From March 8th to 11th, AWE2018, one of the world's three largest consumer electronic fairs, kicked off at the Shanghai International Expo Center. As one of the world's most authoritative consumer shows, AWE attracted the world every time. The eyes of companies from all countries and regions around the world have gathered here to show people their latest and most advanced technologies and products. In addition to traditional consumer electronics, audiovisual, digital, communications, smart home and other consumer electronics The care and health care products that come to people's attention have also shined at the show.
On AWE2018, Romain Smart Technology brought its star products to the show scene with an eye-catching stance. It presented a diverse and professional professional, systemic intelligent oral care feast. Wan Weijia Power Grid also had the honour to invite Wu Xinguo, Marketing Director of Guangdong Luoman Intelligent Technology Co., Ltd., to come to the live broadcast room to discuss the strategic layout of Romain Technology in the oral care field.
In the current wave of fiery smart technology, why Romans choose smart toothbrush to enter the market?
Wu Xinguo stated that oral hygiene is very important for human health. However, due to various reasons, dental problems in China have not received people’s attention. In recent years, people have gradually become aware of this issue. The importance of
In fact, Luo Man started technology research and development in 2006. After 12 years of hard work, he entered the smart toothbrush field in 2017. Therefore, Roman's advantages in the field of smart toothbrushes are also very obvious: First, the Roman products are not a simple mass product, but are targeted according to the oral problems of different populations in different regions of China. The products of different types and effects are introduced to meet the more meticulous demands of users. Second, the R&D team of Romance Technology is even more professional. It has the ability to compare R&D and creation of international leading aquatic products, making Roman products even more enjoyable. Excellent performance; Third, all types of Roman products, such as their brush heads, are more targeted and can be customized privately.
The product performance is good, and its channel promotion is even more critical. Romance product channel promotion, Wu Xinguo stated that at present it mainly starts from three aspects. One is the online channel, which is promoted by major online sales platforms. This approach is favored by a new generation of consumer groups. The second is offline channels, various oral problems, and only a few dentists in the front line are more The right to speak, Roman has more than 2,000 dental care clinic partners in the world, in-depth to the consumer's side; Third, with many domestic and foreign oral care experts to cooperate and get authoritative recognition.
In foreign countries, because oral care takes time earlier, people have higher awareness and acceptance of electric toothbrushes, and their market share accounts for more than 50%. In China, the number of single-counter and second-tier cities, market share is also Only 2% of them are counted in the national market, and their market share is even less than 1%. The huge market gap is very promising for electric toothbrushes. With the increase of people's water quality, oral problems are increasingly valued. To improve, choose a better electric toothbrush has gradually become the consensus of the people, the market trend is gradually expanding, the future is a great one.
Luo Man is using the electric toothbrush as a breakthrough to create a brand new oral care program for the people, so as to achieve a 'one brush, two links, and three charges'. The all-round products and multi-pronged approach make Romaman more competitive in the market. force.
The so-called 'sickness from the mouth', along with people's increasing attention to personal health issues, oral health has also been placed in front of people, has received more attention from people, and relative oral care products have begun to attract more attention. All-round care started Romain, I believe it can certainly be recognized by more consumers and markets in the future.
