With the rise of young consumer groups and the promotion of market consumption after the 1980s, the “intelligent and healthy” home appliance products have gradually become the main trend of the industry. In the just-concluded 2018 China Home Appliances and Consumer Electronics Expo (abbreviation At AWE, various home appliances and technology brands have not only competed to launch their latest flagship products, and their superior technologies have proved that they are using actual actions, and consumption upgrades are not a 'trend' but a 'reality'.
As one of the world's major home appliances and consumer electronics shows, AWE's arena is also experiencing some amazing 'new' brands. For example, at this year's AWE, Kyung Dong Nabian brings its Nabian water heaters and boilers. Plumbing mattresses, fresh air systems and other full-line products and major core technologies are on the scene.
As a standard Korean-funded enterprise, although Qingdong Nabian has entered the Chinese market for 26 years, although this is not the first time that Gyeongdong Nabian has exhibited at AWE, it has to admit that this has always been a low-key home appliance brand in China. The popularity of this site is still not high. This time, Wanweijia Power Grid has the honour to invite the chairman of Nadongan Jin Rongfan of Qingdong to visit our live studio and talk with everyone about the company's products, technology and strategic layout.
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At the booth of Kyung Dong Nabian, we saw many and many gas water heaters and outstanding products of boilers. According to Chairman Kim’s introduction, Kyung Dong Nabian was founded in the early stages of Korea’s history as a gas water heater and wall-hung boiler. , These advantages were also introduced into the Chinese market in 1993. Through many years of deep cultivation in this field, Kyung Dong Nabian achieved excellent results, integrated stainless steel heat exchanger, and full premixed low-nitrogen emission combustion. A number of patented technology inventions, such as condensing technology, all add up to the brand's technological content.
But then, besides gas water heaters, wall-hung boilers, this year Kyung Dong Nabian will also bring plumbing mattresses, fresh air systems, and comfortable home-related products to the Chinese market, all of which will be rolled out on the market one by one.
In the face of the global intelligent development trend of the home appliance industry, Kyung Dong Nabian is also actively introducing smart technologies to strengthen its innovation capabilities. Kim Jong-fung is proud to introduce that, 'On the technical level, we now have these major products implanted. The WiFi remote control function, or the Bluetooth control function, brings convenience to users; At the product level, we have APS air pressure sensing and strong wind resistance at the product level. There are many artificial intelligence technologies and we can adjust the motor according to the size of wind power. The speed of rotation guarantees the completeness of the combustion of natural gas and fundamentally eliminates the production of carbon monoxide. For wall-hung boilers, we have an ASA adaptive thermostat function that can keep the water intelligently constant in accordance with the ambient temperature. In the future, we will also add Big investment in remote control and artificial intelligence.
It is not difficult to find that the fresh air system has been quietly popular in recent years. Jin Rongfan, the chairman of the company, told the home network reporter of the World Wide Web. In 2018, Qingdong Nabian will try to introduce a fresh air system for the first time. The previous air system was mainly for ventilation and ventilation. Purification function, and this time Kyung Dong Nabian will use the internal circulation function to introduce the function of the air purifier into the fresh air system to make the purification more thorough.
When talking about the general high price of foreign brand products, Jin Rongfan confessed that in the past, we imported high-quality, high-performance products with our patented technology into the Chinese market, but the price is also relatively expensive. Acceptability is also relatively low. In response to this market demand, we have developed a localized product for the Chinese market this year that still maintains high-quality, high-tech quality. However, the price has been greatly reduced, and everyone can enjoy it. Good product.
It is not known in China, but in North America and Russia, Kyung Dong Nabian is a well-known big brand. Its North American condensing market has the highest market share for 8 consecutive years and it also leads the Russian gas boiler market sales. Brands, it can be said that these areas have achieved quite brilliant results.
What's the secret behind this success? It used to be that the Kyungdong Nabion Club did a step-by-step study before entering the market. Jin Rongfan said, 'We were stationed in the North American market and the Russian market in 2008. Our secret is It is not to take the product alone, but before we go, we need to investigate what products this market needs, such as the North American market. It took us 2-3 years to investigate the pressure instability during the gas supply in the area. The requirements are very high. Therefore, we have developed corresponding stable products for this situation. The Russian wind is large and the climate is cold. The users have high requirements for the antifreeze and anti-wind performance of water heaters. We have developed related products to meet this demand. With such a target, users cannot dislike and accept our products. 'Sure enough, 'opportunities are always reserved for those who are prepared', and this sensible quote also works in the marketplace. .
During the interview, the reporters of Wanweijia.com deeply felt that 2018 will be a turning point for Qingdong Nabian to make efforts in the Chinese market. From this year, Qingdong Nabian will not only increase the brand online and offline. Promote, promote the brand's landing in various supermarkets. At the same time, in order to better enter the market, companies will also introduce more local talents in China. Even the senior leaders who decide the right will be gradually replaced by Chinese people. This is absolutely rare in Korean-owned companies. Kim Yong-Foon emphasized that the reason why Kyung Dong Nabian strives to make so many changes and upgrades is not to increase the sales volume of companies, but to provide customers with the best and most performance. Best product.
