From March 8th to March 11th, 2018, the China Home Appliances & Consumer Electronics Expo was held at the Shanghai New International Expo Center. This fair is one of the world's major home appliances and consumer electronics exhibitions. The exhibition hall covers an area of 120,000 square meters, nearly 200,000. People visit.
During the expo, Vantage, a well-known high-end kitchen and electric brand in China, was the exhibitor of AWE. On March 9th, a new spring conference was held at the AWE venue. A fashion show featuring the theme of “Kitchen post-industrial era” was given to the entire fashion industry. , The kitchen industry has brought a strong shock.
Fashion Revival, Exhibiting the Beauty of Metal Industry
It is understood that the AWE Vantage Pavilion has been divided into five areas: 'Industrial Revivalism', 'Fashion Metamorphoses', 'Productivity Awakening', 'Knowledge is power', 'Song of Iron and Fire', and multiple stylish kitchens. Scenes, showing a variety of life styles, bring new experiences to the audience. The overall exhibition hall is decorated with industrial elements such as gears, copper tubes, screws, and grids, to deduce a different kind of 'kitchen after industry'.
Among them, the 'Productivity Awakening' area is a stylish industrial show platform and product release area created by China's famous fashion designer Hu Sheguang, and it is also the site of the Vantage Spring Conference.
Vantage's spring conference featured industrial winds. The model was dressed in a Huade elemental heavy metal clothing designed by Hu Sheguang. The cold metallic luster, cool design, and unique kitchen electric elements immediately triggered a metal frenzy throughout AWE.
The biggest focus of the whole conference: Vantage's three new products, 'Vintage Fine Kitchen', 'Vandian Vortex Smoke Machine', 'Vintage Sky Mirror Smoke Machine', also made its debut on this show, its stylish appearance, excellence. The performance is in harmony with the metal wind stage, which fully explains the characteristics of kitchen electric “re-fashion”.
Vantage's X-MAX precision cooker, using patented poly combustion technology. 7-speed fine control, large firepower, high thermal efficiency. X-MAX innovative aesthetic design, stunning audience. Vantage hidden series hood, lift hidden oil network Structural design, the entrance to the mouth can be automatically explored 150mm, away from the closer, of course, suction cleaner; new upgraded steam washing, intelligent voice control, excellent performance. Vantage Sky mirror series hoods are used to gather speed-absorbing technology, smoke The width of the chamber is 20mm wider than the conventional tower type machine, which can hold more fumes. The medium wide oil net structure is upwardly convex and forms a double negative pressure structure with the smoke chamber, so that the central main smoke quickly gathers and the suction row is unobstructed.
Highlights Fashion Innovations Light AWE
At the press conference, Chairman Van Yee of Vantage made a keynote speech around Vantage's 'Fashion Strategy', and fashion designer Hu Sheguang also praised 'Vadim is a worthy and committed family of fashion'. In the fashion strategy of Vantage, Hu Sheguang was An important partner. In the activity, Pan Yejiang officially awarded him the title of “Vitalia Fashion Creative Officer”.
Vantage is not only a practical player in the fashion industry, but also a practical person in the public welfare community. In this conference, Vantage fulfilled its commitment in the “Exchange Warmth” charity event and donated 800,000 yuan to the two projects of Suiyu Fund for the entire event. The conference will bring an exciting positive energy.
In the final stage of the launch of the new product launch, Vantage's product image spokesperson Lin update debuted, rousing fans' surprise screams. He always liked the 'secondary element', and also brought an image of Vanguard products' anthropomorphic 'shy motherhood' image to make a stunning audience. Eyeball. The young and entertaining image of Vantage is reflected in the renewal of the forest, which greatly narrows the distance between the brand and the audience.
Lin Lin also showed off his cooking skills. He and Han Wei, vice president of Vantage, completed the production of a delicious cake using industrial streamlined operations, echoing the theme of the entire conference, perfecting the wisdom of the kitchen and the beauty of industrial art. Converge, and pass it to every audience who loves life.
The ultimate experience Sharing kitchen industry fun
In addition to the unique design of the exhibition area and the stage design, the company's unique product appearance method, Vantage also provides a rich interactive experience at the scene, trying to transform the traditional one-way product launch into a two-way sharing of the beauty of the kitchen electric industry with consumers. Festive feast.
Vantage installed a 'Smart Brain Brand Art Space' on the outside of the exhibition area and held a knowledge kitchen conference on the theme of 'not just food' on March 8th. It proposed the concept of 'knowledge kitchen' and expanded the smart kitchen. Connotation. The audience enters the interior of the device and can also watch two holographic projection videos that Vantage has carefully prepared. In addition, there are more 3D projection technologies, which are both interesting and technological.
In Vantage Pavilion's 'knowledge is power' area, Vantage also has a small 'wisdom brain'. Audiences can use the headset to listen to the magic mirror V2 hoodie to broadcast the 'More than Food' section of Vantage and the new world handbook reading audio. According to the disclosure, Vantage has cooperated with the apprenticeship APP of the New Century. From March 8 onwards, the Magic Mirror V2 will update a book audio one day in the next year, allowing users to listen to books while cooking and interpreting knowledge. The real charm of the kitchen.
Concept Leads Vantage Sets Up a Smart Kitchen Revolution
In most people's cognitions, the kitchen is the focal point for family emotions, and the kitchen electricity that is full of smoke seems to be incompatible with fashion and heavy industry. Vantage boldly merged the three to uncover the unprecedented innovation and excavate the beauty of kitchen appliances in addition to emotions. The beauty of wisdom and the beauty of art make it appear to the world. The driving force of innovation comes from Vantage’s philosophy of “smart life”.
In recent years, Vantage has proposed 'smart life,' advocating the use of smart products to empower people and guiding people with fashion ideas, bringing high-end personal life to modern families.
The 'Kitchen post-industrial era' is the extension and interpretation of Vantage's 'Smart Life' brand concept. It is an artificial intelligence strategy and a fashion strategy's step-by-step. It's a stylish and beautiful industrial design, more humane intelligent solutions, and better quality. The three different dimensions of the service experience demonstrated the new way of life that Vantage has been exploring, combining intelligence and fashion. ' Vandy chairman Pan Yejiang explained this at the press conference.
Behind the fashion and industry is Vantage's grasp of modern consumer upgrade trends, leading the trend of kitchen electric development. Based on the pursuit of 'Smart Life', Vantage further developed an international strategy, fashion strategy, smart kitchen strategy, Develop a diversified cross-border layout and strive to become a global leader in high-end quality kitchen space.
With ideas as the guide, and practice promoting innovation, Vantage will not only bring about the revival of 'Kitchen Heavy Industry Fashion', but also set off a wisdom revolution in the field of kitchen life.
