On March 8, the 2018 China Home Appliances and Consumer Electronics Expo, AWE2018, was grandly opened at the Shanghai New International Expo Center. This year's 2018 China Home Appliances Development Summit Forum with the theme of 'break the world and look at the future' was held in the afternoon.
This forum attracted the famous financial scholar and writer Wu Xiaobo's presence and sharing of opinions. Vice Chairman of the Board of Directors of Haier Group, Group Chief Executive Officer Yan Haishan, Senior Vice President of Jingdong Group and President of Electronic Entertainment Group Yan Xiaobing, Vice President of Foxconn Technology Group Chen Zhenguo and others in the industry shared some views on the transformation of enterprises in breaking the boundaries, taking the perspective of frontiers and broad perspectives into the perspective of home appliances industry to explore future development.
Breaking the Industry to Broaden the New Pattern of Home Appliance Industry
Artificial Intelligence, Internet of Things, Big Data, When these cutting-edge technologies are intertwined with home appliances, the development boundary of the home appliance industry has already broken the definition in the traditional sense. Now China's home appliance industry has a prominent position in the world's industries. During the 40 years of reform and opening up, China's home appliance from mechanical imitation, following independent innovation, leading the trend, from simple processing to full coverage of products, the overall layout of the industry chain, from the low-end OEM production to the national brand-renowned world, many overseas mergers and acquisitions. 5. The household appliances industry has developed rapidly and its production scale ranks first in the world. In 2017, its main business income was 1.51 trillion yuan, an increase of 18.7% year-on-year, total profit was 111.9 billion yuan, an increase of 6.09%, and exports were 62.45 billion US dollars, an increase of 9.9%. The supply capability of high-end products in home appliances has been significantly improved. The ability to innovate in science and technology has been significantly enhanced, the level of intelligence has been greatly enhanced, and the development of internationalization has been further advanced. It is now entering a new phase of grasping trends and leading the trend of development.
Currently, China's home appliance industry is leading its international counterparts in terms of cost, quality, and R&D. It has obvious advantages and potential risks. The new round of technological revolution is booming, artificial intelligence, big data, cloud computing, and the Internet of Things are widely used in the future of home appliances. Development has far-reaching implications and poses great challenges. China's household appliances continue to be more difficult to maintain. It must be prepared in times of safety, break through the boundaries, innovate and change, and gain a firm foothold in the global home appliance industry with greater industrial competitiveness.
Zhang Chonghe, President of China Light Industry Federation, brought a wonderful speech
How to break the boundary? First, the industry breaks the space to expand space, and secondly, it breaks the boundaries of its functions, and it is close to the needs. Third, it breaks the boundaries and promotes marketing. Fourth, it breaks the boundaries of the process and enhances efficiency. ” Zhang Chonghe, President, China Light Industry Association Brought his advice and value sharing on the forum.
Famous Financial Scholar Wu Xiaobo Shares Value in Summit Forum
Well-known financial scholar Wu Xiaobo shared his insights on cross-border and future insights and observations. He believes that 'in the sense of big data, the future of this world is a cosmopolitan world. All businesses in the future are data businesses. In this sense, perhaps Google, Ali, Tencent and Chinese manufacturing companies are all players on a platform (AWE).
'The boundary between manufacturing and service industries has been completely broken. When the product is sold, the sales act has only just begun, the product itself has the ability to provide services, the hardware itself generates bargaining power', he said .
In a folded society, what companies can offer to a class with a 'middle class aesthetic' is also a possibility for hardware manufacturers' ability iterations and pattern iterations. ' 'In the era of the Doubler 2.0, between large-scale factories and small start-ups The ecological relationship in the future is likely to become a new and innovative path for the apparel industry, beverage industry, and home appliance industry. The entire market will be overturned. From the production capacity to sales ability and brand creation ability will be deconstructed among these three "'The future of global manufacturing in China is no longer a manifestation of manufacturing capabilities. It is a competition between brand and marketing capabilities. There is no manufacturing factory sales manager in the world that will use the internet as China does, so this is a New possibilities. '
Take the tradition, embrace the Internet of Things and big data
In fact, on the road of how to break the boundaries, Haier, Midea, Foxconn and other groups of ethnic enterprises have already walked out of their own practice and provided samples for the home appliance industry.
Haier proposes and implements the 'one-man-one-in-one' model, which redefines the relationship between employees and companies, users and enterprises, and users, and eliminates the distance between employees and users. In the process of exploring the globalization of smart households, 'people The “one-in-one” model, with its universal capabilities and rapid promotion of energy, has broken through geographical limitations, broke through cultural barriers, broke through user barriers, and has already replicated its roots in Haier’s global branding system.
Vice Chairman of the Board of Directors of Haier Group, Chief Executive Officer Yan Haishan
Midea has fully deployed the industrial Internet, and the Industrial Internet needs to open up the R&D end, production equipment end, supply chain end, business end, logistics end and customer end, so as to truly achieve 'zero' inventory production, 100% logistics tracking management and 'single With a customized C2M customization, Midea's Industrial Internet already has such a foundation. During AWE, Midea Group put forward the strategy of 'new generation of man-machine generation', smart manufacturing, smart home, smart supply chain, smart new retail, Smart logistics, rehabilitation and medical care are also the scenes of 'new generation of man-machine'.
According to Haishan Group, vice chairman of the board of directors and chief executive officer of Haier Group, 'breaking the border' should be a step out of the traditional home appliance industry and break the traditional way of thinking and business model. Now in an era of the Internet of Things, 'look at the future' This future has come.
Foxconn Technology Group Vice President Chen Zhenguo
After being empowered by Foxconn, Sharp has just released a “people-oriented” strategy. Sharp will use a full range of products to attack, relying on category reconstitution as the starting point, around clean air, clean water and clean food. A 'new mental block' helps people escape the need for and experience of the basic functions of home appliances, and achieve industrial upgrading and product change.
Sharp is using its 8K technology to create a complete ecological chain in the fields of clothing, food, housing, transportation, security, and health. This ecological chain is not only embodied in products but also in applications and content services. It is also an industrial chain. Ecology is also a supply chain ecology. Using 8K, you can see that the amount of big data obtained will not be visible to the naked eye. It will grow 100 times, thousands, or even tens of times more than before. The massive image data will affect the development of science and technology. The design of the scene is a revolutionary change.
Yan Xiaobing, Vice President of Jingdong Group, proposed that unbounded retail will come.
On the retail side, changes in consumption and technology updates are also driving the advent of a new revolution in the industry. 'The era of unbounded retail will come.' Yan Xiaobing, vice president of Jingdong Group, said in the forum. Yan Xiaobing said, 'No retail' is ' The scene is boundless, the goods are boundless, and the number of people is nowhere.. The role of the future passenger flow center will be reduced. Instead, it will be a fragmented retail scenario. Eventually, it will submerge into the night with wind, and it will be incorporated in every aspect of consumer life. The product's fixed border disappears. In the future, household appliances purchased by people will not be a single product but a combination of goods, services, data, and content. The relationship between supply and demand and collaboration and cooperation will be formed between home appliance manufacturing and consumers.
In addition, Jiang Feng, on behalf of the China Household Electrical Appliances Association, read the “Delimitation, Innovation Declaration” together with the company. 'This is an era of innovation, not broken, not only impossible', as a witness for the 30-year history of the Chinese home appliance industry, China Home Jiang Fengru, chairman of the Electrical Appliances Association, said: 'Without the awareness of innovation, we cannot lead the future. For the future of the home appliance industry and more for the welfare of consumers, the Chinese home appliance industry must dare to break through the inherent boundaries, adopt a more open concept, and be more tolerant. The mind, more progressive spirit, realization of thinking, consciousness and method of multi-dimensional cross-border. '
At the end of the forum, Wu Xiaobo pointed out that 'not poverty, but the fear of change restricts our imagination'. The future of the home appliance industry, 'has not yet named' 'everything is possible'. Breaking the border has come, and take advantage!
