This year is Sony's first campaign against AWE. The TV product is the focus of Sony's booth. On March 10, spokesperson Hu Ge came to the scene and announced the price of the new OLED TV A8F in the world's first region in China, 55 inches 15999 yuan. 65 inches 25999 yuan.
Compared to the A1 released last year, the 55-inch and 65-inch models are priced at 24,999 yuan. For 35,999 yuan, the A8F, which is priced at up to 10,000 units, is obviously beyond everyone's expectations. It has attracted live media and audiences: 'Faith' Can have.
However, for Sony, there is a deeper consideration behind the price.
Sony A8F
'If the A1 released last year is a small-scale chopper for Sony to enter the high-end OLED market, then the A8F will become the key product for Sony to shake the entire OLED market. ' After the release of the interview, the director of home display products of Sony China Chen Hao Said.
Where does Sony's confidence come from? What about A8F's market prospects?
A1 is the source of confidence
According to China Yikang statistics, from 2017 to 2018, Sony occupied 36% of the domestic OLED market, and achieved a market share of over 65 inches and over 10,000 yuan.
65 inches is the current baseline for large-screen TVs, and the price of 10,000 yuan is a rough price division for high-end TV products. These two indicators combined into one, that is, we often say that the high-end large-screen market.
Sony achieved this remarkable achievement by relying on only one product, A1, and it took only 10 months.
More than just OLED TVs, Sony’s entire color TV business has risen against the trend in the past year. According to China Yikang’s data, the retail volume of the Chinese color TV market in 2017 was 47.81 million units, which was a decrease of 8.1% year-on-year. However, Sony China Color TV business However, its sales increased by 18.5% year-on-year.
One of the important reasons is that since 2016, Sony has continued to adjust its television product structure. The proportion of large screens and high-end models has continued to rise. Z9D and A1 represent high-end products that precisely match the trend of consumption upgrades in the Chinese market.
So this time, the A8F once again selected China.
Successor A8F
Compared to the A1 released last year, the A8F has also been redesigned in terms of appearance. It has increased the support of the stand, more in line with the aesthetics of traditional consumers. In terms of human terms, it is more like a TV, and A1 is similar to an artwork. Since the A8F has no back support and tilt angle, it also reduces the space it takes up when placed. The practicality is no doubt better.
If you are pursuing a sense of design and have ample budget, choose A1; if you like simplicity and traditional aesthetics, choose A8F. Sony has repeatedly stressed that A8F is not the so-called shrinking version of A1. A8F has the same OLED display as A1, and X1 is advanced. Version of the image processing chip and screen shaking sound sound screen technology, so in the performance of the sound and picture, the two are almost the same.
However, the emergence of A8F, in addition to giving consumers an extra choice, also undertook the important task of opening up the soil.
The data shows that the retail sales of OLED TVs in 2017 achieved an 88% growth. In 2018, OLED TVs will continue to maintain healthy growth with panel supply growth and price reduction, and are expected to increase by 123% year-on-year.
Last year, OLED TVs that were already less than 10,000 yuan appeared, and they were even cheaper than high-end LCD TVs. It would appear that the A8F, starting at 15,999 yuan, will not only help Sony maintain high-end positioning in the OLED camp, but also The more competitive price of A1, assumes the responsibility of expanding the share of the growing OLED market. In 2018, A8F can replicate or even surpass the performance of A1. It is worth looking forward to.
