From March 8th to March 11th, throughout Shanghai, because of AWE being ignited, hot applications such as smart home, consumer electronics, wearable devices, home entertainment, and lifestyle technology are gathering at the Shanghai New International Expo Center. The major exhibition halls are lively.
This time, AWE has increased from 8 pavilions in 2017 to 10 pavilions, with many domestic and foreign first-line brands, cutting-edge brands competing to launch their flagship new products and core technologies. Shuaikang is definitely the most eye-catching brand among them. one.
In the minds of consumers, Shuaikang has always been a corporate image of high quality and excellent service. However, the speed of launching new products is not fast enough. However, in 2018 AWE, Shuaikang surprisingly brought a big wave of new products, and each one is A lot of things to see, not only the appearance of the design to achieve a stylish upgrade, in the use of experience is more than a rave. In the exhibition, Wanwei home network was honored to be invited to Ms. Zhao Hongxia, Brand Director of Shuaikang Group , Ask her to interpret the technical functions of these new products for everyone, and the Group's development strategy in 2018.
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A variety of high-quality products released heavy surprise AWE
Consistent with this year's theme of AWE's 'Smart Life', the core of Shuaikang’s conference was 'Science and Technology Dialogue'. Zhao Hongxia first introduced us in detail to the three high-profile products launched at the conference, of which two were wind cubes. Set of new products, one is Wind cube hood , It adopts advanced turbocharging technology, equipped with aerospace engine power system, suction power up to 27m3/min, wind pressure up to 490Pa, only 0.6 seconds, air volume quickly reaches 20m3/min, achieve super fast net absorption effect, noise Lower, create industry records, and have high-tech technologies such as adaptive ventilation, smoke stove linkage, intelligent delay, 5S maintenance, etc., to provide users with an unparalleled kitchen experience. Interestingly, this wind cube hood is still worthy of the name. 'Cross-border three-in-one', combined with European range hoods, near-suction range hoods, integrates the design of stoves into one, is highly prized, and can be said to be a masterpiece. The subtlety of this subversion lies in the intelligent sinking beneath the hood. The smoking cavity is closer to the smoke source, smoking faster, and the sunken smoking cavity is completely hidden in the non-operating state, and the appearance is more fashionable.
the other is Wind cubic gas stove , This is the industry's first. The function of the stove has always been to cook and ignite, but the appearance of this cubic gas stove can help control fumes and prevent its harm to people's health. It innovatively increases the air duct system around the cooker. The resulting air curtain can control the heat radiation generated by the cooker during cooking, and the spilled oil particles can be controlled around the stove to prevent fumes from spreading and escaping. Zhao Hongxia said that Shuaikang aims to centralize fumes around the gas stove. After the hood is turned on, it is instantly sucked out to create a truly smokeless healthy kitchen.
The third product is a product with a Turbo 2.0T gas stove Zhao Hongxia told the World Wide Web Reporter that some users do not need such a large suction force. That Shuaikang has introduced a very cool turbocharged gas stove for young people. There is a window, which is equivalent to the power you can see. The principle of work, and the stove burner is triangular, compared to the conventional square stove, it is like a flying saucer, super power, very stunning on the 2018 AWE. It is worth mentioning that this turbo 2.0T The self-developed computer chip equipped with the gas stove can automatically control the rotation speed of the turbine. Whether it is hot or stir-fry or warm soup, it will provide the best ratio of air, so that the flame can achieve perfect combustion without additional secondary air. The gas stove thermal efficiency Increased to 75%, leading the industry.
In addition to the release of the above three heavyweight products that have made the entire home appliance industry amazing, the Shuaikang has also made important additions to the product structure - the first time to enter the integrated kitchen area. Shuaikang fast suction integrated stove , Can exhaust fumes in one second. 'Equivalent to the accumulation of so many years of core technology to new categories, to meet the different regions, different levels of users and different environmental needs of the city', Zhao Hongxia said.
According to reports, the Shuaikang booth has also been released at the same time. 'Shuishui 8Plus+' water heater In the pursuit of a healthy and quality life for all people, the advent of this product is designed to bring consumers a healthier and more comfortable bathing life.
Shuaikang is a deep-rooted national brand. It has been focusing on the field of kitchen and electric appliances since its establishment 35 years ago. It has more than 500 invention technologies and more than 100 core technologies. Her innovative research and development has always upheld the core idea of “people-oriented” and thought about how to make more. This year, Shuaikang proposes to make science and technology change our lives, thinking that technology is not a cool machine, but a warm, one that makes us more convenient, a more intelligent and truly intelligent life. The embodiment.
2018 '5N Strategy' Reshaping New Shuaikang
Concerned about the friends of Shuaikang, Shuaikang started to deepen the transformation last year. '5N strategy' includes the construction of new brands, new products, new products, new marketing and new ways of playing, and brand re-engineering and upgrading. When talking about the strategic plan of Shuaikang Group in 2018, the '5N strategy' was naturally the core of the topic. Zhao Hongxia also explained this in detail.
Regarding the 'new brand', she pointed out that we have a new position - 'Shuaikang has mastered the core technology', and advertising slogans have also been changed to 'Good Kitchen Selection Shuaikang'. The company's market position is an advocate of quality kitchens. Leading the quality of life, In addition, we have also launched a new image - a brand new LOGO. We want to use it to convey Shuaikang's concept of being handsome and healthy, to make the corporate image more youthful and stylish.
In 2018, Shuaikang became a brand of CCTV national ingenuity. Zhao Hongxia firmly stated that we must 'create a quality and craftsmanship as a service' to make this national brand better and allow more users to perceive it!
With regard to 'new marketing' and 'new gameplay', Shuaikang announced the full-year event plan of 2018 at the AWE exhibition: Joining CCTV's 2 sets of 'Going home to eat' section to recruit culinary masters nationwide. And through the new online retail marketing methods integrated online and offline, passing the brand temperature of 'home dinner, Shuaikang companionship'. According to Zhao Hongxia, the event will organize more than 5,000 games across the country, and the final winner will be pushed to At CCTV, people from all over the country are showing their skills in cooking. However, this is not only a trend for the company but it is hoped that more and more citizens will use kitchen electric products to enjoy life.
At the end of the interview, Zhao Hongxia emphasized that 2018 was a year of Shuaikang's rise. It was also a year when we implemented the 5N strategy to achieve sales goals. Our ultimate goal is to send the best products to consumers.
Like the theme of the AWE Shuaikang conference, “Hwan-Xin,” through a dialogue with Mr. Zhao, we truly saw the determination of Shuaikang to transform and recreate, and also believe that the acceleration of consumption and upgrading will continue to deepen the trend. 2018 Will become the harvest year of Shuaikang. Shuaikang new era, we will wait and see!
