In the past year of 2017, it was a very memorable year for the application of LED displays in the field of indoor commercial display. Driven by the small-pitch products, the indoor market opened up to the LED display, enabling the application of LED displays. The scope has been expanded, and this is undoubtedly the result of technological advancement. At the same time, the competition in the indoor commercial display market has shifted from the original LCD, DLP, projection, electronic whiteboard, etc., to being squeezed into smaller pitches today. In this context, can small gap products maintain their momentum of growth and continue to gain more market share in the indoor space?
Small pitch technology leads to split the cake
Science and technology have always been regarded as primary productivity. This is also true in the LED display industry. Since the small-pitch technology has matured, since the products have been mass-produced, the application of LED displays in indoor commercial applications has become extremely Appreciable - From the command and control center, the conference display, to the window advertisements, the auto show shows that small pitch products are successfully cut in, and become the upstart of high-end display. Among them, the display effect of small pitch products is not helpless.
In the traditional close-range display device, LCD and DLP are affected by technology, and they have not yet achieved true seamless stitching. The splitting of the screen does not bring about a perfect visual experience. In addition, the color caused by the screen display technology, Brightness, reflectiveness, and other inherent problems, but also the other two display effects can not be comparable to self-luminous small-pitch LED products. Therefore, even if the same inherited the LED display brightness is too high, serious heat, bad defects, high defects, small pitch products Still with excellent display effect, win market recognition.
Since the beginning of this year, the small pitch offensive has been swift and fierce. In the large-screen splicing market, it is invincible. The data shows that in the first half of 2017, the large-screen splicing market was 4.48 billion yuan, of which the percentage of LCD splicing was 48%, and that of small-pitch LED was 35%, an increase of 8%. %, but DLP splicing is 16%, down by 8%. Undoubtedly, small-pitch LEDs have a strong offensive on the market share of DLP splicing. As a price/performance ratio inferior to LCD, the effect is not as good as LED, and the technology progress is also slower. DLP splicing is a more survival environment. Worrying.
Price is expected to continue to decline
Since the beginning of this year, with the promising market for small gaps, many LED display companies have stepped up their efforts in research and development, small-pitch production has continued to increase, competition in the industry has further intensified, and product prices have been driven down. Also, the analysis found that in small-pitch LED products, lamp beads It accounts for 70% of the overall cost. In recent years, with localization of upstream LED chips accelerating and lower production costs, chip prices have seen price cuts for the first time in two years, and it is expected that price reduction will continue. Middle-range LED packaging is also gradually being used for domestic production equipment. The acceptance of such factors as manufacturers will reduce the cost, so overall, LED lamp beads prices will continue to decline. In the dual push of competition and open up the market, the downstream small-pitch products are bound to follow the price cuts.
As small-pitch products gradually infiltrate into the indoor commercial display market, new forms of application are also emerging. The improvement of the sharpness has given rise to more possibilities for close-range display. At present, high-end shops have started to use small-pitch LED screens for playback. Commodity advertisements, there are also manufacturers to launch appropriate retail solutions at the right time, among which LED poster screens are the first to become mass production products for commercial display; high-luxury products such as auto shows, small-pitch LED screens are more popular. The colorful, flat high-definition display effect complements the car's atmospheric fashion product image. Even if it is deemed inappropriate to watch for a long time, the cost of use is too high to hinder the education market with a small distance to enter, it is still a positive arrangement for LED screen manufacturers. In addition to large conference rooms, multi-functional reporting halls, and other places, the development of virtual simulation labs, smart classroom systems, etc., is one of the direction of the company's efforts.
In addition, because of the structural advantages, it is not difficult for manufacturers to produce different shapes of LED display screens such as curved surfaces and 90°-folded surfaces. This also enables smaller pitches to meet the needs of commercial displays than other display products. The display effect, combined with the increase of production capacity and the decrease of the product price, will lead to more and more bracing for the development of small-pitch LED products in the indoor commercial display market.
Who is still unknown?
Although there is no comparison between the current small distance momentum, it does not mean that the small distance can be kept in the indoor commercial market. The study predicts that in 2018, the small-span product in the Shangxian area will increase by 59.2%, which is a product of many products. First, laser projection was followed by 48.1%, and its sales were 11.82 billion yuan, far exceeding the 60.8% of the small gap. In addition, the sales of electronic whiteboard is expected to reach 19.87 billion yuan, and the flat panel mosaic will also reach 6.69 billion yuan. , The growth rate was 20.9%. It can be seen that the competition is still exceptionally fierce.
Whether it is a short-term entry into the market, a small-footprint product that quickly gains a niche, or an electronic whiteboard that has long been a market hegemony with alarming speed, it is based on technological superiority and rapidly rising products. From this it is not difficult to find that the factors that dominate the market are, in the final analysis, factors. It is still in technology. But now, it seems that the technology of small-pitch products is still not very mature within the room. It is too bright and not suitable for long-term naked eyes. Even if it is called a low-light product, the actual brightness is better than that of LCD. Such as products must be higher; serious heat, even outdoor LED screens also need cooling equipment, under indoor applications, heat dissipation is a big problem; noise, LED display operating sound, can be ignored in the outdoors, However, it is quite abrupt in the room; The power consumption is large. Although manufacturers are always working to reduce energy consumption, in addition to the light emitting from the lamp, the heat dissipation also consumes electricity. Compared with traditional display products, the energy consumption is higher... This is a hindrance to these factors. The main applications of small-pitch products are still large-screen splicing, large-scale conference activities, advertising campaigns, etc. In education, corporate Room more limited applications.
At the same time, LCD manufacturers have also introduced seamless liquid crystal splicing products, while longer-lived, laser-illuminated projectors with sharper images are also in the midst of the development market. Nearly all manufacturers of commercial display products All efforts are being made to improve technology and complementing their weaknesses in order to increase market recognition of products. Under this, on the one hand, competition among alternative products will become increasingly fierce, and technology will replace prices as the focus of manufacturers; On the other hand, under the joint promotion of industry players, the market for Shangxian will also become even bigger. Therefore, if small-footprint manufacturers want to share larger market cakes, they must first resolve various product deficiencies, especially in the current education field. With a market share of 39%, small-pitch products want to really enter this market, and still need to strengthen technological innovation.
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