Technology innovations | Foxconn Envision Sharp | 'People' | Word strategy

On March 8, the 2018 China Home Appliances and Consumer Electronics Expo was held at the Shanghai International Expo Center. As one of the world's major home appliances and consumer electronics shows, the theme of AWE 2018 is 'Smart Life, Global Platform'. With support from Foxconn , Sharpe, after returning to the Chinese market, once again climbed the stage of AWE, focusing on health technology, bringing a black and white power product matrix to the exhibition to surprise the audience.

With the upgrading of consumption, the market competition is becoming more and more fierce. For companies to develop, they need to continuously innovate under the essential demand of people. Since last year, Sharp has brought many products to the market to surprise consumers through product innovation, such as the defiance launched last year. The ultra-narrow bezel series, Sharp AQUOS 8K TV, and 6 series and 14 new products to meet different consumer needs create ideal living plans, especially the launch of the world’s first consumer-grade 8K TV, which is Foxconn’s industrial advantage and Sharp’s technical strength. The symbol of integration, pilot color TV market development trend.

People-oriented Sharp health ecosystem shines AWE stage

All the time, black and white electricity meets the needs of users at different levels with different divisions of work. At this exhibition, Foxconn and Sharp equipped with 'human' font booths, surrounded by clean air, clean water and clean food. The products are displayed in a concentrated manner, conveying the people-oriented product concept of Sharp Technology from form to intension, creating new products with science and technology, reorganizing the order of household dimensions, and using technology to create value for humans.

At the AWE 2017 exhibition, Sharp displayed 8K ultra-high-definition screen, stunning the entire exhibition. 8K ultra-high-definition screen, let the industry and the public see the important role of 8K ultra-fine image technology in future smart home systems. The Foxconn and Sharp's groundbreaking 8K large display screen is composed of eight 104-inch high-definition screens spliced ​​into an LCD screen. Among them, the Sharp 8 screen can be divided into two 8K*5K displays, which is currently the largest LCD. The screen, with a maximum resolution of up to 16K, can be used for appreciation, restoration, research details to understand the current history, future and media cooperation, and can also be used for home decoration as a wall, even in education.

In addition, in order to respond positively to the national cultural strategy of “moving the cultural relics” and “going out of Chinese culture”, Sharp also acts as a high-tech interactive arts and exhibits a strategic partner for the “Qingming Shanghe Diagram” tour project, using sharp 8K ultra-high-definition technology to fully support it. The “High-Quality Interactive Art Exhibition on Qingming County River” exhibition tour, through the 8K ultra-high-definition display, finely restores the Northern Song Dynasty master Zhang Zeduan's “Ping Qing Riverside map,” a complete picture of the magnificent masterpiece of coloring and handing down the complete picture. Benefit from super With a high resolution, the pictures can be pinned on the boat, the street vendor's small commodities, and the city's text can be clearly identified, allowing the audience to personally experience the elegance of this famous painting.

In addition to the debut of the AWE exhibition, the industry also for the first time will be Qingming Shanghetu ultra high-definition video in Beijing 1375 square meters independent exhibition hall in the use of Sharp 8K eight-screen display area, the extension of 180 days, the average daily flow of 80,000 visitors , It is estimated that there will be 14 million tourists throughout the year to have a chance to get close contact with this handed-out piece of the Qingming River on the 8K ultra high-definition display.

In addition, Sharp also showcased an unexpected 8K TV product, the 65-inch 8K TV. To meet the more common people's enjoyment of the 8K ultra-fine-detailed TV, Sharp's first consumer grade last year. Based on the 8K TV, we will make a breakthrough and bring the first 65-inch 8K TV. 'This 8K TV meets the needs of many home living rooms and allows 8K TVs to reach more users.' said Chen Zhenguo, vice president of Foxconn Technology Group. It is understood that this product is more affordable, is a real consumer 8K TV. In the medium and long term, Foxconn sharp 8K technology respected for the entire home appliance industry, smart manufacturing also has far-reaching significance, with With the advent of the 5G era, the combination of 8K and 5G will reshape people's working life, education life, entertainment life, family social life, safe life, healthy life, property purchase transactions, and living environment-friendly auto life.

In addition to the 8K, there are also recipes customized by the Hong Kong Food Festival chefs for the audience. The clean and delicious foods are all produced on site by Sharp appliances. They perfectly interpret the delicious food while bringing 'clean food' to the food. Consumers. Also on-site Sharp 'clean air', 'clean water' series of products are also displayed, with Sharp's latest QUEEN 2SE, Baby Queen two new air purifiers, for example, new products are equipped with the most cited Sharp It is proud of the 'PCI Plasmacluster Technology'. This technology uses high-pressure electricity to ionize the water and oxygen in the air to decompose into H+ (positive hydrogen) and O2- (negative oxygen) ions, which are combined into OH radicals through these ions. Stripping of hydrogen ions (H) in bacterial proteins, forming water molecules (H2O) to achieve inhibition of planktonic viruses, decomposing inactive planktonic fungus targets for healthy homes. It is reported that the technology is widely used in 109 countries worldwide, and has received 10 countries A total of 28 third-party agencies have verified that they can deal with airborne viruses, allergens, molds, bacteria and other 34 types of harmful substances, remove pet odors and odors, and have excellent organic and chemical substances. fruit.

In 2018, Sharp will return to the Chinese market in a completely new way. Under Foxconn's empowerment, integrating more health technologies that meet the essential needs of human beings into the product will further improve Sharp's “Structure Matrix of the Herringbone.” Based on the basic human needs From the starting point, Sharp uses screen as a smart home control center to bring higher standards of living information to the user, and sinks a richer and more intelligent family scene into real life to create a better life.

Healthy Product Matrix, Ideal Life Template

With the upgrade of consumption, health technology has become the focus of the market's most attention. In AWE2018, Foxconn and Sharp brought their white goods to the exhibition site, relying on outstanding product genes to drive development through innovation, and returned to the Chinese market across the entire black network. After being loved by consumers, Sharp once again led the health science and technology, brought its white electric products, escort people's lives, and used technology to defend healthy life.

In the smart home Internet ecosystem created by Foxconn and Sharp, clean air, clean water, and clean food are the basic starting points of the three most essential human needs, supplemented by beautiful faces, smart brains, healthy bodies, etc. A higher level of demand, integrating fragmented household products into a co-operative ecosystem, covering all aspects of human life, creating an ideal lifestyle model for a healthy quality era.

In recent years, air pollution mainly due to haze phenomenon has caused people to pay more and more attention to air quality. Purification of air has become a top priority for every family. At the exhibition site, the Sharp air purifier displayed in the clean air zone opened the smart net. Age of Life: Equipped with a net ion mass space purification technology can effectively remove mold and virus; PM2.5 solid particle removal rate of 99%; also provides interconnection services, can interact with WeChat and purifiers, and thus achieve convenient operation.

In addition, another Sharp's 'snatching' work, Sharp mosquito air purifier is even more alarming. Now the weather has gradually warmed up, and soon the mosquito breeding season can clean the air, eliminate bacteria, The type of mosquito can be accurately identified and culled mosquitoes. This air purifier is more like a product in science fiction. Open air purifier can make the air circulation in the entire space convection, and with the exclusive PCI net ion group technology Inhibiting the spread of planktonic bacteria can also effectively reduce the risk of bacterial transmission caused by mosquitoes, and in the summer bring more protection to the family.

While products such as sink dishwashers, refrigerators, and waterless cooking pots that meet people's essential needs abound in clean water and clean food exhibition areas, Sharp uses a technology to create a healthy home appliance concept and create technology for life. Surprise.

Since Sharp returned to the Chinese market, under the leadership of Foxconn, Sharp's outstanding achievements in the field of black electronics are obvious to all: On the day of 'double 11' in 2017, Sharp's omni-channel sales exceeded 2.5 billion yuan, which was comparable to the same period of last year. The growth exceeded 406%. On November 11th, the total sales of the Tmall Black Power No.1, the sales volume of the Black Caterpillar NO.1 in the Tmall official store, and the No.7 gross sales of the Tmall Double 11 business list were ranked. Ranked NO.1. From November 1st to November 11th, JD.com Black Power NO.1 was 1119% higher than the same period of last year. Suning's omni-channel sales exceeded 520 million, and black-box NO.1 was accounted for by sales of large-screen TVs. More than 90%. Gome's omnichannel sales exceeded 270 million and won the black power double championship.

Nowadays, Sharp adopts the entire product matrix of black and white electricity to better interpret the concept of people-oriented technology and bring a better life to consumers. Its future market performance is worth looking forward to.