Wang Yong believes that the situation has proved and will continue to prove that the Chinese agricultural machinery industry bid farewell to the era of extensive growth in the past. The future competition will first be product competition. Brave and fierce machinery must constantly absorb the most cutting-edge technologies and create new products for research and development. Based on the product, we gain a good reputation and build a national brand.
In the new year, the brave and fierce machinery must take a sense of crisis, a sense of urgency, and a sense of responsibility to bravely bear, and go all out to work. 2018 must be a year of struggle, and it must be In the glorious year of the record, the rising sun in 2018 has risen to the horizon, illuminating the road ahead for the aggressive machinery.
As early as mid-20th January in the business conference held in 2018, Yong Yong, general manager of Yong Machinery, used poetic language to describe the expectations of the 2018 development of victory.
Innovation counters the market downturn
Looking back to last year, corn machine companies have experienced a spiritual and physical suffering. Affected by the national policy and early overdraft market in 2015, the agricultural machinery market in the first quarter of the year had a cliff-type decline, and the corn machine market was also In the first quarter, almost no one paid attention. After the second quarter, the market energy was released. The corn machine market entered a period of slow recovery.
Under such a severe industry situation, some small corn machine companies have seen capital chain breaks and collapsed, failing to survive the winter. In contrast, as a leading brand of domestic large-scale corn harvester, Yongmei Machinery has benefited from the industry in previous years. The accumulation of high-speed growth period, the sound foundation laid in the construction of hardware and software, and the experience accumulated in the early stage of the development of anti-risk, at the same time, through the united efforts of the dealers, it has passed the time window of the industry downturn.
For many years, brave and fierce has always attached great importance to technological innovation. During the downturn of the market downturn, Brave believes that only through continuous innovation, products can be more adapted to the needs of users and create a healthy body, so that they can quickly grab the market when the industry recovers. More cakes. Last year, through resolutely improving the company's R&D system, we enhanced our research and development capabilities, and we never forget our minds. We continue to abide by our innovation strategy and expertise. We focus on R&D and manufacturing of corn harvesting machinery, while continuing to expand our product lines and optimize the market structure. Focused on serialized green fodder harvesters and grain combine harvesters for R&D and technical breakthroughs, achieving breakthroughs.
It is understood that the fierce and fierce commitment of the “Thirteenth Five-Year Plan” project for the development of the high-moisture grain mill and the development of the disc-type Qingshui has laid the foundation for the next industrial upgrading. For the Central Plains market, Yongmei Machinery has developed a small plot suitable for the Central Plains. The two-three-four-row series products with the characteristics of unacceptable harvesting can complete corn harvesting without cutting ridges, fast picking, low power consumption, and high efficiency. Among them, 4YZ-4E products are short in body, flexible in turning, sensitive in braking, and stripping rate. High, good crushing effect, truly realizing cross-regional operations, high return rate, and increased revenue for agricultural machinery operators. In 2017, the short-listing was in short supply, and many users gave high evaluations to the products.
In order to further respond to the national environmental protection policy for the northeastern main market, Yongrong Machine Innovation has developed a series of stem and ear-harvesting corn machines, introduced stem cutting and ripening technologies for green forage harvesters, adopted the most advanced composite headers, and picked spikes. The straw harvesting is completed at the same time, especially for the high efficiency of dry straw recovery, high harvesting speed, uniform cutting of the forage, and maximization of farmers' income. At the same time, the company also researches and develops the 4E stem-and-ear hybrid maize machine. With the advantages of stem and ear harvester models, we strive to create the most suitable corn harvester for users. The research and development of new products will enable Yongyong Machinery to establish a good technical reserve and actively respond to changing market demands.
In addition, in 2017, Yongmei Machinery also upgraded its previous products while developing new corn harvesting machines. Yongyong Machinery summed up the shortcomings of previous products in the market, guided by the market, improved through management, and improved processes. Technology, process, production improvement, multi-dimensional improvement of product performance. For the core product - brave series of self-propelled corn harvester carried out nearly 32 technical improvements, more than 10 patent applications
Made the most suitable corn machine in China
According to Wang Yong, in 2018, Yongyong Machinery will further intensify R&D efforts, adhere to the path of innovation and development, and aim at different markets and regions, the company’s product distribution will be more diversified and diversified, diversified, and differentiated products will satisfy different requirements. Sub-market demand. Predicting that the Zhongyuan Market will not gradually replace the old models in the past and form a new large market. In response to this, Yong Meng Machinery will achieve mass production and sales of 4E products. The 2017 pre-sales have already been seen. With the joint efforts of partners, the sales of 4YZ-4E will be even more popular in 2018. At the same time, the brave and fierce machinery will also complete two lines this year. The three lines will not be launched in small batches and the fourth will continue to be promoted.
The Northeast Market has been the traditional advantage area of Yongmei Machinery for many years. 'Thanks to the Northeast, it is the world's target for the northeast market, and it is brave enough to promote the corn harvesters such as the 4YZ-4A and 4YZ-5A, and to carry out the corn-straw-to-head corn harvester at the same time. Grain mills and tractors are launched and sold in small batches. For the northwest and western Liaoning markets, the company continues to increase its R&D efforts in the picking of the small five-element and small six lines. For the brave classic series, Yongmei Machinery will continue to upgrade. , Effectively improve product quality, create a strong product force.
With the implementation of the National Grain Transformation Feeding Strategy, animal husbandry mechanization is welcoming development opportunities. The continuous rise of the animal husbandry machinery market in recent years has confirmed this. Through years of research on submerged potentials, the aggressive silage harvester has gradually matured. Mechanical manufacturing advantages, channel advantages and brand advantages are expected to become the company's new economic growth point in 2018. Wang Yong said that the company will continue to improve the technical level of the green forage harvester, and put in place and sell it for the applicable regions.
Wang Yong told reporters that in 2018, Yongrong Machinery will make adjustments to the direction of R&D. With user needs and user pain points as the focus of R&D, it will carry out 'first-line quality activities' activities. The organization’s technical quality R&D team will go deep into the frontline to conduct market research and verification, and widely Listen to the opinions of dealers and users, carry out technical improvements and upgrades to existing products for the users' pain points, and earnestly consider them as the users, and develop and manufacture the most suitable customer-satisfying products.
At the same time, Yongyong Machinery will make maximum use of existing resources, including supply chain resources, R&D resources, manufacturing resources, channel resources, brand resources, etc., and play a synergistic effect. Wang Yong believes that the situation has proved and will continue to prove that China’s agricultural machinery The industry bid farewell to the era of extensive growth in the past, the future competition will be the product of the first competition, brave and fierce machinery must continue to absorb the most cutting-edge technology, create new products for research and development, good reputation on the basis of good products, build national brands.
'Building China's most suitable corn harvester is always a brave pursuit.' Yong said.