Today's TV market, everyone is talking about differentiation. So a lot of endorsements and celebrities have become the core of the audiovisual industry stage. But is this really what consumers need?
It's not that the endorsement is not good, it's not that the stars don't fire! It's a good product that needs the real thing, really dares to say, 'I'm not the same'. March 2018 Shanghai AWE Exhibition, As a sponsor of the Fifa World Cup in 2018 (which had squeezed out previous Sony last year), Hisense has brought such surprises. He dared to venture out and say that he is a product for football: U7.
What is a good football TV! Of course, it is a good TV first, and you have to get a bunch of 'tech trees': oversize, 4K, HDR, ultra-thin design, ultra-narrow, ultra-high color, ULED, Highly equipped with CPU memory, super UI...etc. Each scientific term can explain hundreds of words, thousands of words, and even more. However, these are basically standard for high-end products. They must be born of football. ', U7 needs more 'difference black technology', 'use real skill'. In this regard, U7 has at least 4 big surprises!
In the first aspect, the first is to “see” what? Stand in front of Hisense U7, do not boot, at first glance is the proportion of 95% of the screen - this is the full screen in color TV. Have played Apple's latest mobile phone, should It is clear that this is the latest technology. Turn on the TV, you can feel the ultimate resolution, comfortable brightness, perfect contrast details, the visual impact of ultra-wide color gamut.
In particular, the U7's display capability is extraordinary when comparing details in the bright and dark parts of the picture. This benefits from true HDR technology. As a standard technology for next-generation imaging products, HDR is almost everywhere. However, not all The HDR is the same: whether it is from the signal processing, algorithm optimization, screen and backlight design, the choice of various ICs and drive circuits, the optimization of the details of intelligent matching, can achieve true HDR is a 'complex system' test .
Hisense U7 product adopts a professional film backlight adjustment method to adjust the color and brightness information, from the source of the super clear signal to the TV terminal, without loss of signal, without loss of clarity, to ensure the end-to-end ultra-clear viewing enjoyment is true Full HDR.
In the second aspect, it is an old topic, “No sound can't get out of it”! It's even more so! The cheers from the crowd are the culmination of every game. However, enjoy or experience it. On the spot, your TV doesn't have a good voice, especially a good bass, but it doesn't work.
Hisense U7 adopts a unique patented technology to comprehensively improve the bass performance of the product (bass effect is the biggest bottleneck in traditional ultra-thin TV audio design). The patented technology is called 'Air Sound Field'. It uses a dual mode. Resonance ultrasonic sealed sound cabinet, directly conducted into the ear by air vibration, can present the bass performance of 3 times the volume of the traditional phase-inverted speaker, so bass performance is more mellow and hierarchical.
At the same time, U7 audio system is also equipped with a fully upgraded Hi-Sound Pro audio system and Dolby Atmos Dolby Panorama sound, theater-grade sound field, to restore the contest site, truly let the audience 'sound' on the ground.
Third, liquid crystal display technology is applied to 'watching the ball'. The most noticeable performance bottleneck is 'sports clarity' - after all, the 'ball' that flies to the goal at the moment, but it is not clear, it will be a huge regret. In this regard, Hisense U7 takes the lead in implementing 'smart motion detection' and 'automatic optimal state adjustment'.
On the one hand, the Motion Flow intelligent motion frame measurement technology adopted by the U7 series can clearly and smoothly restore true physical motion trajectories and is more suitable for viewing motion pictures. It uses SR definition enhancement technology to solve the problem of video clarity under different quality signals. On the other hand, the intelligent AI system, through the complex real-time content recognition, confirms that the viewer is 'appreciating the game' and automatically adjusts the TV's status to the 'best viewing settings' under the AutoSport intelligent sports mode: Instant start Trajectory stability, color compensation, contrast optimization, brightness and light control, and other four screen enhancements make the motion picture clearer and smoother.
These technologies not only allow U7 to present sporting events with excellent picture quality, but also eliminate the cumbersome “research parameters and debugging parameters” of consumers, and maintain the best 'equipment status' at all times for intense competition viewing. - The scene will not appear again: rush to the front of the TV, but it needs to be 'slow' to debug the best viewing parameters.
Of course, consumers buy U7 is not just for 'watching the ball'. This determines the characteristics of U7 to 'get off the kitchen in the hall' - it must be not only a 'viewing ball' but also a versatile king. This is U7's fourth major purchase worth having 'material' points!
Hisense U7 series achieves ultra wide-area full-screen, 360° full-view aesthetic design, actual viewing area of more than 95%, ultra-thin 2mm frame, screwless design - the beauty of the shape as the early morning sun's 'morning flower', beautiful Do not speak. At the same time, equipped with Hisense's new VIDAA AI artificial intelligence TV system, with full scene voice + full scene graph search function, will be 'TV watching' extended to clothing, food, housing, transportation, entertainment in all five aspects of life support.
Users can use 'voice' to quickly find out the events they want to see. They can also use voice to achieve translation, take-away, ticket booking, smart home control and hundreds of smart life services. Voice interaction supports unprecedented six consecutive rounds of human-machine dialogues and can remember , Understand the context, can accurately understand the user's intentions, and identify up to 33 kinds of character relationships, while supporting the Mandarin, Cantonese, Sichuan, Hunan, Shanghai dialect, Minnan dialect recognition.
In addition to voice intelligence, Hisense U7 also has a huge upgrade in graphics and text intelligence. Hisense called it a full scene graph search interaction. When the TV plays the screen, press the remote control 'small poly' button, the TV will automatically open screenshot sharing and images The recognition function only takes 0.1 seconds to complete the screen capture, and quickly recognizes the products presented on the screen, celebrities, station signs and two-dimensional codes, consumer celebrities and interactive celebrities. Even users can watch the match You can share the exciting goal of a key shot to the circle of friends.
Hisense's UI, which was born for 'football,' also prepared 'fan welfare'. At the AWE site, Uruguayan legend Diego Devel was on the U7 platform and interacted with live fans as u7 Chief Experience Officer. From March 15th onwards, in Beijing, Shanghai, Guangzhou and other cities, Hisense will hold a series of new u7 series tastings. A number of domestic first-time football stars, Dago, will visit the site to jointly test the performance of this official World Cup custom product. And interact with the fans - many 'ball powder' Don't miss these benefits!
