Google Back to China: Eight Years of Itching, AI Opens Roads


In the Internet field in China, Google has been doing 'outsiders' for several years. The absence of Google has also given rise to the rise and development of domestic Internet companies, such as Baidu. However, Google has not forgotten its own 'return to China'. Objectives, missed the PC and mobile era of Google, do not want to miss the AI. And this time for the first to return to China, is the Google AI China Center dominated by Li Feifei. Now Google is more practical, with the history of the Chinese market It seems to have become a smoke cloud.

If time can be reversed for eight years, if we can come back, I think things will be another version. Can not be harsh for the guests and guests, at least will be more decent and embarrassing, not so hard to strike. Not to give a step, untimely, create An irreparable vacancy.

Frankly speaking, if there is any regret, I think more of it belongs to Google, because afterwards many active initiatives showed everything. Although no one would be willing to admit the misstep, there would be no regrets. After all, we all have Self-esteem. They both changed their subject matter, and they are not at all embarrassed. This way, it also keeps a lot of domestic flour flourish.

I remember very clearly that during the first few days of 2010, I was still in the Wall Street Journal's Chinese website and personally edited the Chinese news of Google fans to the Wudaokou Google Building. Two months later, the more direct confrontation made everything disappear. Recoverable. However, time will scatter everything. That scene, like many news at the time, is annihilated in the domestic Internet world.

Milan Kundera said that only once happened, as if nothing had happened. The old man from the Czech Republic really saw everything. Now many people have forgotten, or simply do not want to know; 'after zero' is already the Internet The main users, most of them, have never experienced it before, or perhaps do not know what services Google offers.

Eight years later, it's not painful, it hurts. Google is not an egg. It is an Internet giant without this cake. The visible future is still firmly established in the industry. However, the stone is a huge rock. It is an unstoppable chariot. It is the world’s No. The two major economies; it does not hurt the fur, but the forest is dense.

Seriously. With the rise of China’s economic strength, the rapid growth of China’s Internet economy, Google, which once occupied 30% of the search market share in China, faces the world’s largest Internet and smart phone market. It is like a coronation novel. Outsider. Isolated, Isolated, Absurd, Powerless. Want to change, Want to push door, Invisible resistance, Invisible direction.

The world is changing too fast, and the smart phone industry is developing faster. Perhaps Google thought of losing a huge search market that took up 30% of the market, but perhaps they wouldn’t think that they gave up the world’s largest smartphone and Android market rashly. 3. In the troika, Lord Blin, Lord Schmidt, Peggy hesitated and chose his good friend.

After all, at the end of 2009, smartphones accounted for only 17% of global mobile phone shipments, and Android’s market share in smart phone platforms was only 3.9%. Even optimistic people would not think that Android’s global share at the end of 2010 was already To 25%, it was 52% at the end of 2011, becoming the first platform for smartphones.

Strictly speaking, Google did not leave the Chinese market, but it was Google’s decision to transfer servers to Hong Kong, China, to allow its services to be “leaved” from the mainstream user groups in the Chinese mainland market. In addition, Google also closed some services in mainland China. Products, including whale's Google Music, Google Life Search.

But the things that were lost by hand, and want to get them back, are already separated by mountains of water. Last May’s I/O Conference, Google announced that Android’s global monthly active equipment exceeded 2 billion. This data does not include the Chinese mainland market. Why? Chinese Android doesn't have a umbilical cord that connects Google Android.

What did Google lose? According to IDC, China's smart phone shipments in 2016 were 467.3 million, an increase of 8.7% year-on-year, including 422 million Android phones, accounting for 91% of the total, and 1,470 million smartphones shipped worldwide. , a year-on-year increase of 2%, of which Android phones are 1.25 billion, accounting for 85.3%. In other words, Google has given up one-third of Android territory. Gmail, Google Play, Google Map, YouTube, Google Drive, Google Lost How many users, how much data have been missed. This account, Google will not be counted.

Apparently, without Google, Baidu has no worries, and the performance of the financial reports created a tragedy such as Wei Zexi. Without Google, Android has grown wild in the country, creating many domestic eco-platforms and going to the world. Legion. The fertile ground of the Chinese market, Google's huge pits, nourishing a large number of Chinese Internet giants. For the Chinese Internet economy chariot, the lack of Google is not a bad result, but an incubator.

Because some things can't be said, Baidu is also somewhat reluctant. Li Yanhong can be confident to say that Google left China because the competition was not Baidu. Well, in terms of product localization and grounding, Google is not as good as Baidu; but no one Because of the temporary market competition (and the fact that Google Pages are often not found), the company will easily give up a huge market that is still growing and occupies 30% of the market. At this point, the wolf factory manager is not seeking truth from facts. No respect for the facts.


But outsiders’ Google’s mentality towards the Chinese market has quietly changed. At Google’s I/O conference in 2012, Brin made cool appearances with Google Glasses. After a distraction, I found him in a good mood. He was so inconvenient to ask about China. What is the market planning? Brin is still excited at the excitement and reads a cliché. 'We haven't stayed away from China. Google is very focused on the Chinese market and the situation will gradually improve.'


Yeah. Brin who decided to make that decision shouldn’t be the person who solved it. But I didn’t expect that the dismissal was just another Google executive I/O interviewed that year—it was still Pich, the senior vice president in charge of Chrome's business, hadn't had a beard yet, and was a bit shy in the media.

In contrast, Schmidt, who is in peace with the facts, is quite capable of grasping his senses. After the end of his visit to North Korea in January 2013, Schmidt participated in a geek park in Beijing. He shook the Internet industry in China very decisively and lost no time. Complimented the enormous potential of the Chinese Internet market. When asked about why Gmail could not be used, Schmidt also laughed and said nothing. This is a real businessman, not hurt.

In 2013, Liu Yun, the head of Google Greater China, left. It is widely believed that he has lost confidence in the business outlook. In those two years, Google China’s business products left only advertising services for Chinese companies expanding overseas. And the mobile platform giant became an advertising agency in China.

One year later, Andy Rubin, the father of Android, was transferred to the 'CPPCC' department. Pip guessed the two core departments of Chrome and Android, and became Google's big housekeeper in October 2014. In February of the following year, Pichai was In an interview with Forbes, he publicly showed his good intentions to China, stating that 'I hope to find a model for Chinese Android users and developers. This is Google's priority work'. Please note that he emphasized Android.

Six months later, in August 2015, Pipchae became a matter of Google. The embarrassment of that year had nothing to do with him; after all, five and a half years later, the previous generation of things should not be left to this generation. The Alphabet troika let go of In the Chinese market, Google’s Pipi guessed it. Although search, maps, and video do not have any hope of returning, Pijian guessed at least a breakthrough on Android.


'I'll focus on lighting the moon, and no matter what the moon shines on the ditch'. It's frozen for five years. It's not a moment to melt. A month later in Seattle, the China-US Internet Forum's 'Three trillion dollar' photo, Nadella , Cook, Bezos, Zuckerberg, 100 billion U.S. American technology bigwigs greeted one after another, breezy around the real big man, smiled. Even Zuckerberg was awkward. 3. Put on a red tie and put on a handsome suit with a smile on your face to make a good impression.


However, there is no Picai in this picture. The China-US Internet Forum does not have Google, the world's largest Internet company. Even more intriguing is that originally Google was on the invited list. The reason why it did not attend was ultimately unknown. However, the next day, Pico guessed in a high-profile at the Silicon Valley headquarters to welcome his fellow Indian Prime Minister Modi, shaking hands with the clamp to talk about the bond between India and Silicon Valley.


In contrast, Pipchae was not unequivocal. Uber's founder Clarnik, who was expanding the Chinese market at that time, rushed to Seattle with lofty hearts. Even the Uber boot ads in Seattle were all flying with Chinese and American flags. To his great disappointment, he was invited to participate in the Internet Forum, but he was not invited to enter the 'Three trillion pictures'. The Clanknik can only accept an exclusive interview with Xinhua News Agency in Seattle and try his best to get a little PR score in China. There is no explanation for him in the photo.

From the beginning of Pichie’s arrival, there have been rumors that 'Google is returning to China'. China’s two major mobile phone giants are also involved. In October 2015, Google handed over Nexus orders to Huawei, a Chinese manufacturer. Rumors that Google and Huawei are negotiating When Nexus cooperated, it also mentioned the desire for the Chinese market and hoped that the cooperation between the two parties was another good start.

Lenovo, which acquired Google’s Motorola Mobile, is another Chinese manufacturer that most needs Google. A few months later, in January 2016, Chen Xudong, who was the head of Lenovo’s mobile business, said in front of many reporters that Lenovo and Google’s top executives Has been closely communicating, Google very much want their services back to China, because China is the largest market for Android phones, but has nothing to do with Google services. Google executives have said that no multinational companies in the Chinese market is incomplete.

He finally made it clear that 'Google will definitely return to the Chinese market this year'. I admire Chen Xudong’s straightforwardness in the face of the media. He wanted to tell him that Google’s top executives included Phi- guess. But Chen Xudong’s promise did not become a reality, of course not His problems. Some things, not their own desires, can take time to resolve the gap between each other (in fact, unilaterally). Google services still need ladders to use, and ladders are getting less and less.

A small sign of Google’s increasing emphasis on China is that the Chinese media reported for the first time on Google’s I/O conference in 2012. There were only two of them. Sina was one of them. In recent years, Google has been invited to attend the I/O Conference. In mainland China, there are more and more media, and it has reached 10 in 2017. Although most of the products updated and released by Google I/O Conference each year cannot be used in mainland China, this does not affect domestic Android developers. The media and readers have paid attention to this Google event.

On the issue of how to return to China, Google has become more and more practical. Search and other services can not return, it starts with serving Android developers; Android services can not be reconnected, then start with such future technologies as AI.

In 2016, there was still a turning point. Google's artificial intelligence brother company DeepMind (belonging to Google's Alphabet) was in the same year's war with Korean national Li Shishi, and immediately became the focus of Chinese science and technology and Go lovers. DeepMind had no suspense over Li Shishi. It is not surprising, but this man-to-man battle is the prelude to the final Chinese man-machine battle (the following year to Ke Jie).

In December 2016, Google hosted the first China Developers Conference at the National Convention Center in Beijing, China. At the same time, it announced the opening of a developer site for developers in mainland China, providing various service products required by Google developers. Yes, these developers' websites use the .cn domain name, which is Google's new service in mainland China after 5 years.

A few days later, Google CEO Picai and his co-founder Brin visited Beijing's Chinese Chess. They had a friendly exchange with head coach Yu Bin and Duan Nie Weiping. They are almost every year in recent years. Visiting China, but Brin is rarely to China. Less than a month later, Brin returned to Beijing to visit Google’s co-working service for entrepreneurs, People Squared, to provide funds to Chinese entrepreneurs, and mentors and Services supported by the development team. While nominally a vacation, the significance behind this is self-evident.

The co-founder who advocated confrontation that year was gradually becoming more stable and practical.

2017 was the year when Google artificial intelligence was launched in China. In March, Google Translator was used normally in Mainland China after three years; in May, the ultimate human-machine battle of Ke Jie and AlphaGo attracted almost all domestic technology enthusiasts. And the eyes of the technology media. Even if for various reasons there are no detailed reports affecting the breadth of the spread, Google has also achieved the established effect of borrowing go for public relations.

In August, the Google AI engine TensorFlow China Station was officially launched. In December, Google’s China Developers Conference in Shanghai announced the establishment of an artificial intelligence center in China, which will be led by two Chinese-American AI-known researchers from mainland China. Obviously, Google does not I would like to miss the opportunity for growth in China in the AI ​​era, but I do not want to miss the AI ​​talent pool in mainland China.

Although the news of Google services returning to China was reported again and again, it was confirmed again and again that it was only intentions and rumors. Perhaps in the era of PC and mobile, Google really lost the opportunity to move away from the world’s largest Internet market and Android smartphone market. How long does this period last? No one knows. But the AI ​​era may be an opportunity for Google to re-open its own market in China, a huge market, to compete for top talent and technological opportunities in China.

If I come again, I don't think Brin will make that decision. After all, Google has just entered into a partnership with Saudi Aramco under the Saudi government to build a new center for science and technology in Saudi Arabia to help Saudi Crown Prince realize the economic transformation goal of 'Vision 2030'. .


2016 GoodChinaBrand | ICP: 12011751 | China Exports