March 9, 2018, Shanghai - Whirlpool, the world's largest white goods manufacturer, unveiled its latest Whirlpool washing machines, refrigerators, kitchen appliances and other home appliances at the 2018 China Home Appliances and Consumer Electronics Show today, leading the way in the future of home appliance technology. At the same time, Mr. Wu Xiaobo, a well-known financial writer and media person, appeared at the Whirlpool booth to anticipate a smart life and interpret Whirlpool's 'Easy Achievement' brand concept for the audience.
Financial Great Café Tour Dialogue Industry Leader
On the morning of March 9th, Mr. Wu Xiaobo, a well-known financial writer and mediaman, visited the Whirlpool booth to experience the smart life brought by Whirlpool’s home appliance products together with the audience. Wu Xiaobo said: “The taste of life should be to waste time on beautiful things. , We must know how to choose good and improve the quality of life. There are stories of products to sculpt their own tastes. Whirlpool's home appliances and the concept of 'Relaxed Achievement' advocated by me, let me personally experience the quality of smart home appliances. The infinite joy of life. 'To create a quality life for consumers has always been Whirlpool's mission. First, by simplifying housework, people will have more time to get along with their family or do what they want to do. Time and energy are placed on their favorite good things. Second, products are used to make consumers' daily life more refined, home appliances become home decorations, or washing and cooking are shared by the family in daily life. As of then, Whirlpool’s star products will also be integrated into Wu Xiaobo’s e-commerce platform – a beautiful shop. Fees can buy their favorite Whirlpool products in the shop.
On the afternoon of March 9, Mr. Wu Xiaobo and Mr. Ai Xiaoming, President of Whirlpool China, launched a cross-border dialogue to unveil the history of Whirlpool, a century-old home appliance brand, and explore in depth the future development trend of home appliance industry supported by e-commerce platform. Focus on the Chinese market , Digital, Intelligent technology revolution is profoundly affecting the industry transformation of the home appliance industry. In the face of opportunities and challenges in the Chinese home appliance industry, Whirlpool will be more focused on the deep insights of consumer demand, and rely on the ultimate in home appliance technology and perfect quality. Pursuing and injecting new elements for achievement of taste. During the interview, Mr. Ai Xiaoming, President of Whirlpool China, stated: “while Whirlpool China has no fear of the opportunities and challenges brought about by the current consumer upgrades in the Chinese home appliance market, it will continue to dedicate itself to the field of smart home appliances with its own advantages. E-commerce sales channels have been further developed to better meet or even surpass consumer demand for more intelligent and contextualized use of white goods in the Internet era.
Joining hands with JD.com
In this exhibition, Whirlpool's open scene booth layout and consumer interactions related to new products have enabled Whirlpool's concept of smart life to be interpretable, reflecting Whirlpool's new brand positioning. President of Whirlpool China Mr. Xiao Ming said, 'whirlpool's innovation comes from the continuous development of consumers' needs. With the global technological advantages of innovation, with products and technologies as the starting point, Whirlpool is injecting diversified innovation drivers into the market and continuing to bring in consumers. Excellent quality home appliances. '
With the upgrading of consumption, consumption of household appliances in China has changed from popular consumption to structural consumption upgrade. Consumers have changed their ownership and use of home appliances to pursue a better quality of life. High-quality, high-tech, design sense, It has gradually become the essential attribute of high-end home appliances for consumers. As a global brand of home appliances, Whirlpool has always focused on the ultimate pursuit of home appliance technology and perfect quality. At the same time, in order to fully cover consumer groups and enhance consumer buying experience, Whirlpool We are actively developing a combination of online and offline marketing models to further expand the depth of cooperation with third-party platforms. On the same day, Whirlpool partnered with JD.com and Suning in the Shanghai Fair, respectively, to jointly announce the freeze-thinning series and the new Rui series. , Give full play to their respective resource advantages in the areas of goods, services, logistics, and the Internet, enhance shopping experience comprehensively, and better deliver products to consumers.
Zhimei ice wash new product is listed
As domestic consumption upgrades continue to heat up, high-end smart appliances are increasingly favored by consumers. According to the McKinsey report, the total retail sales of consumer goods in China have continued to grow at a double-digit rate in recent years, and as consumers become more sophisticated, the more The more critical it is, the consumption pattern is changing from purchasing products to purchasing services. From mass products to high-end products, consumers are beginning to seek a more balanced lifestyle. Health, family and experience have become the main concerns. They value health and diet, and exercise. Consumers and the impact of the environment on the quality of life have increased significantly in the past few years. The survey shows that 65% of Chinese consumers are pursuing a healthier lifestyle. In response, Whirlpool will launch high-end new products based on global innovation technology platforms and resources. —— 'Frozen Age' series refrigerators and 'Xin Rui' series washing machines. Let users enjoy the taste of life while making the operation experience easier and lighter.
Xinrui series washing machine realizes one-touch washing, deep-smelling intelligent washing demand. Built-in smart oxygen sterilization washing program, automatic release of oxygen gas, effective elimination of odor, always fresh. Beauty and wisdom coexisting 'Frozen Age' series The refrigerator has become another minimalist lifestyle with its stylish design and intrinsic intelligent control system. In addition to high value, the strength of the 'Frozen Age' series can not be underestimated, compact slim body Optimized design is suitable for Asian consumers' height, smaller volume guarantees more storage space, easily locks in moisture and nutrition, and achieves all-weather refrigeration and preservation. In addition to delicious fresh-keeping upgrades, the Whirlpool 'Frost Age' series is also dedicated to beauty. People opened up exclusive private space to accurately maintain the temperature and humidity of skin care products, creating a truly 'frozen-age' beauty.
