In 2017, the domestic well-known kitchen and toilet brand 'Red Sun Burner' won the 2017 German iF Product Design Award, the China Design Red Star Award, and the German Green Product, with the world's leading 'High Infrared Emissivity Porous Ceramic Energy Burner' patented technology. Awarded three authoritative awards, becoming the first Chinese infra-red gas appliance brand to win the world's top three product design awards.
In March 2018, China Home Appliances and Consumer Electronics Expo (AWE2018) opened in Shanghai. Home-related brands and products from all over the world were unveiled here. Red Day also brought a number of beautiful new products to the market.
Some new smoke stoves on display at AWE2018 on Red Day
AWE2018 Red Infrared stove is still strong eye-catching
Red Sun's new series of integrated infrared integrated cooking appliances debuted in AWE2018 is a major achievement of Red Kitchen's fashion and intelligent kitchen. It is understood that this series of new products can save energy by up to 40% and thermal efficiency up to 75%. The speed of the suction side of the next row of technology, making its net smoke absorption rate of 99.96%.
In addition, following the concept of three authoritative awards, the new 1008CPS embedded stove series for efficient and energy-saving cooking is also an intelligent star product created by Red Sun. It is equipped with patented oxygen-enriched swirl and infrared energy-saving combustion technology to make it energy-efficient. Up to 68%, far exceeding the national level energy efficiency standards. Overheat protection and anti-tempering safety technology, 0~99min intelligent cooking timing, intelligent voice reminders and other intelligent innovation genes are also integrated into it, making it full of perspective.
The staff at the Red Day booth told the reporter that the infrared gas stove is the most proud product of Red Sun. It uses a new heating technology, makes full use of natural gas, and achieves better heating effect while also achieving energy saving. .
In fact, the red day Booth staff The People’s Broadcasting Service did not boast about this. The Central People’s Radio station once responded to the National “13th Five-Year Plan for Energy Saving Action Plan” and once said it to the Red Sun infrared stove platform.
'Fullness' product category Red Sun brand upgrade
It was the reporter’s attention that , Compared with AWE2017, Red Day presented a more full brand image on AWE2018. Last year AWE, Red Day mainly exhibited stoves and hood products, and this year's AWE, China National Grid Reporter looked at the Red Day stand. In addition, in addition to infrared stoves and smoke machine products have become the focus of attention, Red Sun embedded dishwashers, steamers, ovens, disinfection cabinets, integrated integrated kitchen and other products also appeared in the stand's eye-catching position.
Red Day's New Products on AWE2018
In fact, AWE2018 exhibited more new products of the category on the Red Day. The new LOGO and VI/SI brand image of Red Sun also made its debut. According to the staff of the Red Day booth, the new LOGO of Red Sun was designed by world renowned designers. The team builds a lot of money, and implants more fashionable and more progressive elements into the genes of Red Sun Kitchen & Bath. This reflects the positive changes in the Red Sun and embraces the world's brand pattern.
LOGO remodeling is one of the important strategic steps for the brand upgrading of Hongri Gas Appliances. With the changes in the consumption characteristics, the marketing contacts and focus of the company should also be continuously updated with the rhythm of the times. In recent years, the low-key red day has been Fully aware that 'the wine is also afraid of deep alley', in order to better shape the brand, Red Day is immersed in R & D technology, upgrade iterative products, marketing is also followed up.
The Red Day insiders told reporters that in 2017, Red Sun was at major domestic airports, high-speed rail stations, CCTV, CCTV Radio, provincial TV, Baidu, Internet new media, authoritative paper media, building materials stores, and other media and densely populated areas. , Carry out heavy investment. Exclusive title of badminton team in Guangdong Province, force sports marketing, so that the red brand brand full range of exposure, three-dimensional presentation. Red day brand new journey is accelerating the start.
In fact, at this AWE exhibition, the Red Sun brand has already demonstrated to the public the 'new face' and connotation of its brand upgrade. The design of the Red Sun Stadium not only fits the tone of the times and young consumers nowadays. Aesthetics, it also showed an openness, more conducive to its immediate and in-depth exchange with the visitors.
Observers in the industry stated that in 2018, the brand image of Red Sun upgraded, a variety of innovative new smart products were released, full-scale three-dimensional brand promotion and market channels were fully upgraded, and brand and innovation achievements won the victory. The huge sales brought by bonuses will make Red Day even more worth looking forward to in the new year.
'In 2018, Red Day will continue to bring better services and products to consumers. We will continue to introduce more new types of healthy, smart and environmentally friendly products that will bring these products into people's lives and better improve people's quality of life.' Red Day insiders told reporters.