Mobile home March 6th message, OPPO new machine R15 has been a while after the initial exposure, but the heat of the new machine has not faded. Recently, OPPO official has issued R15 product promotion video, the Internet has also begun There have been a variety of explosion pictures; OPPO R15's amazing screen share has become the focus of the entire mobile phone.
Although the R11s released by OPPO had also been equipped with a full screen, the 'forehead' and the 'chin' of the first generation products were not completely cut off. Therefore, although its screen share also reached 85%, it was not visually formed. Sufficient impact. Nowadays, R15 adopts a special full screen (officially known as Super-V Display, super-wide screen), not only increasing the screen share to 90%, but also cutting off the 'forehead' and putting The R corner of the screen is more rounded and perfectly fits the body.
Compared to a normal full-screen mobile phone that only stretches the display area, the adaptation of the special-shaped screen is even more difficult. Many APPs will set the operation position at the edge of the screen. How to make these positions perfectly avoid the bangs? The problem that OPPO R15 must face. The OPPO that started from the offline market is relatively more focused on the comprehensive user experience. They have now completed the R15's high adaption to the vast majority of mainstream apps, ensuring that the display area fills the screen. At the same time, let 'Liu Hai' not affect the interaction. 'Don't put semi-finished products on the market'. OPPO is very good at this point.
OPPO had applied for a special-shaped screen-related patent in January 2017. At that time, the semi-circular, rectangular, and inverted triangles were all used as alternatives to the 'Liu Hai' shape; this patent was granted in September of the same year. OPPO full-screen mobile phone layout is relatively late, R11s was not officially released until autumn last year; but in fact they are already ready. In addition, according to industry sources, OPPO's profiled full-screen patent package also contains rotation, pop-up, etc. The various technologies, it is very likely that they have a screen that accounts for more than 90% of the 'perfect screen'.
Unlike many manufacturers' 'sea tactics', OPPO has implemented a 'boutique strategy' and polished one or two products a year, crafted with great care, and made explosions worth tens of millions of single product sales. It is exactly the same with the industry's boss Apple. With the successful implementation of the 'boutique strategy' for many years, the user awareness and stickiness of the OPPO mobile phone has risen rapidly. At present, R15 has exceeded the 1 million focus on the OPPO official website. OPPO can Whether or not to replicate the miracle of 100 million sales last year in 2018 depends entirely on it.
Mobile home March 6th message, OPPO new machine R15 has been a while after the initial exposure, but the heat of the new machine has not faded. Recently, OPPO official has issued R15 product promotion video, the Internet has also begun There have been a variety of explosion pictures; OPPO R15's amazing screen share has become the focus of the entire mobile phone.
Although the R11s released by OPPO had also been equipped with a full screen, the 'forehead' and the 'chin' of the first generation products were not completely cut off. Therefore, although its screen share also reached 85%, it was not visually formed. Sufficient impact. Nowadays, R15 adopts a special full screen (officially known as Super-V Display, super-wide screen), not only increasing the screen share to 90%, but also cutting off the 'forehead' and putting The R corner of the screen is more rounded and perfectly matches the body.
Compared to a normal full-screen mobile phone that only stretches the display area, the adaptation of the special-shaped screen is even more difficult. Many APPs will set the operation position at the edge of the screen. How to make these positions perfectly avoid the bangs? The problem that OPPO R15 must face. The OPPO that started from the offline market is relatively more focused on the comprehensive user experience. They have now completed the R15's high adaption to the vast majority of mainstream apps, ensuring that the display area fills the screen. At the same time, let 'Liu Hai' not affect the interaction. 'Don't put semi-finished products on the market'. OPPO is very good at this point.
OPPO had applied for a special-shaped screen-related patent in January 2017. At that time, the semi-circular, rectangular, and inverted triangles were all used as alternatives to the 'Liu Hai' shape; this patent was granted in September of the same year. OPPO full-screen mobile phone layout is relatively late, R11s was not officially released until autumn last year; but in fact they are already ready. In addition, according to industry sources, OPPO's profiled full-screen patent package also contains rotation, pop-up, etc. The various technologies, it is very likely that they have a screen that accounts for more than 90% of the 'perfect screen'.
Unlike many manufacturers' 'sea tactics', OPPO has implemented a 'boutique strategy' and polished one or two products a year, crafted with great care, and made explosions of tens of millions of single product sales. It is exactly the same with the industry's boss Apple. With the successful implementation of the 'boutique strategy' for many years, the user awareness and stickiness of the OPPO mobile phone has rapidly increased. At present, R15's focus on the OPPO official website has exceeded 1 million, OPPO can Whether or not to replicate the miracle of 100 million sales last year in 2018 depends entirely on it.
