On March 8-11, 2018, the annual science and technology feast China Household Appliances and Consumer Electronics Expo was held at the Shanghai New International Expo Center. This year's event attracted more than 800 well-known home and abroad home appliances, consumer electronics and cross-industry companies. As one of AWE's core exhibitors, TCL also brought many new technology products to the show. They also brought solutions to the pain points of refrigerators in consumers' lives.
In this exhibition, Wanweijiadian was also very fortunate to have invited Xing Zhexi, general director of the washing machine product center of TCL White Division, and provided special coverage for the TCL ice wash.
On the eve of the exhibition, TCL Spring's new product launch conference was also held. In response to the conference, TCL proposed a brand new “free pollution+” product brand strategy upgrade. Xing Zhexi, General Director of Washing Products Center, TDK White Power Division, and Wang Xing, General Manager A deep discussion.
For the latest release of TCL washing machine 'No pollution +' strategy, Xing Xing said there are four main goals: First of all, in 2018, it is necessary to implement an anti-fouling product lineup in the entire channel under the TCL line; Secondly, it is necessary to promote the TCL pollution-free washing machine to enter the campus by sharing washing machines, to care for the health of students; Third, the TCL will gradually after 2018 Stop R&D investment for non-polluting washing machines; Fourth, by 2020 plan Stop production of non-fouling washing machines, so that more users can enjoy the health care brought by the pollution-free washing machine.
Uncontaminated washing machines pioneered the use of offline channels in 2018, gradually changing online
TCL takes the lead in The offline omni-channel realizes the layout of the contaminant-free washing machine. Then what will happen to the online washing machine product line?
According to Xing, TCL will gradually introduce non-fouling washing machines through some single products and differentiated products according to the characteristics and attributes of online channels. In the end, TCL online will also shift toward the direction of no-pollution.
Pollution-free+ is not only an upgrade of brand strategy, but also an upgrade of product technology. Pollution-free technology as the core, from From 1.0, 2.0 to Free Sewage Technology Solution 3.0 is continuously upgraded, Solve the secondary pollution of the user's washing machine and clothing cross-contamination The problem. At the same time, the capacity of the washing machine was also upgraded to achieve 12KG large capacity washing space, to meet the needs of a large number of laundry for the whole family at once; washing and baking upgrade, the first low-temperature quick-drying condensing washing and drying machine, double-layer high-efficiency metal condensation Achieve 40 minutes of quick washing and drying - 2 shirts 40 minutes fast washing and drying, ie quick-drying, 2 shirts 26 minutes speed drying; mute upgrade, using motor, blower BLDC double conversion technology, to achieve 45 decibels wash Mute, speed up to 1400 rpm, easy support for long-term efficient and smooth operation of washing machine; smart upgrade, equipped with T-DI intelligent precision automatic delivery system, 1.2L large capacity, once added to meet user needs for washing in January, to create a comfortable living space; These ones Differentiated technologies and products to improve the overall competitiveness of TCL washing machines, leading the market, providing users with a higher-end, healthy product experience.
Mute is a major development direction of the washing machine. So what kind of figure is the 45 decibel mute proposed by TCL's new generation of pollution-free washing machine?
In this regard, Xing Xing said that The decibel level of 45 dB is measured in a laboratory environment. It is mainly decibels generated during the entire washing process. This is due to the excellent performance of the TCL contaminated washing machine using BLDC frequency conversion motor and TCL decontamination washing machine. System and programming, and constantly get on Optimize and upgrade, so that it can be in an efficient and stable state during operation, achieving the best washing effect and mute effect.
Classification washing technology will shift to the roller, this is a direction for the future development of TCL
In the second half of 2017, TCL innovative launched the drum-in-tube detergent-free washing machine product and put forward the '1+N' washing mode, which is to design an independent keg in the washing machine's vat, when washing, vats, exclusive buckets Wash program partition operation, do not interfere with each other.
For this new type of product, Xing always stated that the current market feedback for barrels of detergent-free washing machines is very good. Especially with the release of the second-child policy and the increase of family members, many people’s health awareness is also increasing. Besides eating, everyone It is also very concerned about wearing, most consumers think that the need for exclusive washing, many people buy a second washing machine for the home, or a small washing machine, which further illustrates the huge market for classified washing.
The barrel bucket itself is a contaminant-free washing machine that can prevent secondary pollution. The user can purchase the right amount of keg according to his own needs to carry out multi-class washing. Its main feature is that it can be freely combined according to the needs of the product in the future. In terms of upgrades, the technology was transferred from a washing machine to a drum washing machine on the basis of classified washing. This is a development direction for TCL in the future.
TCL refrigerator not only to keep fresh, health and safety is more important
At the same time when TCL proposed pollution-free+strategy, the air-cooling+strategy of refrigerator products also attracted everyone's attention. Xing always thinks that the air-cooling of the refrigerator is one of the major trends in the future. At present, TCL has achieved full air cooling in refrigerators with a capacity of 250L or more, and also equipped with AAT technology such as negative oxygen ion nutrition, fresh food, nutrition, and nutrition. It provides users with everything from shopping to food storage. The perfect score of a chain of wisdom for a healthy life.
The reason The goal of the air-cooled + is to make the refrigerator The maximum freshness of this product is due to the fact that TCL's air-cooled refrigerators use a unique integrated control dual conversion technology. Can achieve rapid cooling effect, achieve 2 minutes of rapid cooling 1 °C, which can effectively prevent the destruction and loss of food nutrients. At the same time, TCL refrigerator is also equipped with a smart air cooling system, will be through the unique cyclone system to local The air supply in the room cools down, so that the interior of the refrigerator can reach an optimal storage temperature, so that food freshness can be quickly and effectively locked.
of course, Preservation is the job of the refrigerator, and safety is more important.
Xing Xing said that health is very concerned about the TCL refrigerator, from People touch the first contact handle of the refrigerator, the seal to the open door includes the internal door stop, the box, etc. are all likely to come into contact with food, air and human skin. So TCL has performed a health from all aspects. The design of the solution. From the selection of refrigerators to the application of technology, security issues are taken into account. From the handle to the liner, anti-mold design is done through a series of antibacterial material applications, such as Escherichia coli and Staphylococcus aureus in the refrigerator. To achieve an effective control, the sterilization rate of the refrigerator can reach more than 90%, and it can achieve an improved effect on ordinary refrigerators suffering from bacteria.
In the age of intelligence, General Xing said Whether it is a smart refrigerator, a smart washing machine, or a smart home that everyone talks about, the most basic thing is to start from the needs of users. Smart brings everyone more convenience and ease of life.
Intelligence itself is the strategic direction of large enterprises in the future. For TCL collectives, smart+strategy+product service is the future strategic direction of TCL Corporation. However, specific to each product, the path to achieve is certainly different, and only the interconnection The application of the platform and big data, and the intelligentization of the hardware, is the development direction of intelligent ice washing. From the user's start, through the design and matching of some sensors, software and hardware, the intelligentization of the machine is realized. Through the Internet, users' habits are continuously collected, and through the analysis of the needs of users through big data, we can provide more accurate and more valuable services to users. This is a direction we need to pay attention to in the future.
TCL has always been a company that focuses on user needs and continues to innovate in research and development. With high-end and more practical products, TCL brings better convenience and greater enjoyment to users. At the same time, we are also looking forward to the future of TCL. We can start sailing in the ice washing market and make great achievements!
