The car you bought on the used car e-commerce platform | Really comes from an individual seller?

In the era of the Internet, not buying used cars on the Internet, it's embarrassing to say that you keep up with the trend. However, the cars you buy on these used car e-commerce platforms are really '100% personal car sources'. Buy it straight?

Recently, a car dealer who has long been engaged in buying and selling second-hand cars in Xi'an has reported to NBD (micro-signal: NBD-AUTO), 'Used car e-commerce platforms including seeds, cars for everyone, alleged personal car sources, In fact, some of them come from used car dealers in the used car trading market.

'They (second-hand car e-commerce platform) will regularly come to us to collect cars and serve as a personal car source. ' A Ningbo used car dealer is also said to the NBD car.

NBD Automobile understands that at present, the second-hand car e-commerce platform mainly has the following operating modes: C2C model represented by used cars and Renju cars of melon seeds; B2B model represented by excellent letter shoot and car easy shots; Letter B2C model represented by used cars.

Among them, shouting 'no intermediaries make a difference', '100% personal car sources', 'personal sales to individuals', 'real personal car sources' and other slogans are mainly used in the C2C model of melon seeds used cars and cars. Then, they What is the actual operation of the company?

Vendors replace 'individual sellers'

On March 10, NBD cars came to Huaxiang, the old motor vehicle trading market in Beijing, to find out the above issues.

Many cars on the website of the Guazai used car are ours here. 'A car dealer in the Huacao used car market disclosed to the NBD that the 'platform' first uploaded our car pictures to the site. If anyone comes to the car, Let us pretend to act as individual sellers, until the transaction is completed, they (guava used car) to earn service fees.

NBD Motors learned that the service fee for used cars of melon seeds is divided into two types: one is 4% of the car price, and the other is 3% of the car price. Take a 2009 Toyota Highlander 2.7L two-drive 7 For luxury models, for example, the owner offered 133,100 yuan and the service fee was 4% of the vehicle price, which is 5,324 yuan.

'We also sell cars on their platforms. Customers will come here to trade when they see the car. ' Another car dealer in Huacao used car market said that vehicles are in the hands of individuals or car dealers, used car transactions. The actual cost of the platform is not paid, and the agency fee is earned when the transaction is completed.

In fact, it is not only the problem of used cars, NBD cars learned from a number of used car dealers in the Huaxiang Market that changing the mileage and doing tricks on deposits are also common.

The person in charge of a used car e-commerce platform once disclosed to the NBD car that the used car trading platform has changed its mileage and the accident car has become an open secret in the industry.

The problems faced by the used car industry such as integrity, professionalism, credibility, and measurement standards are all faced by the used car e-commerce platform. If these problems are not resolved, then the destroyed used car industry will be built up with a reputation. ' A used car industry expert once expressed to the NBD car.

Does the C2C model really exist?

'There are no cattle to make the difference' and 'There are no middlemen to make the difference' ... These advertising words reflect the ambition of the used car e-commerce platform that focuses on the C2C model to subvert industry traditions and demilitarize, but does this model really exist?

'The C2C model has a very complex logic. It is disproportionate from the point of view of transaction matching and input costs (advertising, manpower). This model is in fact a false proposition and an inefficient model.' The person in charge of the above-mentioned second-hand car e-commerce platform stated to NBD that the real C2C currently exists only in the flea market where the transaction volume is small.

At the same time, the V rim founder Li Jianjian also stated that the C2C model is too professional for the Chinese market. Currently, the second-hand car e-commerce platform deals mainly in the B2B or B2C mode. Many C2C models of e-commerce platforms are earning difference prices and Service fee.

From a global point of view, the “original ancestor” of the used car e-commerce C2C model—Beepi, the US used car trading company, has closed down. Even in the relatively mature used car market in the United States, the development of Beepi is still hindered and the used car in China is currently used. Under the background of e-commerce C2C's “burning money”, the future development direction of similar companies is still subject to follow-up observations.

However, at present, second-hand car E-commerce investment and financing is still relatively hot. A few days ago, the parent company car of the used car of Guazi announced the completion of 818 million US dollars of C-round financing. Prior to this, the Renren car, Soufun and other second-hand car electricity suppliers also Financial information was announced in succession. In November last year, Dazai announced a round of financing of US$335 million for E rounds, and Yuxin and Renren’s vehicles also accumulated financing of US$960 million and US$460 million, respectively.

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