Today is only a hundred days away from the opening of the World Cup in Russia. Many brands may still be faced with a tangle of questions: Is the World Cup this lively event?
Relying on Tencent’s big data and its precise data mining and correlation analysis capabilities, Tencent’s social media recently released the “World Cup Fan Crowd Insights Report”, which analyzes the crowds’ and non-fans’ crowd characteristics and their concerns about the World Cup. The data undoubtedly adds confidence to the 3C brand in participating in the World Cup marketing: Fans pay more attention to 3C digital advertising, and the target group index (TGI) is higher than the broader market average.
Therefore, the 3C brand, which has a leading position in the consumer's attention competition, will have to firmly grasp the opportunity of the World Cup and share the passion of the competition with the public through data upgrade marketing methods. Then during the World Cup, the consumer’s focus is What kind of marketing can you invest in the public good? The following long picture brings you the answer!
Copy the following link to get the full version of the World Cup Fan Crowd Insight Report
http://tencentads.com/back/UploadFile/201802/433211eb-0813-4b9c-8068-28f75cd168f720180226.pdf
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Disclaimer:
1. This article is quoted from the Internet and aims to convey more information on the Internet. It represents only the author's own point of view. It has nothing to do with this site.
2. This article is for readers' reference only, this site does not confirm the content, and does not make any guarantee for its originality, authenticity, completeness and timeliness.
Today is only a hundred days away from the opening of the World Cup in Russia. Many brands may still be faced with a tangle of questions: Is the World Cup this lively event?
Relying on Tencent’s big data and its precise data mining and correlation analysis capabilities, Tencent’s social media recently released the “World Cup Fan Crowd Insights Report”, which analyzes the crowds’ and non-fans’ crowd characteristics and their concerns about the World Cup. The data undoubtedly adds confidence to the 3C brand in participating in the World Cup marketing: Fans pay more attention to 3C digital advertising, and the target group index (TGI) is higher than the broader market average.
Therefore, the 3C brand, which has a leading position in the consumer's attention competition, will have to firmly grasp the opportunity of the World Cup and share the passion of the competition with the public through data upgrade marketing methods. Then during the World Cup, the consumer’s focus is What kind of marketing can you invest in the public good? The following long picture brings you the answer!
Copy the following link to get the full version of the World Cup Fan Crowd Insight Report
http://tencentads.com/back/UploadFile/201802/433211eb-0813-4b9c-8068-28f75cd168f720180226.pdf
---------------------------------------------------------
Disclaimer:
1. This article is quoted from the Internet and aims to convey more information on the Internet. It represents only the author's own point of view. It has nothing to do with this site.
2. This article is for readers' reference only, this site does not confirm the content, and does not make any guarantee for its originality, authenticity, completeness and timeliness.
