The transition from the economic structure to the consumer economy has come. The word “consumption upgrades” has changed from 'topics' to 'reality'. At this year's AWE show, the kitchen and household appliances industry is undoubtedly the highlight. A series of business models have been triggered by consumption upgrades. Changes are taking place in this industry, from 'technical innovation to brand upgrading', 'industry transformation to eco-creation', 'single product provision to life plan delivery', etc. At the meeting, the national brand Wanjiale United Cross-Border Grand Coffee is China's Zhizhi 3. Explains a road to upgrading the arts and aesthetics of life.
Wanjiale once again debuted in AWE2018, the industrial ecology is reconstructing
On March 8, 2018, the China Household Electrical Appliances and Consumer Electronics Expo (AWE2018) kicked off at the Shanghai New International Expo Center. As one of the three major home appliances exhibitions in the world, AWE has become the highest-end product in the field of consumer electronics and the most advanced technology super platform. With the theme of “Smart Life, Global Platform”, this year AWE has attracted international home appliance companies, leading brands of kitchen appliances, Internet giants, and China’s retail leaders to gather together to showcase the latest trends in home appliances and develop the pulse industry. Wind direction laid a sincere stage.
As a regular customer of AWE, kitchen and household appliances leading brand Wanjiale once again exhibited at this grand event. Based on profound industrial knowledge, strong scientific and technological innovation capabilities and resource linking capabilities, as well as deep insight into user needs and industry trends, Wanjiale at a While exhibiting the charm of the brand 'Huanxin', it also demonstrated its in-depth exploration of constructing a new household appliance industry ecology.
In this exhibition, the theme of the exhibition was “Unforeseen”, and three major product display areas were set up: Youwo Water Living Area, Le Kitchen Area and Thermal Energy Area, which corresponded to its three major product lines, and industry insiders stated that the current industry’s The product line layout is precisely the industry foundation that spans the eco-industrial ecology of kitchens and kitchens. At the product end, it represents a series of product lines that incorporates intelligent innovations and solves users' pain points. For example, 'Villa House's high-end water heater' X7PRO Home Center Hot water, hot water is available immediately, no need to wait for constant temperature bathing; S7 without electric washing machine equipped with machine-controlled separation technology, concealed installation saves bathroom space, water outlet automatic machine power off, no plug can also be relieved; Mate7 automatic cooking system for cooking and whitening, creative realization of range hoods, gas stoves, pots with intelligent interconnected control, zero cooking can also enjoy star chef delicious; equipped with Oriental constant hot core system BX7 warm π commercial boiler, hot water experience breakthrough upgrade, brings the ultimate experience of central heating and hot water.
Technological innovation + digging deeper user needs, endorsing the art of living
Technological innovation and consumption upgrading are two internal driving forces of China's wisdom-making, and are also the 'two legs' that support the 'evolution' of Macro's products and brands. The 33 years that Wanjiale has passed are the epitome of the development of the kitchen appliances industry. In 1985, Wanjiale started the process of large-scale production of gas appliances, changed the history of boiling water for people in China, and let water heaters enter the homes of ordinary people.
In the past two years, due to the impact of real estate control, the overall trend of home appliances has been sluggish, and the growth rate has slowed down. However, the overall growth rate of the kitchen and bathroom market has been accelerating under the influence of market accumulation and other factors. Ovid Cloud Network (AVC) data show that the 2017 kitchen The Wei market reached 270 billion yuan, which was a year-on-year increase of 7%. The home appliance industry is moving from the living room economy to the kitchen and toilet economy.
At the same time, competing products have entered the Red Sea and people’s demand for comfortable and healthy living has increased. Users have more personalized needs for kitchen appliances. Macro has led the industry through 'self-renewal' for a long time. After the new', Wanjiale was the first step in the brand's new appearance.
'Whether it is the first large-scale production of gas appliances, the introduction of benchmark products in many innovative industries, or the latest products under the exhibition's on-site technology and aesthetic concepts, Macro has always been looking into the market and user needs, using technology to solve the core needs of the development of the times, To convey the happiness experience is part of the life aesthetics puzzle. 'The head of the Wanjiale brand said.
On the spot, Macromedia through holographic projection, fog screens and other cutting-edge technology equipment interacted with the viewers human-machine interaction, showing cool new faces of technology and fashion. The well-known host Li Hao appeared as the exhibition host to help out, claiming to 'look at Macro's. "Advertising grow up," its wisdom and humor, positive and beautiful personality and image are also in perfect harmony with the rejuvenating attitude of Macro, attracting a large number of young audiences.
In order to have a 'seamless' contact with the user, Macro's core products have appeared in the Wanjiale reception area. After the audience experienced the scene, they gave their recognition of the 'art' and 'humanization'.
Break industry boundaries and achieve inter-ecosystem interoperability
Behind the revitalization strategy of the Wanjiale brand is its profound understanding of the future market. It is also the result of breaking the border and bravely breaking the border.
All along, intelligence has been regarded as the next important market growth point. With the rapid development of smart technologies such as cloud computing, Internet of things, and big data, smart home appliances are becoming the choice of younger generation consumers. The latest data show that By 2020, the overall size of the global smart home will increase from the current 10 billion US dollars to 50 billion US dollars.
In 2017, Facebook founder Zuckerberg turned the artificial intelligence steward “Jarvis” in “Iron Man” into reality. His family’s “Jarvis” completed various tasks according to his voice, including identifying visitors and opening the door. Make breakfast, even tease children. In early 2018, Wanjiale Future Factory - hot water kitchen and electricity science and technology industrial park successfully laid the foundation for the smart manufacturing of the production form, the brand in the future of home appliance industry long-term layout also reveals the tip of the iceberg.
During the exhibition, many cross-border elites from different fields such as the Internet, technology, home appliances, and lifestyle have also unveiled in the group. Sharon. Cross-border elite help out Wanjiale, talk about the future of science and technology, build for Wanjiale The new ecology of the industry has brought humanities, arts, and science and technology.
Today is a breaking-edge era. With the concept of 'big industry', Macro's extends technology to connect with brand, industry, and ecology.
China is the world’s largest home appliance consumer market. This year, AWE has assembled a leading Chinese home appliance industry and cross-border companies to help China create a new height in its wisdom. When the WACKER’s appliance “Veterans” blood is integrated into the “intelligent” gene, it will spawn Active industrial eco-chemical reaction, 'Chuang Jian is not seen'.
