The 2018 Guangzhou International Advertising Logo and LED Exhibition, which has attracted much attention from the LED industry, was held in Guangzhou from March 3rd to 6th. Display industry In the first exhibition of the new year in China, ISLE is the 'vane' of the development trend of the industry. It is also the best time for the brand to display.
As a leading LED encapsulation company in China, Guoxing Optoelectronics has changed the brand of the “National Star” that was the main show of the past. At this exhibition, it exhibited its own brand for the first time, 'Ingenious' - - - REESTAR. REESTAR's first show in Guangzhou Exhibition , Showed the full confidence of the country star. REESTAR's stunning appearance, attracted the attention of a large number of spectators, the exhibition hall is full of people, the crowd is endless, the results are abundant.
▲ REESTAR Guangzhou Exhibition Booth
▲ REESTAR booth head shake
Redefining the global high end LED display Devices, build high-end independent brands
As an important branch of the LED industry, our country’s display After years of development, screen devices have achieved great breakthroughs in technology and manufacturing. At present, 90% of the world's display devices are produced in China. 'Made in China' has become a label and synonym for the industry.
Although the domestic packaging technology has made great progress, the share of self-owned brands is less than 10%, and the problems faced have become even more prominent. For example, low brand recognition and frequent price suppression have seriously constrained the internationalization of China's LED packaging companies. Development.
In the face of the plight of the lack of independent brands, in order to realize the rise of China's own brands, Guoxing launched REESTAR and its product performance is comparable to that of world-class packaging brands. 'REESTAR brand represents China's highest level of display packaging technology, redefining the global high-end LED display Screen device, designed to create an international high-end independent brand.
The brand has three core advantages, and the products are well received by the market.
At present, REESTAR brand products include RS1921, RS1515, RS3535, etc., including outdoor, indoor and small pitch LED display Device products, with high contrast, high brightness, high reliability and other characteristics, mainly for international sports events, traffic monitoring, landmark building, high-end rental, international summit and other high-end display Application field. At the same time, the product passed the automotive industry-level certification standard (AEC-Q101), and its comprehensive performance is better than the international advanced level. The customized design can meet various stringent requirements of customers.
The product is the core of the brand, and the product advantage is the core competitiveness of the brand. As a subsidiary under the country's brand, REESTAR mainly has the core advantages in technology, manufacturing and product scale.
In terms of technical processes, REESTAR has patented low-lead high-bend bending technology, five-sided ink-jet patented technology, and second-pass matte technology, to ensure its high brightness, high contrast, low gray consistency, and high Reliability and other exciting performance.
In terms of production and manufacturing, backed by the strong scientific research strength of National Star, it adopts the world's top testing equipment and production equipment, selects internationally imported raw materials, 99. 99% pure gold wire, pure copper stent, fine and strict production control, Through the IATF16949 automotive vehicle quality control system, the entire line of products passed the automotive standard AEC-Q101 certification, the higher the failure rate< 10PPM.
In terms of product scale, the REESTAR brand has an independent fully automated production workshop. Its product range is rich, including outdoor, indoor and small-pitch full range of products to meet the high-end application requirements of most customers.
The excellent core competitive advantage brings about the rapid growth of the overall sales of the brand. In recent years, the REESTAR brand has been selected for the BRIC Summit, Rio Olympic Games, Davos Forum Asia and other international activities, and has been selected by manufacturers and end customers. Generally recognized.
Build brand in all directions, optimistic about future development prospects
Every harvest is inseparable from hard work. As early as 2011, China Star began special research and development of the REESTAR brand. At that time, it was just a series under the “National Star” brand. Through product development in recent years, Process ransack, upgrading and market testing, REESTAR brand products are now complete, excellent performance, stable scale of production capacity, fully upgraded to a brand in 2017, with independent research and development, production, quality control and sales.
After the brand is fully upgraded, brand building has become a top priority. Star country knows well: The creation of a brand involves all aspects. It cannot be completed overnight. It is a gradual process. It takes a long time of effort and sweat. Brand, National Star will work hard from the four key elements of technology, patents, channels, brands, and strive to build REESTAR into an international high-end with patent advantages, technological advantages, scale advantages and brand advantages. LED display Package brand.
With the LED display entering a higher level of technological exploration stage, Micro LED and Mini LED have become the main trends in the development of ultra-high-definition LED display field. In the future, REESTAR will also develop toward higher clarity, more reliable, and smaller size. In response to the development trend of the industry, recently, the National Star Micro & Mini LED Research Center was officially unveiled and established. It actively reserves forward-looking technologies, continuously breaks through technical difficulties, continuously improves product content, improves product performance, and provides customers with quality products and good services.
“Do not forget the beginning of the heart, continue to move forward.” REESTAR's successful debut at the Guangzhou ISLE Exhibition was just the first step towards building an international high-end independent brand. The road ahead is still very long. There are many things to do. Look forward to REESTAR. Go abroad, go to the world, lead the global display packaging industry to continuously achieve a new height!
