The author recently saw a report that summarized several common characteristics from the excellent grocery stores in the United States in 2017, including the focus on healthy food, the development of private labels, affordable products, and digitalization. The point relates to the overall management of the company's brand, market, products, and sales. The key to the successful development of each element is to do well. Therefore, these four points are equally applicable to the development of the food production and equipment manufacturing industry.
The concept of healthy consumption is prevalent
According to relevant survey reports, today's consumers are more inclined to choose products with trans fat-free, sugar-free properties, and foods rich in protein, vitamins, probiotics, etc. are also more popular. In this market Under the trend, manufacturers have turned product innovations and selling points into health and nutrition to attract consumers' attention. Take biscuits, for example, when Monkey mushroom biscuits were introduced from Jiangzhong Group, they were supported by the healthy stomach of Hericium erinaceus. Rapidly popular, other manufacturers followed suit to produce monkey mushroom biscuits.
The main reason why Monkey mushroom biscuits are so popular is not only the advantages brought about by differentiation, but also the choice of raw materials, or production processes and technical equipment, all in line with health, nutrition and safety. Hericium erinaceus raw materials used in monkey mushroom biscuits In Chinese medicine, it has nourishing the body, helping digestion and other effects, and modern medicine has also confirmed its medicinal value. The position of product health and nutrition is understandable. On the other hand, the production process is also based on pharmaceutical standards, using a blender, forming machine , ovens, grinders and other equipment made, food safety is guaranteed. However, while the product has been welcomed by the market, all brands have followed a pattern that has intensified cohabitation, quality levels, homogeneity and other phenomena. It is necessary to adhere to the innovative spirit of manufacturing companies and to seize market share with differentiated products that meet the demand.
Private label is double-edged sword
According to the sales company’s Acosta data, more than half of consumers decide which supermarket they want to shop based on their own brand preference, and the percentage was only about 30% a few years ago. From this, it can be seen that The impact of a brand on consumer purchasing behavior is growing. It also reflects that modern consumers prefer such personalized, diversified, and customized private brands to increase their loyalty.
In addition to increasing consumer loyalty, private branding has multiple advantages, such as increasing gross profit margins, making adjustments faster in response to market changes, etc. Nearly one-quarter of sales are shown in the above data. Some of the above prices also show that special brands with special packaging and high quality are very popular. For example, Wal-Mart's Huiyi is hitting the key and is of equal quality to other supermarkets. Compared with its products, Huiyi's price is about 15% lower, and it wins the advantage with the strategy of “high quality and excellent price”. However, the private brand is actually a double-edged sword for the company. If there are quality problems with the private brand, then The parent brand will also suffer. Care must be taken to ensure that Wannian Boat, food production and manufacturing companies must strictly control the quality of their products and use their own brand value.
Digital application trend is obvious
In the feature summary of the outstanding American miscellaneous shop in 2017, one point made the author realize the power of science and technology. That is, the application of intelligent digitalization in supermarkets has become more and more extensive and perfect. When the author recently visited the supermarket, he discovered the cash register. There is a quick checkout channel in the district. As long as the mobile phone APP scans the product QR code, it will be able to realize the self checkout. This billing method is not only convenient, but also conducive to the promotion of the supermarket brand, to increase the user volume.
Such an intelligent way also shows high efficiency and convenience in the application of the food industry. For example, Guiyang uses its big data and high technology to create a smart storage system. The electronic shelf that it owns can inquire the quantity and location of goods placed in real time, reducing Manpower and improve the accuracy of product in and out. Manufacturers are not to be outdone, such as food packaging company Tetra Pak introduced a new type of filling machine, using advanced electron beam technology to replace the traditional hydrogen peroxide for sterilization, so that the filling speed The significant increase will also save about 20% of operating costs. It is believed that under the background of continuous and rapid technological development, food machinery manufacturers will provide customers with more high-performance equipment, and production companies will produce these equipment in escort. A safe, delicious product.