairs, Whirlpool will bring brand new products. This year, Whirlpool has brought about freezing. Series refrigerators. This product is derived from Whirlpool's global product innovation platform. The entire appearance was designed at the Italian Global Consumer Design Center. The product structure function comes from Whirlpool's three major global R&D centers in China, US and Europe. It is Whirlpool China's industry. The smart factory of 4.0 has been built with the trust of Jingdong, a well-known home appliance retail channel in China. Over the years, Jingdong has continued to leverage on its advantages in channel platforms to provide consumers with modern shopping experiences and personalized services. This strategic cooperation Achieved by all expectations, we hope to work with JD.com to allow Chinese consumers to enjoy the life experience of Whirlpool's smart products, including powered refrigerators.
Sun Zhitao, General Manager of Jingdong Home Appliances Ice Wash Division
In addition, Sun Zhitao, general manager of Jingdong Home Appliances Ice-washing Division, delivered a live speech: 'Jingdong, as an e-commerce platform industry leader, has the obligation and responsibility to lead the healthy development of the industry, promote consumption upgrades in the home appliance industry, and meet the high-end consumer demand for high-end products. Quality, smart products and personalized customization of this consumption upgrade. To achieve this goal, JD.com has long established a strategic partnership with global quality home appliance partners. Whirlpool, as a global 100-year enterprise, global white In the field of household appliances, maintaining the image of high-end products has become synonymous with this high quality of life. Therefore, in 2018 Jingdong will jointly launch this frozen-top refrigerator together with Whirlpool to become the first batch of product representatives for Jingda refrigerators. Consumers who pursue a quality of life can experience technology innovations such as Whirlpool's century-long corporate wisdom, and at the same time, they can enjoy the relaxed appeal of life.
Cutting-edge technology, so 'beauty and taste, each on you'
Frozen-age series refrigerator
Today, consumer demand for refrigerators has changed dramatically. The introduction of innovative elements such as health and fashion has given new meaning to refrigerators. In life, some women skin care products require precise humidity and temperature control, and people will It is placed in the refrigerator. Once the crisper is left uncovered, the skin care product may be contaminated and the value of maintenance will be greatly reduced.
Whirlpool's "Frozen Age" series of refrigerators, specially designed for female consumers to customize the 'special care products' space, to solve this pain point. It can accurately maintain the storage temperature and humidity of cosmetics, while also cutting off other flavor intrusion, to ensure not to deteriorate , Let beauty-conscious female users enjoy exquisite life at all times.
Freezer age skin care products exclusive space
In addition, Whirlpool transformed user usage data accumulated over the past 100 years into executable consumer insights, and achieved Whirlpool’s 6th Sense Intelligence Control System, which can accurately sense subtle temperature changes, automatically sense the temperature inside the refrigerator, and automatically adjust In order to achieve the best indoor environment for food preservation, the water tastes delicious. At the same time, the frequency conversion compressor and the PI control algorithm precisely combine to lock water and nutrients, realize frozen preservation, unique foaming technology to make the volume The rate 'is bigger, it brings a beautiful and practical double experience, under the slim body is an unexpected large capacity, allowing users to put more things.
Larger freeze rate for freeze-in-age refrigerators
Relieving consumers from heavy housework and creating a new realm of simplicity and living in a simple way is Whirlpool's long-standing goal. This cooperation with JD.com releases new products. It is the strongest technological strength and advantage channel for innovation and accumulation. Strong alliance, in the future can provide consumers with more high-quality products and more convenient shopping experience.