On March 10th, Beijing time, "Reference News" published an article titled "Liang Haishan: Looking at the Future through Smart Family". During the China Household Electrical Appliances and Consumer Electronics Expo (AWE), sponsored by the China Household Electrical Appliances Association. The 'China Household Appliances Development Summit Forum' was held on the 8th. At the meeting, Haier Liang Haishan proposed a new brand strategy, that is, the transition from a single home appliance brand to a platform brand in the Internet of Things era, which caused the attention of on-site experts.
The theme of the “Home Appliances Summit” is 'break the horizon and look into the future'. I understand that 'breaking the boundaries' should be a cross-traditional home appliance industry, breaking the traditional way of thinking and business model. And 'look at the future' of the 'future' Has come, namely the Internet of Things era. 'Haier Group Vice Chairman, Executive Director Liang Haishan in the 'Haier wisdom family, custom good life' keynote speech in the phrase that the appliance industry 'break the line and look at the future' connotation.
In fact, Haier, which has been in business for more than 33 years, has basically completed the transformation of its thinking mode and business model. It has transformed itself from being the world’s number one global home appliance brand to the world’s number one brand in the Internet of Things.
Then, in the era of the Internet of Things, Liang Haishan believes that the first and most likely point of detonation should be a smart family. What should a smart family do in the end? What is Haier's vision of a smart family? Liang Haishan said: 'The wisdom of Haier's family The starting point and goal are all to provide users with the best experience in life, such as clothing, entertainment, entertainment and entertainment. Specifically, we originally provided home appliances for users. Now we provide users with experiences and solutions for smart homes. The core is that we want to Transforming the original one-time transaction into a lifelong user. The platform that supports this transaction and makes the user a lifelong user is the OSO-based social interaction platform created by Haier, which integrates offline physical stores and realizes the integration of three stores. , "Four nets convergence," enables our integrated resources to interact directly with users and respond quickly to user needs. On this cloud platform, Haier can directly interact with users and interact continuously.
Another important platform that supports the transition from traditional home appliances to smart home appliances is the Haier U+ smart life cloud platform. According to Liang Haishan, on this platform, Haier can gather more developers and achieve rapid iteration of the scene. On March 7th At the conference of Haier's Smart Family Strategy Achievements, the U+ platform released the U+ Smart Life X.0 at the same time. The UHomeOS and IoT+AI twin engines are now in the era of full-custom service customization.
In the age of the Internet of Things, the personalized needs of users in smart home scenarios are increasing and individuality is also very strong. How to meet the individual needs of users? Liang Haishan said: 'We have built a COSMOPiat industrial cloud platform from the traditional From large-scale manufacturing to large-scale customization, supporting the individual needs of users. On this platform, smart home products, services and solutions can be quickly and accurately landed.
He further concluded that: 'These three platforms are based on the needs of users. The business model adopted is the customer-creation mechanism. The platform that supports these pioneers is Haier's Haihui Design Platform, and this platform is also an accelerator for passengers. There is not only a lot of functional modules, funds, and various services. In addition, Haier has also created a million chain platform, that is, the Internet of things financial ecosystem to create a win-win platform.
“On all business platforms, we all adopt a unified management model, which is the one-on-one model. This is the core of the strategic layout of Haier's smart family ecology. ' Liang Haishan told reporters that the current single-in-one model of Haier has been realized. Globalization, 2017, Whether it is domestic or foreign based on the business model of one-on-one integration has achieved a good performance, and we also achieved the copy of this model to other industries, also achieved preliminary results. In addition, from the brand In terms of strategy, several platforms that support Haier's smart home, that is, OSO navigate community interaction platform, COSMOPIat platform, U+ platform, Wanlian platform, Haichuanghui platform, etc. are also brands. In other words, in the era of Internet of Things, Haier The brand strategy is not only to create home appliance brands, but also to create a platform brand, forming a brand new brand strategy group. For example, the single-person model, is also a brand.
Liang Haishan pointed out that in fact, many home appliance brands or Internet of Things companies have introduced smart home solutions one after another, but single products are not complete, single products or several products cannot be called smart homes. In addition, they do not communicate with each other, and experience is poor. Not real intelligence.
To this end, based on the above platform, Haier has set up a '4+7+N' full-scene customized wisdom package. According to Liang Haishan, '4' represents four major life scenarios, namely, smart living room, smart kitchen, smart bathroom, wisdom. Bedrooms. '7' stands for seven major systems, namely the air system for the whole house, the water system for the whole house, the washing system for the whole house, the security system for the whole house, the voice system for the whole house, the whole house health system, and the whole house information system. Based on the four life scenarios and the seven major systems, Haier can provide users with 'N' smart experience scenes. These scenes are customized and can customize the smart life scene according to the user's needs.