In the central area of the AWE2018 exhibition hall, a huge head was erected. This unique sculpture is the 'wisdom brain' created by Vantage and the new world. Visitors can explore the 'brains' and experience the subversive senses of Vantage Knowledge Kitchen products. Holographic projection. In addition, this magic-filled building is also a new attempt by Vantage to build a 'post-industrial kitchen era' to highlight its brand's fashion attributes.
Vantage Intelligence Brain Art Space
In recent years, Vantage's marketing ideas have emerged one after another, along with its increasingly high-end product positioning. Behind these positive brand and product strategies, Pan Yejiang and his young management team have acted as the 'wisdom brain' to transform Vantage. .
The era of transition
Since taking over the management of Vantage from its predecessors in 2015, Pan Yejiang has initiated the transformation of the company from the perspective of young people. 'In essence, the current consumer structure has undergone a change. After 80 and 90, it is becoming a consumer. A series of new initiatives launched by Vantage, just We cater to the preferences of young people and choose another direction. For example, young people like to cross-border, we are compatible with new content, new media, and young people in traditional marketing methods. Now it seems that we are on the right track. In the hearts of consumers, Vantage has become a fashionable, high-end young brand.
Chairman of Vantage Co., Ltd. Pan Yejiang
In the past few years, Vantage's changes have been mainly reflected in product innovation, technological innovation and management innovation. 'We have continuously introduced a variety of high-quality products that meet the needs of the market and deeply resolve users' pain points, enabling Vantage's high-end smart kitchens. The company’s brand is deeply rooted in people’s minds. At the same time, in terms of management, we have optimized the company’s process construction and achieved a group management and control model. A series of measures have enabled Vantage to make significant progress in brand image, product structure and channel competitiveness. Positive changes have taken place in development, market share, and operating efficiency, which have provided solid support for our strategic goal of 'three years' billions of billions and six billions of years'.' '
On February 27, Vantage released its 2017 performance report. In 2017, the company achieved a revenue of RMB 5.73 billion, an increase of 30.4% year-on-year, and a net profit of RMB 510 million, a year-on-year increase of 55.2%. Deduction of non-net profit increased by 8.9%.
Pan Yejiang said, “Coexistence of opportunities and risks is the greatest passion for companies. Consumer upgrades will bring more powerful reshuffles. The trend of market concentration towards front-line brands is becoming increasingly clear. The future new entity economy will face only the first. Without recognizing the second brutal situation, the gap between the first and second line echelons will only grow. But at the same time, the trend of high-end kitchen and electric appliances has not changed. Our new generation of consumer groups pays attention to experience and value and releases for the enterprise. Extensive upgrade space. Vantage's vision is to lead the global high-end quality kitchen space. The control of smart kitchen life, and the shift from simple rigid demand to individual attitudes in cooking are all hot spots in the future. Vantage hopes to help Consumers use the kitchen as a creative center for the family and create more enjoyable experiences through smarter technology and more fashionable concepts.
In the AWE2018, Vantage debut of the main new products include two hoods and a stove, both stylish appearance and humane solutions, is the common characteristics of these products.
Among them, the hoods are Vantage concealer and Skyscope respectively, which incorporates patented near-sucking and quick-sucking technologies to help users effectively solve the problem of soot diffusion at the source of smoke, achieving quietness, cleanliness, and strong elimination of smoke. In terms of cookers, the X-MAX fine cooking stove was introduced. This product combines Vantage's newly-created polyfluorinated combustion technology and upgraded intelligent fire control technology to allow users to more clearly perceive the size of firepower and precisely control the best dishes. Cooking time. What's worth mentioning is that Vantage combines intelligent voice and image technology to make full use of the large screen of the hood, launching a value-added service trial of the “knowledge kitchen”—for example, through a smart display embedded in the hood. When cooking, you can accept the chef's “face-to-face” instruction. Through listening software, you can also enjoy your favorite audio program while preparing for the meal. 'We call it a rookie chef and cooking is not monotonous'! '
Pan Yejiang pointed out that the new products launched by Vantage in 2018 achieved a qualitative breakthrough compared to previous years. With the smart application of 'Knowledge Kitchen', Vantage Smoke Machines was favored by CCTV program group when they were editing the scene data, in the CCTV 2 financial channel news. Become a representative of 'Chinese innovation'.
In 2018, Vantage will continue to create products, channels and marketing.
High-end helps boost value
Talking about the feelings of 'head' over the past three years, Pan Yejiang frankly said, 'It is a hard job to do business! But fortunately we have caught up with the supply-side reform, the era of consumer upgrading.'
Take the rise in raw material prices as an example. 'Last year, raw material prices remained at a high level. This year's 'two sessions' mentioned that steel production capacity should be reduced by 30 million tons. The increase in the price of home appliance raw materials may become a high-probability event. After rising costs, what should enterprises do? Managers want to think about the problem. 'Pan Yejiang said, 'For Vantage, our response is to adjust the product structure, through technology upgrades, appearance optimization, smart applications, to achieve product value of the blessing. '
Pan Yejiang said, 'I have been stressing the era after the consumption upgrade because we have absolute confidence in China's existing spending power, but can companies embrace new consumers and provide products that meet their values and aesthetic standards? This is the key. Taking AWE2018 as an example, it will give me new feelings each year. Products will become more and more beautiful, functions will become more and more powerful, and more and more international brands will show up. These show that the market is trying to please Chinese consumers. The time of ascension is the most valuable asset for our company.